Incubus HQ Live
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''Incubus HQ Live'' is a participatory media exhibit and real-time documentary by American
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...
band
Incubus An incubus is a demon in male form in folklore that seeks to have sexual intercourse with sleeping women; the corresponding spirit in female form is called a succubus. In medieval Europe, union with an incubus was supposed by some to result in t ...
in collaboration with
Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...
and producer/director
Marc Scarpa Marc Scarpa (born September 25, 1969, in New York City) is an American entrepreneur, producer and director specializing in live participatory media. He is the executive board member and the founding New York Chair of the Producers Guild of Ame ...
. Held in the summer of 2011, it allowed fan access and interaction with the band as they prepared for the release of their seventh studio album, '' If Not Now, When?''. From June 30 to July 6 in a warehouse space in West
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
, band members
Brandon Boyd Brandon Charles Boyd (born February 15, 1976) is an American singer, songwriter, musician, author and visual artist. He is best known as the lead vocalist of the American rock band Incubus, with whom he has recorded eight studio albums. In a ...
,
Mike Einziger Michael Aaron Einziger (born June 21, 1976) is an American musician, songwriter and producer. He is best known for being co-founder and guitarist of the rock band Incubus, and has also co-written, produced and collaborated with a wide array of a ...
, Jose Pasillas,
Ben Kenney Benjamin Lee Kenney Sr. (born March 12, 1977) is an American musician from Brielle, New Jersey. He is the current bass guitarist for the band Incubus (since 2003) and had previously played in the Roots as a guitarist. He also records as a sol ...
and DJ Kilmore and their fans participated in instrument clinics, question and answer sessions,
video chat Videotelephony, also known as videoconferencing and video teleconferencing, is the two-way or multipoint reception and transmission of audio and video signals by people in different locations for real time communication.McGraw-Hill Concise Ency ...
s and large art canvases where both band members and fans alike were encouraged to share original artwork. Each night, Incubus performed a fan created set-list, starting with their earliest material and culminating on the last night with a performance of ''If Not Now, When?'' in its entirety. Events throughout the day and the nightly performances were streamed over the web from multiple points of view (professional and fan-held cameras alike) while participants from around the world shared in the experience through
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
,
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
,
Livestream Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but ...
, TweetBeam and
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
. The broadcast was viewed by nearly 2 million people over the course of the week. The multi-platform, real-time approach to the documentary format allowed Incubus and their fans to reflect on what the music had come to mean to them over time, its significance for them in the moment and its potential and possibility for the future. A special box set containing performances, interviews with the band members, archival footage and candid footage from over the course of Incubus HQ Live was released in July 2012.Incubus HQ Live


References

{{Incubus (band) Simulcasts Documentaries about music Incubus (band)