idio Ltd. is an

enterprise software Enterprise software, also known as enterprise application software (EAS), is computer software used to satisfy the needs of an organization rather than individual users. Such organizations include businesses, schools, interest-based user groups, ...

company that produces and implements products for brands and publishers. To do so, idio uses its cloud-hosted platform, which incorporates modules for large-scale content aggregation and structuring, content analytics (most fundamentally, semantic extraction), multi-channel marketing automation, and customer insight generation. idio has offices in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

and

Exeter Exeter () is a city in Devon, South West England. It is situated on the River Exe, approximately northeast of Plymouth and southwest of Bristol. In Roman Britain, Exeter was established as the base of Legio II Augusta under the personal comm ...

in the UK. In early 2011, idio acquired thrudigital to expand its engineering team and set up a London office.

History

idio was founded in 2006, by Edward Barrow and Andrew Davies, at

Warwick Business School Warwick Business School (WBS) is an academic department of the Faculty of Social Sciences of Warwick University, that was established in 1967 as the School of Industrial and Business Studies. The Business School offers undergraduate, postgradu ...

in the UK, with the aim of building a system to personalize content effectively. After several months, idiomag was launched. This consumer-facing personalized music magazine was a proving ground for the technical and commercial approach of idio. Based on this, idio refocused on a business-to-business proposition, and started licensing the technology to brands and publishers; to aggregate social media content, deliver personalized multi-channel content services, and to monitor user interactions. idio has since refined this proposition and delivers a range of content and

customer intelligence Customer intelligence (CI) as part of business intelligence is the process of gathering and analyzing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decisi ...

solutions.

Offerings

Platform

idio has a growing range of modules built on its platform, including the following: * Content Aggregation (from multiple sources and formats) * Content Analytics (including semantic extraction,

sentiment analysis Sentiment analysis (also known as opinion mining or emotion AI) is the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjec ...

language detection In natural language processing, language identification or language guessing is the problem of determining which natural language given content is in. Computational approaches to this problem view it as a special case of text categorization, sol ...

and

readability Readability is the ease with which a reader can understand a written text. In natural language, the readability of text depends on its content (the complexity of its vocabulary and syntax) and its presentation (such as typographic aspects that ...

) * Meta-analysis (building an organic taxonomy of the content, and providing analytics on trends) * Multi-channel Delivery (including web, mobile, email, social media, performance advertising, and

SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...

) * Customer Insight (preference and behavioural

web analytics Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and ...

, and CRM data augmentation) These modules deliver a range of solutions, including the following: * Editorial Dashboard (providing a customized market-view of real-time analysed content to editors) * Content Marketing (aggregating multiple content archives to deliver the right content to the right customer at the right time, on the right channel) * Content Insight (analyzing large unstructured content archives to provide structure and rich annotations) * Customer Insight (analyzing on-site and social media interactions and preferences to augment CRM)

Chrome extensions

In early 2010, idio launched a range of

Google Chrome Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS, ...

Extensions on

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

's new Chrome Extension Marketplace. This enables users to install Chrome Extensions from many publishers, and get customized alerts when relevant news is posted.

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...

launched one in January 2010, and it now used by 20,815 people.

References

External links

idio Ltd.
{{DEFAULTSORT:Idio Companies established in 2006 Privately held companies of the United Kingdom Software companies of the United Kingdom Google Chrome extensions 2006 establishments in England 2006 in London