Instant breakfast typically refers to
breakfast
Breakfast is the first meal of the day usually eaten in the morning. The word in English refers to breaking the fasting period of the previous night.Anderson, Heather Arndt (2013)''Breakfast: A History'' AltaMira Press. Various "typical" or " ...
food products that are manufactured in a
powdered form, which are generally prepared with the addition of
milk
Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digest solid food. Immune factors and immune-modulat ...
and then consumed as a
drink
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies ...
.
[Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta]
pp. 5-6.[ Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.][Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos]
p. 45.
Etymology
Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[ such as bacon and eggs,][ oatmeal and pancakes.
]
Brands
Carnation
''Dianthus caryophyllus'' (), commonly known as the carnation or clove pink, is a species of ''Dianthus''. It is likely native to the Mediterranean region but its exact range is unknown due to extensive cultivation for the last 2,000 years.Med ...
-brand Instant Breakfast (Renamed Carnation Breakfast Essentials in 2022) was introduced in 1964. It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.[ It is typically prepared with milk,][ and is available in different flavors, such as chocolate, vanilla and strawberry.Breakfast: A History - Heather Arndt Anderson]
p. 23. Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.
See also
* Ensure
* Instant coffee
Instant coffee is a beverage derived from brewed coffee beans that enables people to quickly prepare hot coffee by adding hot water or milk to coffee solids in powdered or crystallized form and stirring. Instant coffee solids (also called sol ...
* Instant noodles
Instant noodles, or instant ramen, is a type of food consisting of noodles sold in a precooked and dried block with flavoring powder and/or seasoning oil. The dried noodle block was originally created by flash frying cooked noodles, and this is ...
* Instant soup
Instant soup is a type of soup designed for fast and simple preparation. Some are homemade, and some are mass-produced on an industrial scale and treated in various ways to preserve them. A wide variety of types, styles and flavors of instant soup ...
* List of breakfast foods This is a list of notable breakfast foods from A to Z. Breakfast is the meal taken after rising from a night's sleep, most often eaten in the early morning before undertaking a day's work. Among English speakers, breakfast can be used to refer to th ...
* List of breakfast topics
This is an index of breakfast-related articles. Breakfast is the first meal taken after rising from a night's sleep, most often eaten in the early morning before undertaking the day's work. Among English speakers, "breakfast" can be used to refe ...
* List of dried foods
This is a list of dried foods. Food drying is a method of food preservation that works by removing water from the food, which inhibits the growth of bacteria and has been practiced worldwide since ancient times to preserve food. Where or when d ...
* Powdered milk
Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and do ...
* Protein shake
Bodybuilding supplements are dietary supplements commonly used by those involved in bodybuilding, weightlifting, mixed martial arts, and athletics for the purpose of facilitating an increase in lean body mass. Bodybuilding supplements may contain ...
* Quaker Instant Oatmeal
Oatmeal is a preparation of oats that have been de-husked, steamed, and flattened, or a coarse flour of hulled oat grains (groats) that have either been milled (ground) or steel-cut. Ground oats are also called white oats. Steel-cut oats are ...
* Ready Brek
* Tang
Tang or TANG most often refers to:
* Tang dynasty
* Tang (drink mix)
Tang or TANG may also refer to:
Chinese states and dynasties
* Jin (Chinese state) (11th century – 376 BC), a state during the Spring and Autumn period, called Tang (唐) ...
References
Further reading
* Sheth, Jagdish (2011)
''Models of Buyer Behavior''
Marketing Classics Press. Chapter 13. p. 255.
* Lutz, Carroll; Przytulsk, Karen (2010)
''Nutrition and Diet Therapy''
p. 257.
*
Instant Oatmeal Increases Satiety and Reduces Energy Intake Compared to a Ready-to-Eat Oat-Based Breakfast Cereal
Abnehmen Tipps
(in German)
External links
* Ward, Elizabeth (2012)
"Instant Breakfast"
''Men's Health
''Men's Health'' (''MH''), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands.
Started as a men's health magazine by Rodale, Inc. ...
'' magazine.
{{Instant foods
Breakfast
Dried foods
Powdered drink mixes
Drinks