The Intel AppUp center was a digital storefront for existing and new PC software, apps, content and entertainment, developed by

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 ser ...

for

Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for se ...

-based

Ultrabook Ultrabook is a marketing term, originated and trademarked by Intel, for a category of high-end laptop computers. They were originally marketed as featuring ultra thin form factor and light weight design without compromising battery life or per ...

devices,

netbook Netbook was a commonly used term that identified a product class of small and inexpensive laptops which were sold from 2007 to around 2013. These machines were designed primarily as cost-effective tools for consumers to access the Inte ...

laptop A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...

s, and

personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or te ...

s. Peter Biddle, Intel AppUp's marketplace visionary, called Intel AppUp "the world's largest app store that nobody's ever heard of." Intel AppUp had a presence in more than 60 countries with the ability to conduct transactions in more than 45 countries in 5 languages. Users were able to browse a catalog of applications for download and purchase. Applications were available in various categories including books, business, education, entertainment, finance, games, lifestyle, music, maps & navigation, news, photo, productivity, reference, shopping, social networking, sports, travel, utilities and weather. The Intel AppUp center was available in English, French, German, Italian and Spanish. Applications were submitted through the Intel AppUp developer program.

History

Intel first launched its Intel AppUp center as a

beta Beta (, ; uppercase , lowercase , or cursive ; grc, βῆτα, bē̂ta or ell, βήτα, víta) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Modern Greek, it represents the voiced labiod ...

version in January 2010 at the Consumer Electronics Show CES. At CES, Intel Chief Executive Officer Paul Otellini stated that while the initial focus of the Intel AppUp center would be

s, he expected the store to eventually also appear on PCs, handheld devices, smartphones, TVs, and other devices. On 14 September 2010, Intel announced its Intel AppUp center was out of beta and had gone

gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile ...

. On January 28, 2014, Intel announced that AppUp would shut down on March 11, 2014.

Supported operating systems

Intel AppUp supported the

Windows 8 Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was released to manufacturing on August 1, 2012; it was subsequently made available for download via MSDN and TechNet on August 15, 2012, and later to ...

Windows 7 Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on July 22, 2009, and became generally available on October 22, ...

and

Windows XP Windows XP is a major release of Microsoft's Windows NT operating system. It was release to manufacturing, released to manufacturing on August 24, 2001, and later to retail on October 25, 2001. It is a direct upgrade to its predecessors, Wind ...

operating systems., specifically: * Windows 8 32 & 64 bit * Windows 7 Home Premium 32 & 64 bit * Windows 7 Starter 32-bit * Windows 7 Enterprise 64-bit * Windows 7 Professional 32-bit and 64 bit * Windows 7 Ultimate 32 & 64 bit * Windows XP Home 32-bit SP3 with .NET Framework 3.5 SP1 * Windows XP Professional 32-bit with .NET Framework 3.5 SP1

Intel AppUp developer program

The ''Intel AppUp developer program'' was a developer program to assist software developers in writing and distributing applications for the Intel AppUp center and other affiliate app stores. The program provided an optional SDKs containing APIs for multiple device digital rights management, crash reporting, instrumentation and in-app purchase capabilities. The focus of the program was Ultrabook devices, netbooks and PCs, eventually expanding to include tablets, smartphones, consumer electronics and other devices. The program supported C, C++,

Java Java (; id, Jawa, ; jv, ꦗꦮ; su, ) is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea to the north. With a population of 151.6 million people, Java is the world's mo ...

, and

.NET Framework The .NET Framework (pronounced as "''dot net"'') is a proprietary software framework developed by Microsoft that runs primarily on Microsoft Windows. It was the predominant implementation of the Common Language Infrastructure (CLI) until bein ...

apps. According to Björn Taubert, Marketing Manager for the Intel AppUp developer program, the program gave "experienced and ambitious app developers a central channel" to distribute their applications "for a variety of devices at up to 70 percent revenue share".Interview with Intel manager: "We are working on the Compute Continuum"
(german), Netzwelt, Retrieved March 2, 2012. Developers could submit apps from the following countries: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, People's Republic of China, Philippines, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Venezuela, and Vietnam. The program supported the development of applications for the

MeeGo MeeGo is a discontinued Linux distribution hosted by the Linux Foundation, using source code from the operating systems Moblin (produced by Intel) and Maemo (produced by Nokia). Primarily targeted at mobile devices and information appliances ...

operating system beginning in February 2010 and transitioned to

Tizen Tizen () is a Linux-based mobile operating system backed by the Linux Foundation, mainly developed and used primarily by Samsung Electronics. The project was originally conceived as an HTML5-based platform for mobile devices to succeed MeeGo. ...

support late September 2011.

Closing

On January 28, 2014, Intel announced that AppUp would shut down on March 11, 2014. Citing no specific reasons for the closure, they simply stated: "By closing Intel AppUp center, ewill be able to focus more than ever on developing the next generation of PC innovation." They also announced that: * Email support for AppUp apps would be available till June 15, 2014. * The AppUp client application and some apps would continue to function after the store closed, but that many apps would "require communication with the AppUp client" and might not work after May 15, 2014. * Apps purchased through the AppUp center would no longer receive updates once the store closed, nor would Intel be able to send product keys for keyed apps after March 11.

References

External links