Immersive design (Experimental Design) describes design work which ranges in levels of interaction and leads users to be fully absorbed in an experience. This form of design involves the use of VR (

Virtual Reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), e ...

), AR ( Augmented reality), and MR (

Mixed Reality Mixed reality (MR) is a term used to describe the merging of a real-world environment and a computer-generated one. Physical and virtual objects may co-exist in mixed reality environments and interact in real time. Mixed reality is largely synony ...

) that creates the illusion that the user is physically interacting with a realistic digital atmosphere. Exploring_the_Universe_in_Virtual_Reality

Exploring_the_Universe_in_Virtual_Reality

Overview

Alex McDowell Alex McDowell, RDI (born 11 April 1955) is a British narrative designer and creative director. McDowell is a designer working in narrative media. He is a strong advocate of world building and immersive design and integrates digital technolo ...

coined the phrase 'immersive design' in 2007 in order to frame a discussion around a design discipline that addresses story-based media within the context of digital and virtual technologies. Together McDowell and museum director Chris Scoates co-directed
5D , The Future of Immersive Design
' conference in Long Beach 2008, laying some groundwork for immersive design to be a distinct design philosophy. 5D has become a forum and community representing a broad range of cross-media designers with its intent based in education, cross-pollination and the development of an expanding knowledge base. In recent years, immersive design has been promoted as a design philosophy where it has been appropriated for the purposes of describing design for narrative media and the process of

Worldbuilding Worldbuilding is the process of constructing a world, originally an imaginary one, sometimes associated with a fictional universe. Developing an imaginary setting with coherent qualities such as a history, geography, and ecology is a key task f ...

. With immersive design being applied to a variety of topics and discussions, there is great benefit to how immersive design can benefit the future of technology. Topics and discussions include,

mental health Mental health encompasses emotional, psychological, and social well-being, influencing cognition, perception, and behavior. It likewise determines how an individual handles stress, interpersonal relationships, and decision-making. Mental hea ...

and personal medicine,

gaming Gaming may refer to: Games and sports The act of playing games, as in: * Legalized gambling, playing games of chance for money, often referred to in law as "gaming" * Playing a role-playing game, in which players assume fictional roles * Playin ...

journalism Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the " news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (pro ...

, and

education Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty ...

. Although immersive design is still maturing, it has served a great benefit to these fields, providing a unique learning experience for those involved.

Characteristics

In order for an experience to be considered 'immersive', it needs to incorporate multiple characteristics that help generate the altered illusionary experience. * Audio * Sight * Touch * Multimedia * Multi-format

References

{{Design Design Human–computer interaction

Overview

Characteristics

See also

References