John Darius Bikoff (born September 21, 1961) is an American entrepreneur, founder and CEO of

Energy Brands Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1 ...

Early life

He was born to an American father from Brooklyn and an

Iranian Jewish Persian Jews or Iranian Jews ( fa, یهودیان ایرانی, ''yahudiān-e-Irāni''; he, יהודים פרסים ''Yəhūdīm Parsīm'') are the descendants of Jews who were historically associated with the Persian Empire, whose successor s ...

mother. His father, William, was the owner of a real estate management company and was also a metals importer. In 2007, Bikoff sold Energy Brands to

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups ...

for $4.1

billion Billion is a word for a large number, and it has two distinct definitions: *1,000,000,000, i.e. one thousand million, or (ten to the ninth power), as defined on the short scale. This is its only current meaning in English. * 1,000,000,000,000, i. ...

. This deal earned Bikoff personally $325

million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the a ...

. The brand is known mostly for the product

VitaminWater Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May ...

Personal life

J. Darius and Jill Bikoff were married in 2003 and have two children. He owns a four-bedroom apartment and a 2 bathroom condo in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

References

{{DEFAULTSORT:Bikoff, J. Darius 1961 births Living people American food company founders American people of Iranian descent Colgate University alumni American chief executives of food industry companies