''Infinifilm'', first introduced in 2001, was
New Line Cinema
New Line Cinema is an American film production studio owned by Warner Bros. Discovery and is a film label of Warner Bros. It was founded in 1967 by Robert Shaye as an independent film distribution company; later becoming a film studio after ...
's brand of specialized
DVD
The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
s containing a feature to notify viewers of special features on the disc applicable to the scene currently playing, such as interviews, behind-the-scenes footage or deleted scenes. If the user chose to watch one of these special features, the movie would be paused and the special feature would then be played. After that, the user would be returned to the point in the movie where they left off.
The last Infinifilm DVD release was ''
The Number 23
''The Number 23'' is a 2007 American thriller film written by Fernley Phillips and directed by Joel Schumacher. Jim Carrey stars as a man who becomes obsessed with the 23 enigma once he reads about it in a strange book that seemingly mirrors his ...
'' in 2007. Many of the label's films that New Line ported to
Blu-ray
The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of st ...
featuring the original Infinifilm content were rebranded as "Focus Points." New Line then abandoned Infinifilm, most likely due to the 2008 absorption by
Warner Bros.
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
Warner Bros. Discovery brands
Home video lines
Audiovisual introductions in 2001
{{Warner-stub