Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest

doll A doll is a model typically of a human or humanoid character, often used as a toy for children. Dolls have also been used in traditional religious rituals throughout the world. Traditional dolls made of materials such as clay and wood are foun ...

-making company in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

. Their most popular dolls included Betsy Wetsy,Hays, Constance L. "Judith Albert, 59, Toy Designer Whose Doll Led to Buyer Frenzy," ''New York Times'' (Aug. 1, 1998). Toni, Saucy Walker,

Shirley Temple Shirley Temple Black (born Shirley Jane Temple;While Temple occasionally used "Jane" as a middle name, her birth certificate reads "Shirley Temple". Her birth certificate was altered to prolong her babyhood shortly after she signed with Fox in ...

, Miss Revlon, Patti Playpal, Tammy,

Thumbelina Thumbelina (; da, Tommelise) is a literary fairy tale written by Danish author Hans Christian Andersen first published by C. A. Reitzel on 16 December 1835 in Copenhagen, Denmark, with "The Naughty Boy" and "The Travelling Companion" i ...

, Tiny Thumbelina, and Crissy. Their last big hit was the

Rubik's Cube The Rubik's Cube is a Three-dimensional space, 3-D combination puzzle originally invented in 1974 by Hungarians, Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the Magic Cube, the puzzle was licensed by Rubik t ...

History

Corporate history

Morris and Rose Michtom founded the Ideal Novelty and Toy Company in Brooklyn when they invented the

Teddy bear A teddy bear is a stuffed toy in the form of a bear. Developed apparently simultaneously by toymakers Morris Michtom in the U.S. and Richard Steiff under his aunt Margarete Steiff's company in Germany in the early 20th century, the teddy b ...

in 1903. After Morris Michtom's death in 1938, the company changed its name to the Ideal Toy Company, and Michtom's nephew Abraham Katz became chief executive. During

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

, the company's value rose from $2 million all the way to $11 million. The company's dolls were so popular during the post–World War II baby boom era, they began selling dolls under license in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...

Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...

, and

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

. Key Ideal employees during the 1950s, '60s, and '70s were Lionel A. Weintraub and Joseph C. Winkler. Weintraub, the son-in-law of Abraham Katz, joined the company in 1941 and rose to become president, chairman of the board, and chief executive officer. Winkler joined Ideal in 1956, rising to vice president by 1971.Sloane, Leonard
"Business People: Ideal Toy Gets A New President,"
''New York Times'' (May 27, 1981). In 1951, Ideal partnered with its competitors the

American Character Doll Company The American Character Doll Company was an American toy company specializing in dolls. Their most popular dolls included "Tiny Tears," " Tressy," "Butterball Doll", "Sweet Sue," and "Toodles." Founded in 1919, the company's fortunes peaked in the ...

and the Alexander Doll Company to establish the United States-Israeli Toy and Plastic Corporation. The company was created to produce material for toys in Israel and the U.S. Ideal CEO Abraham Katz was named president of the new company."PLANT IN TEL AVIV TO MAKE PLASTICS: New $1,000,000 Concern Plans Range of Products From Toys to Building Items To Make Plastic Parts,"
''New York Times'' (November 8, 1951), p. 49. In 1968, the American Character Doll Company filed for bankruptcy, and Ideal acquired the defunct company's dyes, patents, and trademarks,
DollReference.com. Accessed Dec. 26, 2014. as well as specific products like the " Tressy" Gro-Hair doll. In late 1971, Ideal joined the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...

; valued at $71 million, it was one of the U.S.'s top three toy companies.Sloan, Leonard
"Ideal Toy's Weintraub Tries to Create Fun Potential,"
''New York Times'' (Oct. 24, 1971). By 1970, Ideal had outgrown its manufacturing complex in Hollis, Queens. The company wanted to build a new plant in

College Point, Queens College Point is a working-middle-class neighborhood in the New York City borough of Queens. It is bounded to the south by Whitestone Expressway and Flushing; to the east by 138th Street and Malba/ Whitestone; to the north by the East River; an ...

(later the site of

Shea Stadium Shea Stadium (), formally known as William A. Shea Municipal Stadium, was a multi-purpose stadium in Flushing Meadows–Corona Park, Queens, New York City.

), but was unable to strike a deal with the Lindsay administration. Consequently, the company opened a new facility in

Newark, New Jersey Newark ( , ) is the List of municipalities in New Jersey, most populous City (New Jersey), city in the U.S. state of New Jersey and the county seat, seat of Essex County, New Jersey, Essex County and the second largest city within the New Yo ...

, in the early 1970s, while continuing to operate its factory in Hollis."Ideal Toy Corp. Moving Queens Offices to Jersey,"
''New York Times'' (May 14, 1982). Ideal had earnings of $3.7 million in fiscal year 1979–1980, but lost $15.5 million in fiscal year 1980–1981. (Sales both years averaged around $150 million.) Trying to maximize profits on the

craze, Ideal filed

civil suit - A lawsuit is a proceeding by a party or parties against another in the civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. The term "lawsuit" is used in reference to a civil act ...

s in May 1981 against dozens of distributors and retailers selling

knockoff Counterfeit consumer goods (or counterfeit and fraudulent, suspect items - CFSI) are goods, often of inferior quality, made or sold under another's brand name without the brand owner's authorization. Sellers of such goods may infringe on eith ...

cubes. In May 1981, Joseph Winkler was named Ideal's president, succeeding Lionel Weintraub, who remained chairman and CEO. In 1982, the company moved its headquarters from Hollis, Queens, to

Harmon Meadow The Plaza at Harmon Meadow is a shopping complex in the Meadowlands of Secaucus, New Jersey, approximately six miles from New York City. It was developed by Hartz Mountain Industries, whose corporate offices are located in the Plaza. The Plaz ...

, New Jersey. It was sold to

CBS Toys CBS Broadcasting, Inc. (CBS; originally the Columbia Broadcasting System) is an American English-language commercial broadcast television and radio network owned by Paramount Global through the CBS Entertainment Group. Along with ABC and NBC, CBS ...

later that year for around $58 million. In 1987, CBS sold Ideal to Viewmaster International, which renamed itself View-Master Ideal in the process. In 1989, View-Master Ideal was bought by Tyco Toys of Mt. Laurel,

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delawa ...

, for $43.9 million. The Ideal line remained part of Tyco until Tyco's merger with

Mattel, Inc. Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...

, in 1997. Ideal's United Kingdom assets were sold to

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...

, which has since released Mouse Trap and KerPlunk under its MB Games brand. Other toys that originated with Ideal continue to be marketed and sold by other companies, including

and Magic 8-ball by

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in mor ...

. The Ideal trademarks, and most toy molds not purchased by Hasbro or Mattel, were purchased by Jay Horowitz of American Plastic Equipment, who later transferred all rights to American Plastic Equipment's subsidiary, American Classic Toys. Mr. Horowitz licensed the trademark and toy rights to Plaza Toys, to be used on its Fiddlestix building sticks products, and eventually sold the mark and toy rights in January 2011 to Poof- Slinky. In January 2014, the Ideal brand and toy rights became part of a new company, Alex Brands, after the May 2013 acquisition of Alex Toys by Propel Equity Partners. In early 2019, Jay Horowitz of American Classic Toys, entered into an exclusive license agreement with the Juna Group to represent select Ideal brands - not included in the sale to Poof-Slinky - in all categories outside of toys and playthings, worldwide.

Products history

Ideal began making dolls in 1907 to complement its line of

teddy bear A teddy bear is a stuffed toy in the form of a bear. Developed apparently simultaneously by toymakers Morris Michtom in the U.S. and Richard Steiff under his aunt Margarete Steiff's company in Germany in the early 20th century, the teddy b ...

s. Their first doll was “Yellow Kid” from

Richard Felton Outcault Richard Felton Outcault (; January 14, 1863 – September 25, 1928) was an American cartoonist. He was the creator of the series ''The Yellow Kid'' and ''Buster Brown'' and is considered a key pioneer of the modern comic strip. Life and career ...

comic strip A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...

of the same name. After that Ideal began making a line of baby and character dolls such as Naughty Marietta (from the

Victor Herbert Victor August Herbert (February 1, 1859 – May 26, 1924) was an American composer, cellist and conductor of English and Irish ancestry and German training. Although Herbert enjoyed important careers as a cello soloist and conductor, he is bes ...

operetta), and Admiral Dot. Ideal advertised their dolls as "unbreakable," since they were made of composition, a material made of sawdust and glue. Ideal produced over 200 variations of dolls throughout the composition era.Izen, Judith.
Collector's Guide to Ideal Dolls: Identification and Value Guide
, 3rd Edition.'' Collector's Books, 2005 Understanding branding well, Ideal had a boy doll launched in 1914 named the Uneeda Kid, after a biscuit company. One of Ideal's most lasting products was Betsy Wetsy, introduced in 1934 and in production for more than 50 years. The doll was named after the daughter of Abraham Katz, the head of the company. Ideal, via the Betsy Wetsy doll, was also one of the first doll manufacturers to produce an

African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...

version of a popular doll.Waggoner, Susan. ''Under the Tree: the Toys and Treats That Made Christmas Special, 1930-1970''. Stewart, Tabori & Chang, 2007. In 2003, the Toy Industry Association named Betsy Wetsy to its Century of Toys List, a compilation commemorating the 100 most memorable and most creative toys of the 20th century. Debuting in 1934, the Shirley Temple doll was their best-selling doll. Ideal followed this with licensed

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

dolls and a

Judy Garland Judy Garland (born Frances Ethel Gumm; June 10, 1922June 22, 1969) was an American actress and singer. While critically acclaimed for many different roles throughout her career, she is widely known for playing the part of Dorothy Gale in '' The ...

doll. Two cosmetics-based doll series were launched after World War II: Toni was introduced at the end of the 1940s, followed by the 1950s-dominating Miss

Revlon Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brother ...

series. Ideal had a hobby division in the 1950s, but shifted from that to games in 1962. By the early 1970s, 30% of the company's sales were games such as Mouse Trap and Hands Down. Doll designer Judith Albert worked for Ideal Toy Company from 1960 to 1982. Master sculptor Vincent J. DeFilippo spent 27 years creating dolls for Ideal from 1963 to 1980. Some of the company's most popular dolls during this period were Tammy (1962–1966), Flatsy dolls (1969–1973), Crissy (1969–1974), and Tressy (1970–1972). Popular Ideal toys in the 1970s included a full line of

Evel Knievel Robert Craig "Evel" Knievel (; October 17, 1938 – November 30, 2007) was an American stunt performer and entertainer. Over the course of his career, he attempted more than 75 ramp-to-ramp motorcycle jumps. Knievel was inducted into the Motor ...

toys,

Snoopy Snoopy is an anthropomorphic beagle in the comic strip ''Peanuts'' by Charles M. Schulz. He can also be found in all of the ''Peanuts'' films and television specials. Since his debut on October 4, 1950, Snoopy has become one of the most recog ...

toys, and the Tuesday Taylor and Wake-up Thumbelina dolls. For a short time, the company had a huge seller with the Magic Cube, which it imported from Hungary in 1980 and renamed

Novelties and toys manufactured by Ideal

Toys and games

Alexander's Star Alexander's Star is a puzzle similar to the Rubik's Cube, in the shape of a great dodecahedron. History Alexander's Star was invented by Adam Alexander, an American mathematician, in 1982. It was patented on 26 March 1985, with US patent num ...

* Alligator Game * Astrobase *

Babar Babar ( ur, ), also variously spelled as Baber, Babur, and Babor is a male given name of Pashto, and Persian origin, and a popular male given name in Pakistan. It is generally taken in reference to the Persian ''babr'' (Persian: ببر), meanin ...

Batman Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in the 27th issue of the comic book ''Detective Comics'' on March 30, 1939. I ...

Playset * Battle Action Tank Trap * Battlefield Blast * Battling Spaceships *

Battling Tops ''Battling Tops'' is a children's game invented by Eddy Goldfarb and first manufactured by Ideal in 1968. In the game, players launch spinning tops into an arena with the aim to have the final standing spinning top. The game has similarities to ...

* Beat The "8" Ball * Big Bird Storymagic * Bing Bang Boing * Boaterific * Bongo Kongo * Bop the Beetle * Be a King or Queen outfit * Buck-a-roo! * Building BoardsNow manufactured by Poof-Slinky, Inc
/ref>

* Careful * Clancy the Great * Comic Heroines (AKA Superqueen) * Composa-Tune *

Cover-up A cover-up is an attempt, whether successful or not, to conceal evidence of wrongdoing, error, incompetence, or other embarrassing information. Research has distinguished personal cover-ups (covering up one's own misdeeds) from relational co ...

* Criss-Cross * Crossfire * Deduction * Disney Dough * Don't Tip The Waiter * Don't Upset Me * Dukes of Hazzard Racing Set * Dr. Evil * Electroman * Electronic Detective * Electronic Jet Pilot (Cockpit Instrument Panel) * Escape from Skull Canyon *

toys * Fiddlestix *

Flintstones ''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the titular family, the Flintstones, and their next-door neighbor ...

toys * Frontier Logs * Game of the Generals * Gaylord the Walking Bassett Hound * Gunfight at OK Corral Playset * Hand Puppets (DC Comics Superheroes i.e. Batman, Robin, Wonder Woman, TV Series Characters i.e. Mr. Rogers Neighborhood, The Addams Family, The Munsters ) * Hands Down * Hang on Harvey * Hoopla *

Howdy Doody ''Howdy Doody'' is an American Children's television series, children's television program (with circus and Western (genre), Western frontier themes) that was created and produced by Victor F Campbell

doll * Impact * ITC Models * The Game of Jaws *

Jay J. Armes Jay J. Armes (born Julian Armas; August 12, 1932) is an American private investigator and actor. He is known for his prosthetic hands and a line of children's action figures based on his image. Early life and education Armes was born Julian A ...

action figure. * Justice League of America Playset * KerPlunk * Kindles *

King Kong King Kong is a fictional giant monster resembling a gorilla, who has appeared in various media since 1933. He has been dubbed The Eighth Wonder of the World, a phrase commonly used within the franchise. His first appearance was in the novelizat ...

* King Zor * Lamb Chop puppet * Magic 8-ball * Magic Shot *

Magilla Gorilla Magilla Gorilla is a fictional gorilla and the star of '' The Magilla Gorilla Show'' by Hanna-Barbera that aired from 1963 to 1965. Character description Magilla Gorilla (voiced by Allan Melvin) is a fun-loving yet trouble-prone anthropomorphic g ...

Maniac Maniac (from Greek μανιακός, ''maniakos'') is a pejorative for an individual who experiences the mood known as mania. In common usage, it is also an insult for someone involved in reckless behavior. Maniac may also refer to: Film * '' ...

* Manglor * Marblehead * Mark Three * Mighty Mo * Missing Link * Model cars * Monkey Stix * Motorific * Mr. Machine * Mr. Rogers Neighborhood Trolley * My Dog Has Fleas * Odd Ogg * Oh, Nuts! *

Pac-Man originally called ''Puck Man'' in Japan, is a 1980 maze action video game developed and released by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. Th ...

Panic * Pay-Off * Payoff Machine *

Peter Potamus Peter Potamus is a purple animated hippopotamus that first appeared in the 1964–1966 animated television series ''The Peter Potamus Show'', produced by Hanna-Barbera and first broadcast on September 16, 1964. ''The Peter Potamus Show'' was divi ...

* Poison Ivy * Poppin Hoppies * Powermite Mini Tools * Phantom Rayder Ship 1964 * R-r-r-raw Power * Rack 'N' Roll Bowling * Rebound *

Ricochet Rabbit & Droop-a-Long ''Ricochet Rabbit & Droop-a-Long'' was a segment of Hanna-Barbera's 1964–1966 cartoon ''The Magilla Gorilla Show'', and later appeared on '' The Peter Potamus Show''. Background Taking place in a Wild West setting, Ricochet Rabbit (voiced by ...

* Robert the Robot * Robo Force * Robot Commando * Rocks & Bugs & Things *

(license) * Ryan Oakes Magic Show * Scare Cycles *

Shaker Maker Shaker Maker is a toy for making figures. Water and a powder must be mixed in a shaker and after turning the shaker the mixture flows into moulds inside the shaker. Because of fast polymerisation the consistency of the mixture becomes like pudding ...

* Skeeters (micro sized toy cars (12 different models plus carrying case and 2 track sets) * Sky Battle * Smokey the Bear Ranger * Snap Bowling * Solar Works * Speedball (Electronic) * Stretchie dolls * Super City (toy) * Sure Shot Baseball * Swack! * Tank Command *

Teddy Bear A teddy bear is a stuffed toy in the form of a bear. Developed apparently simultaneously by toymakers Morris Michtom in the U.S. and Richard Steiff under his aunt Margarete Steiff's company in Germany in the early 20th century, the teddy b ...

* Think & Learn (Preschool play sets) * ThunderStreak (hydro wing rubberband powered toy) 1967 * Tiger Island *

Tin Can Alley Tin Can Alley is an inexpensive electronic shooting game for children. It uses infrared technology embedded inside a small plastic pistol or rifle. The objective is to aim at a mark below a selection of small tin cans perched upon a plastic wal ...

* Tiny Mighty Mo * Tornado Bowl * Toss Across * TCR: Total Control Racing * Triple Up * Up Against Time * Upset * U.S. Marine Air-Sea Rescue Floating Mechanical Seaplane * U.S. Royal Giant Tire Mechanical Toy - from the New York World's Fair 1964 * Video Varmints *

Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...

toys * Zeroids

Board games

* The $128,000 Question * All-Pro Basketball National Basketball Association Game * All-Pro Football National Football League Game * All-Pro Hockey National Hockey League Game * Bible Trivia * Blast (The Game of Blast) * The Chase * Cloak and Dagger * Crazy Clock Game * The Diners' Club Credit Card Game * Double Exposure * Electra Woman and Dyna Girl (board game) * Fish Bait * The Fugitive * Get Smart * The Great Escape *

The Hollywood Squares ''Hollywood Squares'' (originally ''The Hollywood Squares'') is an American game show in which two contestants compete in a game of tic-tac-toe to win cash and prizes. The show piloted on NBC in 1965 and the regular series debuted in 1966 on t ...

* I Vant to Bite Your Finger *

Let's Make A Deal ''Let's Make a Deal'' (also known as ''LMAD'') is an American television musical comedy variety-game show that originated in the United States in 1963 and has since been produced in many countries throughout the world. The program was created an ...

* Mouse Trap * Mystic Skull: The Game Of Voodoo *

Old Maid An old maid is a spinster. Old maid or Old Maid may also refer to: Games *Old maid (card game), a simple game popular around the world, existing in many variants *, a German card game (variant of ) whose name translates as 'old maid' Film * ' ...

* Pop O Matic Yipes! * Rain Rain Go Away * Rattle Me Bones * Salvo * The Sinking of The Titanic * Solid Gold Music Trivia * Ten Commandments * Tic-Tac-Dough * Tip-It * The Winning Ticket

Dolls

DeFilippo Dolls

* Baby Baby * Baby Dreams — the doll with "velvet skin" * Baby Tickle Tickle * Betsy Wetsy *

Dorothy Hamill Dorothy Stuart Hamill (born July 26, 1956) is a retired American figure skater. She is the 1976 Olympic champion and 1976 World champion in ladies' singles. Early life Hamill was born in Chicago, Illinois, to Chalmers and Carol Hamill. Her fat ...

toysHollie, Pamela G
Assault by Knieval Halts Boom in Ideal's Daredevil Toy Sales,"
''New York Times'' (Dec. 9, 1977). * Jody An Old Fashioned Girl (1979) *

Joey Stivic Joseph Michael "Joey" Stivic is a fictional character who first appeared on the 1970s American sitcom ''All in the Family''. Joey Stivic was the son and only child of Mike Stivic (played by Rob Reiner) and Gloria Stivic (played by Sally Struther ...

* KaMy Bottle Baby * Karen & her magic carriage * Lazy Dazy (1970s) * Magic Hair Crissy * Movin Groovin Cricket/ Tressy * Patti Playpal * Rub-a-Dub Doggie * Rub-a-Dub Dolly * Sara Stimson/

* Spinderella Flatsy dolls * Tearie Betsy Wetsy * Tiffany Taylor *

Tiny Tears Tiny may refer to: Kane Places * Tiny, Ontario, a township in Canada * Tiny, Virginia, an unincorporated community in the US * Tiny Glacier, Wyoming, US Computing * Tiny BASIC, a dialect of the computer programming language BASIC * Tiny Encry ...

(after 1968 when American Character Doll Company went out of business) * Tippy Tumbles (American Character Doll Company) * Tuesday Taylor and Taylor Jones * Upsy Dazy * Wake up Thumbelina * Zem 21 & Knight of Darkness

Other Ideal dolls

* Bibsy — 23" baby doll (1960s and 1970s) * Bye Bye Baby (1960s) * Captain Action (1966–1968) * Cream Puff Baby (1950s) * Crissy — fashion doll with growing hair feature * Crown Princess— 10" vinyl glamour doll * Deanna Durbin *

Dick Tracy ''Dick Tracy'' is an American comic strip featuring Dick Tracy (character), Dick Tracy (originally Plainclothes Tracy), a tough and intelligent police detective created by Chester Gould. It made its debut on Sunday, October 4, 1931, in the ''De ...

— including Bonnie Braids and Sparkle Plenty * Flatsy dolls — flat vinyl dolls in two sizes: tall "model" dolls and smaller childlike dolls; many had blue, pink and other bright hair colors; came in picture frame packaging * Flexy — composition head and hands, wooden body and feet, and posable tubular wire mesh arms and legs * Flossie Flirt — composition (1920s and 1930s) * Hugee Girl baby dolls (1950s) * Harmony * I Love Lucy 28 inch Rag Doll (1950s) - a rare promotional give-away in partnership with Philip Morris Company, NY * Jane Withers * Jelly Belly *

— part of publicity for original theatrical release of '' The Wizard of Oz'' (1939/1940) * Kissy doll * Little Lost Baby — three faces: happy, sad, sleeping, also with sounds; "I'm Little Lost Baby. You can make me happy!" (1968) * Little Miss Revlon — 10" vinyl glamour doll, advertising tie-in with

cosmetics * Lolly doll * Magic Lips * Mama doll * Petite Princess Fantasy — dollhouse furniture * Playpal dolls: Patti, Penny, Suzi, Bonnie, Johnny, Peter, Daddy's Girl * Playtex Dryper Baby * Princess Patti Fantasy — dollhouse furniture * Sara Ann * Saucy Walker *

* Snookie dolls (Pete & Repete) * Snuggles dolls * Tammy *

The Wonderful Wizard of Oz ''The Wonderful Wizard of Oz'' is a children's novel written by author L. Frank Baum and illustrated by W. W. Denslow. It is the first novel in the Oz series of books. A Kansas farm girl named Dorothy ends up in the magical Land of Oz afte ...

(1986) * Thirsty Baby doll (1960s) * Thumbelina * Toni — hard plastic doll, advertising tie-in with Toni Home Permanent * Tressy — one of the Gro-Hair dolls * Uneeda Kid — early composition doll, advertising tie-in with Uneeda Biscuit Co.

References

{{Teddy bears Toy companies of the United States Game manufacturers Mattel Defunct toy manufacturers Toy soldier manufacturing companies Doll manufacturing companies Teddy bear manufacturers 1907 establishments in New York City Former CBS Corporation subsidiaries