Venezuela
Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...
n
rum
Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Ph ...
distiller, and a subsidiary of Diageo. It was founded in 1938 and produces a range of rums, including a white rum Pampero Blanco (used to make cocktails), an aged rum Pampero Especial (a blend of dark Venezuelan rums aged for two years in oak casks), and an aged rum Pampero Aniversario (sold in a brown leather pouch).
Pampero's main markets are
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
and
Venezuela
Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...
. Its main production plant is located at "Complejo Licorero del Centro", in Ocumare, Miranda state, in the region of the Tuy river valleys, in the central plains.
Name
"Ron Pampero" is typically known by Venezuelans as "Caballito Frenao" (literally "Restrained Horse" but in this context "Rearing Horse"), in reference to its popular brand logo, a cowboy sitting astride a rearing horse in the Venezuelan plains, a scene comparable to that of the
gaucho
A gaucho () or gaúcho () is a skilled horseman, reputed to be brave and unruly. The figure of the gaucho is a folk symbol of Argentina, Uruguay, Rio Grande do Sul in Brazil, and the south of Chilean Patagonia. Gauchos became greatly admired and ...
from the Argentinian plains, or
Pampas
The Pampas (from the qu, pampa, meaning "plain") are fertile South American low grasslands that cover more than and include the Argentine provinces of Buenos Aires, La Pampa, Santa Fe, Entre Ríos, and Córdoba; all of Uruguay; and Brazi ...
, so therefore its name (''"Pampero"'' literally means "from the Pampas", although the Venezuelan plains are called Llanos).
History
Pampero was founded in 1938 by Alejandro Hernández, the son of Dr. Amador Hernandez and Dolorita Hernandez from
Juan Griego
Juan Griego is a city on the northern side of Isla Margarita, and is the most northern port in Venezuela. It has a population of 28,256 inhabitants (as per census of 2001) and is capital of the Marcano municipality of the Nueva Esparta state.
H ...
,
Margarita
A margarita is a cocktail consisting of Tequila, triple sec, and lime juice often served with salt on the rim of the glass. The drink is served shaken with ice (on the rocks), blended with ice (frozen margarita), or without ice (straight up). ...
.
In 1991, Tamayo sold 95% of Industrias Pampero to the
United Distillers
United Distillers was a Scottish company formed in 1987 from combining the businesses of Distillers Company and Arthur Bell & Sons, both owned by Guinness. The company owned six single malt Scotch brands, which were relaunched as the ''Classi ...
subsidiary of
Guinness Brewery
St. James's Gate Brewery is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness. The company is now a part of Diageo, a company formed from the merger of Guinness and Grand Metropolitan in 1997. The main product of the brewery is ...
for £45 million.
Products
Pampero rums, being aged, have a golden color that comes from having been matured in
oak
An oak is a tree or shrub in the genus ''Quercus'' (; Latin "oak tree") of the beech family, Fagaceae. There are approximately 500 extant species of oaks. The common name "oak" also appears in the names of species in related genera, notably ''L ...
casks
A barrel or cask is a hollow cylindrical container with a bulging center, longer than it is wide. They are traditionally made of wooden staves and bound by wooden or metal hoops. The word vat is often used for large containers for liquids, u ...
for several years, the duration depending on the type of rum.
Current Pampero products include:
*
Carúpano
Carúpano is a city in the eastern Venezuelan state of Sucre. It is located on the Venezuelan Caribbean coast at the opening of two valleys, some 120 km east of the capital of Sucre, Cumaná.Diageo Official website Bottle label collection