''Inverse'' is an online magazine from

Bustle Digital Group ''Bustle'' is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles about beauty, celebrities, and fashion trends. By September 2016, the website had 50 million monthly rea ...

, covering topics such as technology, science, and culture for a

millennial Millennials, also known as Generation Y or Gen Y, are the Western world, Western demography, demographic Cohort (statistics), cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as start ...

audience.

History

Launched in 2015 by Dave Nemetz, co-founder of ''

Bleacher Report Bleacher Report (often abbreviated as B/R) is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System in ...

'', the site was made possible through seed funding with its headquarters in

San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...

and the editorial staff initially based in

Brooklyn, New York Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

. As of August 2016, the site had over 4.9 million U.S. multiplatform unique visitors. The company raised a $6 million Series A funding in 2016, led by Crosslink Capital with participation from Bertelsmann Digital Media Investments. In 2017, the headquarters was moved to

SoHo, Manhattan SoHo, sometimes written Soho (South of Houston Street), is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, and has also been known for its vari ...

, New York City with an expanded staff of approximately 30 full-time employees and 25 freelancers. In September 2017, the company debuted two shows on the Facebook Watch platform. On August 15, 2018, six staff writers (15 percent of the staff) were laid off after it was reported that the site's monthly unique visitors went down from 7.2 million in July 2017 to 5.7 million. The site's traffic jumped back up in 2018, averaging just above 7 million total visits a month. On July 23, 2019, Bustle Digital Group announced they had purchased Inverse. Inverse debuted a new design created by Bustle titled "Inverse 2.0" on January 22, 2020.

Leadership team

As founder, Nemetz serves as CEO of the company, while other co-founders include Winton Welsh (CTO), Steve Marshall (Head of Product and Design) and senior engineers, Michael Schaefermeyer and John Degner. All previously worked with Nemetz at Bleacher Report, but Marshall, Schaefermeyer, and Degner are no longer at the company. They appeared on ''

Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...

's'' Silicon Alley 100 list in 2015. ''Inverse'''s executive editor is Nick Lucchesi. In December 2017, David Spiegel, formerly of CNN and

BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ke ...

, joined the staff as chief revenue officer. He left the next year for ''New York'' magazine.

References

External links

* {{Bustle Digital Group Men's magazines published in the United States Online mass media companies of the United States Internet properties established in 2015 2019 mergers and acquisitions