Jammie Dodgers are a popular British

biscuit A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be s ...

, made from

shortcake Shortcake generally refers to a dessert with a crumbly scone like texture. There is multiple variations of shortcake most of which are usually served with fruit and cream, one of the most popular being strawberry shortcake which is typically s ...

with a

raspberry The raspberry is the edible fruit of a multitude of plant species in the genus ''Rubus'' of the rose family, most of which are in the subgenus '' Idaeobatus''. The name also applies to these plants themselves. Raspberries are perennial with ...

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown hybrid species of the genus '' Fragaria'', collectively known as the strawberries, which are cultivated worldwide for their fruit. The fruit is widely ap ...

flavoured jam filling. Introduced in 1960, they are currently produced by

Burton's Biscuit Company Burton's Biscuit Company is a British biscuit manufacturer. It is recognised in the UK as the second-biggest supplier of biscuits. The company was formed by the merger of Burton's Gold Medal Biscuits and Horizon Biscuit Company in October 2000. ...

at its factory in Llantarnam. In 2009, Jammie Dodgers were the most popular children's sweet biscuit brand in the United Kingdom, with 40% of the year's sales consumed by adults.

Varieties

Jammie Dodgers have been sold in other flavours, including lemon, toffee, orange, chocolate, Vimto and "berry blast". Smaller versions of the biscuits have been sold in "lunchpack" bags. They introduced a new flavour in October 2020, called Gooey Apple.

History

Named after the character

Roger the Dodger Roger "the Dodger" Dawson is a comic strip character from the comic magazine ''The Beano''. He first appeared in his eponymous comic strip in 1953, and is one of the longest-running characters, known for his tactics of avoiding responsibility a ...

from '' The Beano'' comics, Jammie Dodgers have been produced in the United Kingdom for over 60 years, originally by Burton's Foods. In 2011, the brand was re-launched under the "Dodgers" umbrella with two new products: Toffee and Choccie. Jammie Dodgers are a type of linzer biscuit, which is a biscuit-size version of a linzer torte, and they are often associated with the

Christmas Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...

season in other parts of the world. One commercial example is Pepperidge Farm's seasonally available linzer raspberry cookie in the United States. In New Zealand, linzer cookies are called Shrewsbury biscuits; one example is the Cookie Bear Shrewsbury biscuit from

Griffin's Foods The Griffin's Foods Company is a New Zealand food company currently headquartered in Auckland and established by John Griffin as a flour and cocoa mill in the city of Nelson in 1864.Shrewsbury biscuit A Shrewsbury cake or Shrewsbury biscuit is a classic English dessert, named after Shrewsbury, the county town of Shropshire. They are made from dough that contains sugar, flour, egg, butter and lemon zest; dried fruit is also often added. S ...

refers to a different product elsewhere, however. Linzer cookies are also sold as raspberry shortbread cookies.

Advertising

The 2011 re-launch TV campaign received the "Best Biscuit Advert of 2011" reward from ''The Grocer'' magazine. Burton's launched a new advert for Choccie Dodgers in April 2012, during ''

Britain's Got Talent ''Britain's Got Talent'' (often abbreviated to ''BGT'') is a televised British talent show competition, and part of the global ''Got Talent'' franchise created by Simon Cowell. Presented by Anthony McPartlin and Declan Donnelly (colloqui ...

'', as part of a £4.5 million campaign.

Similar biscuits

In New Zealand, Griffins Biscuits sell a "Shrewsbury" brand of biscuits, which are similar in design to Jammie Dodgers, with a heart-shaped hole in the upper layer.

References

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External links