J. Edward Day
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James Edward Day (October 11, 1914 – October 29, 1996) was an American lawyer and business executive, most widely known as the
United States Postmaster General The United States Postmaster General (PMG) is the chief executive officer of the United States Postal Service (USPS). The PMG is responsible for managing and directing the day-to-day operations of the agency. The PMG is selected and appointed by ...
under whose leadership the ZIP code was introduced.


Early years and career

James Edward Day was born in
Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...
,
Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rockf ...
. He received a B.A. from
University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private university, private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park, Chicago, Hyde Park neighborhood. The University of Chic ...
in 1935, then attended Harvard Law School, graduating in 1938. Following law school, Day joined Sidley, Austin, Burgess and Harper in Chicago, where he became a close friend of Adlai Stevenson. In 1940 he joined the Naval Reserve and trained as an officer; he was called to active duty as an ensign in 1942, and was discharged as a lieutenant in 1945. Day returned to Sidley Austin and in 1948, following Stevenson's election as
governor of Illinois The governor of Illinois is the head of government of Illinois, and the various agencies and departments over which the officer has jurisdiction, as prescribed in the state constitution. It is a directly elected position, votes being cast by p ...
, Day worked as a legislative assistant and later as Illinois insurance commissioner. In 1953, he left state government for a job with
Prudential Insurance Company Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, retirement planning, investment management, and other products and services to both retail and institutional customers th ...
, taking over its western operations four years later.


Postmaster General

In 1961 he became U.S. Postmaster General in the administration of John F. Kennedy. There, he was responsible for reducing the postal deficit, introducing ZIP codes, and improving service and employee morale; towards the latter he signed its first labor contract, with the
National Rural Letter Carriers' Association The National Rural Letter Carriers' Association (NRLCA) is an American labor union that represents the rural letter carriers of the United States Postal Service. According to its statutes, the purpose of the Association is to "improve the methods ...
. During his time at the job the
Dag Hammarskjöld invert The Dag Hammarskjöld invert is a 4 cent value postage stamp error issued on 23 October 1962 by the United States Postal Service (then known as the Post Office Department) one year after the death of Dag Hammarskjöld, Secretary-General of the U ...
stamp was printed and reprinted. In August 1963, he resigned as Postmaster General, saying it was hard to live on the $25,000 salary the office paid. In 1965 he published a light-hearted memoir about his Postmaster General service, ''My Appointed Round: 929 days as Postmaster General'' (New York:
Holt, Rinehart and Winston Holt McDougal is an American publishing company, a division of Houghton Mifflin Harcourt, that specializes in textbooks for use in high schools. The Holt name is derived from that of U.S. publisher Henry Holt (1840–1926), co-founder of the e ...
, ).


Return to private practice

Immediately after leaving the federal government, Day returned to private law practice and joined the firm of
Sidley Austin Sidley Austin LLP is an American multinational law firm with approximately 2,000 lawyers in 20 offices worldwide. The firm's headquarters is at One South Dearborn in Chicago's Loop. The firm specializes in a variety of areas in both litigatio ...
Burgess and Smith. In this capacity he helped establish the firm's Washington, DC office. His clients included the
Advertising Mail Marketing Association Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, an organization that particularly benefited from the ZIP code's use in targeting
mass marketing Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number o ...
campaigns by income level. Day's departure resulted from a perceived slight by his partners following the merger of Sidley with the Chicago law firm Liebman, Williams, Bennett, Baird and Minow. Day sued his former partners in a case that went to the
United States Court of Appeals for the District of Columbia Circuit The United States Court of Appeals for the District of Columbia Circuit (in case citations, D.C. Cir.) is one of the thirteen United States Courts of Appeals. It has the smallest geographical jurisdiction of any of the U.S. federal appellate co ...
. ''Day v. Sidley & Austin, 548 F.2d 1018 (D.C.Cir. 1976)''. The court found that Day suffered from a bruised ego but that the facts failed to establish a legal
cause of action A cause of action or right of action, in law, is a set of facts sufficient to justify suing to obtain money or property, or to justify the enforcement of a legal right against another party. The term also refers to the legal theory upon which a ...
. Day joined
Squire, Sanders & Dempsey Squire Patton Boggs is an international law firm with 42 offices in 20 countries. It was formed in 2014 by the merger of multinational law firm Squire Sanders with Washington, D.C. based Patton Boggs. It is one of the 30 largest law firms in the ...
in 1973, where he remained until he retired in 1984. Day also served as legal counsel for the Association of Postal Commerce for a number of years until 1986; the association subsequently established the annual "J. Edward Day Award", given in recognition of "distinguished service to the nation's postal community." Day died of a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which ma ...
on October 29, 1996, in
Hunt Valley, Maryland Hunt Valley is an unincorporated community in Baltimore County, Maryland, United States, near the site of the Maryland Hunt Cup Steeplechase. It lies just north of the city of Baltimore, along York Road (Maryland Route 45), parallel to Interstat ...
.


References


External links


Index of Day's personal papers
from the
John F. Kennedy Presidential Library and Museum The John F. Kennedy Presidential Library and Museum is the presidential library and museum of John Fitzgerald Kennedy (1917–1963), the 35th president of the United States (1961–1963). It is located on Columbia Point in the Dorchester neighb ...
{{DEFAULTSORT:Day, J. Edward 1914 births 1996 deaths United States Navy personnel of World War II Harvard Law School alumni Illinois Democrats Illinois lawyers Kennedy administration cabinet members 20th-century American politicians People from Jacksonville, Illinois Military personnel from Illinois Prudential Financial people United States Navy officers United States Postmasters General University of Chicago alumni 20th-century American lawyers People associated with Sidley Austin