inward investment
Inward investment is the injection of money from an external source into a region, in order to purchase capital goods for a branch of a corporation to locate or develop its presence in the region.
Foreign sources, such as transnational corporatio ...
agency for the county of
Somerset
( en, All The People of Somerset)
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, region = South West England
, established_date = Ancient
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, lord_lieutenant_office =Lord Lieutenant of Somerset
, lord_ ...
, England. It worked with local authorities, other economic agencies and private sector partners, to encourage business relocation to Somerset.
Into Somerset was created in November 2008 to market Somerset as a business destination to the UK (especially
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
) and the rest of the world, and to promote and develop its £90billion economy. It was funded for three years by Somerset County Council and each of the district councils.
Into Somerset aimed to provide help and support for businesses that are considering moving to Somerset, including information and introductions to assist with relocation and business investment. It aimed to find the best place for businesses to grow within the county as well as guiding enquirers to the most appropriate places to live.
An ambassador programme included local business success stories, such as that of Dragons' Den star,
Deborah Meaden
Deborah Sonia Meaden (born 11 February 1959) is a British businesswoman and TV personality who ran a multimillion-pound family holiday business, before completing a management buyout. She is best known for her appearances as a 'Dragon' on the ...
. Their marketing plan included video case studies and a PR campaign in the national press. In September and October 2009, Into Somerset ran an outdoor advertising campaign on mainline and Tube stations in London, making use of
QR code
A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about th ...
technology on the posters.
In November 2009, Into Somerset made a video to promote the county through its website and through YouTube.Somerset campaign video - Into Somerset YouTube channel It featured celebrities including actress
Sarah Parish
Sarah Parish (born 7 June 1968) is an English actress. She is known for her work on television series including: ''The Pillars of the Earth'', ''Peak Practice'', '' Hearts and Bones'', ''Cutting It'', ''Doctor Who'', '' Mistresses'', ''Merlin'', ...
, conductor
Charles Hazlewood
Charles Matthew Egerton Hazlewood (born 14 November 1966) is a British conductor. After winning the European Broadcasting Union conducting competition in 1995 whilst still in his twenties,Glastonbury Festival founder
Michael Eavis
Athelstan Joseph Michael Eavis (born 17 October 1935) is an English dairy farmer and the co-creator of the Glastonbury Festival, which takes place at his farm in Pilton, Somerset.
Personal life
Eavis was born in Pilton, Somerset and grew u ...
,
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
and Somerset cricketer
Marcus Trescothick
Marcus Edward Trescothick (born 25 December 1975) is an English former cricketer who played first-class cricket for Somerset County Cricket Club, and represented England in 76 Test matches and 123 One Day Internationals.Kauto Star
Kauto Star (19 March 2000 – 29 June 2015) was a French-bred National Hunt champion racehorse trained by Paul Nicholls in Somerset and owned by Clive Smith. He was known for his versatility and longevity, being the only horse ever to be top ...
Into Somerset identifies five key industry sectors where inward investors can expect strong financial returns. The food and drink sector and the advanced engineering and aerospace sector are already established, and account for some 18,000 jobs. Creative industries and business services are both growing, while the emerging energy and environmental technologies sector is set to play a crucial role in Somerset.
See also
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Somerset
( en, All The People of Somerset)
, locator_map =
, coordinates =
, region = South West England
, established_date = Ancient
, established_by =
, preceded_by =
, origin =
, lord_lieutenant_office =Lord Lieutenant of Somerset
, lord_ ...
*
Visit England
VisitEngland is the official tourist board for England.
Before 1999 it was known as the English Tourist Board and between 1999 and 2009 as the English Tourism Council. In 2003, it merged with the British Tourist Authority to form VisitBritain be ...