Insights West was a full service Canadian

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...

and

polling Poll, polled, or polling may refer to: Figurative head counts * Poll, a formal election ** Election verification exit poll, a survey taken to verify election counts ** Polling, voting to make decisions or determine opinions ** Polling places o ...

company. It was established in 2012 by Steve Mossop to provide services to private and public sector clients across Western Canada. Insights West's headquarters were located in

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

, and the company also had an office in Calgary. The company specialized in public opinion polls and consumer research. It also ran Your Insights, an online panel created to conduct surveys with representative samples of residents of

and

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...

, and the Your Insights Multicultural Panel, focusing on the opinions and perspectives of the Chinese and South Asian populations in Metro Vancouver. In October 2015, Insights West announced the acquisition of

focus group A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are ...

facility SmartPoint Research, located in the Yaletown area of Vancouver, which was renamed "Vancouver Insights Centre". From June 2013 to April 2018, Insights West's electoral forecasting program issued 23 correct predictions of democratic processes in Canada and the United States, including the only forecast of the 2015 Metro Vancouver transportation and transit plebiscite issued within the guidelines set by

Elections BC Elections BC (formally the Office of the Chief Electoral Officer of British Columbia) is a non-partisan office of the British Columbia legislature responsible for conducting provincial and local elections, by-elections, petitions, referendums, pl ...

, the 2015 Alberta provincial election, the

2016 United States presidential election The 2016 United States presidential election was the 58th quadrennial presidential election, held on Tuesday, November 8, 2016. The Republican ticket of businessman Donald Trump and Indiana governor Mike Pence defeated the Democratic ticket ...

and the 2017 British Columbia provincial election. In May 2018, Angus Reid, chairman of the non-profit Angus Reid Institute, announced the acquisition of the "Your Insights" Panel, and rebranded it as the Angus Reid Forum. In November 2021, Légerbr>acquired Insights West
for an undisclosed sum.

External links

Electoral record

Profile of Steve Mossop

Your Insights Online Panel

Your Insights Multicultural Panel

Why Does Alexa Ranking Matter?

"Understanding the Manitoba Election 2016" by Andrew Taylor
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