Hudson's Bay (retailer)
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Hudson's Bay (french: La Baie d'Hudson), known colloquially and operating online as The Bay (French: ), is a Canadian
luxury goods In economics, a luxury good (or upmarket good) is a good (economics), good for which demand (economics), demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spend ...
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appe ...
chain. It is the flagship brand of the
Hudson's Bay Company The Hudson's Bay Company (HBC; french: Compagnie de la Baie d'Hudson) is a Canadian retail business group. A fur trading business for much of its existence, HBC now owns and operates retail stores in Canada. The company's namesake business di ...
(HBC), the oldest and longest-surviving company in North America as well as one of the oldest continuously operating companies in the world. Founded on 2 May 1670, the Hudson's Bay Company opened its first department store in 1881 in
Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749 ...
,
Manitoba Manitoba ( ) is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population o ...
. The chain operated under the company name before being rebranded to The Bay in 1965. It operated exclusively in
Western Canada Western Canada, also referred to as the Western provinces, Canadian West or the Western provinces of Canada, and commonly known within Canada as the West, is a Canadian region that includes the four western provinces just north of the Canadaâ ...
until the acquisitions and conversions of department stores Morgan's, Freimans,
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, Woodward's, coupled with the opening of new locations, positioned its presence nationwide in the second half of the 20th century. After nearly 50 years with The Bay brand, the chain was rebranded in 2013 to Hudson's Bay with a modernized logo. In 2021, The Bay name (but not the logo) was revived exclusively for the online website while the physical stores continue with the Hudson's Bay brand. , Hudson's Bay operates 86 locations in seven
Canadian provinces Within the geographical areas of Canada, the ten provinces and three territories are sub-national administrative divisions under the jurisdiction of the Canadian Constitution. In the 1867 Canadian Confederation, three provinces of British Nort ...
. From 2017–2019, it operated in the Netherlands, in partnership with Austrian real estate company
Signa Holding Signa Holding GmbH (stylized as SIGNA) is Austria’s largest privately owned real estate company. Signa was founded in 2000 by the Tyrolean entrepreneur René Benko. Over the years, it has become a pan-European real estate group with more than ...
. The full-line department stores focus on high-end
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...
apparel, accessories, and home goods; flagship stores carry a bigger range and selection of goods than typical locations. The flagship stores are often multi-storey, historic buildings and are located in Canada's largest cities (
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
,
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...
,
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...
,
Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, maki ...
and
Ottawa Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the c ...
). The largest of the flagship stores is the Toronto store on Queen Street, at about .


History


Early history

The diversification of the
Hudson's Bay Company The Hudson's Bay Company (HBC; french: Compagnie de la Baie d'Hudson) is a Canadian retail business group. A fur trading business for much of its existence, HBC now owns and operates retail stores in Canada. The company's namesake business di ...
(HBC) became necessary with the decline of
fur trade The fur trade is a worldwide industry dealing in the acquisition and sale of animal fur. Since the establishment of a world fur market in the early modern period, furs of boreal ecosystem, boreal, polar and cold temperate mammalian animals h ...
in the latter half of the 19th century, and the Deed of Surrender in which ownership of the
North-Western Territory The North-Western Territory was a region of British North America extant until 1870 and named for where it lay in relation to Rupert's Land. Due to the lack of development, exploration, and cartographic limits of the time, the exact bounda ...
and Rupert's Land was transferred from HBC to the newly established country of Canada in 1870. The first Hudson's Bay Company store opened in 1881 in
Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749 ...
,
Manitoba Manitoba ( ) is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population o ...
with an inventory consisting of dry goods, groceries, and hardware. HBC reorganized into fur trade, lands sales, and retail divisions in 1910; with the guidance of a director from the British department store
Harrods Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to ot ...
, they began construction of full-line department stores in 1913. This "modernization program" resulted the "original six" department stores in
Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, maki ...
and
Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city an ...
in
Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest T ...
;
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...
and Victoria in
British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, for ...
; Winnipeg in Manitoba; and
Saskatoon Saskatoon () is the largest city in the Provinces and territories of Canada, Canadian province of Saskatchewan. It straddles a bend in the South Saskatchewan River in the central region of the province. It is located along the Trans-Canada Hig ...
in
Saskatchewan Saskatchewan ( ; ) is a Provinces and territories of Canada, province in Western Canada, western Canada, bordered on the west by Alberta, on the north by the Northwest Territories, on the east by Manitoba, to the northeast by Nunavut, and on t ...
. Hudson's Bay Company entered the provinces of
Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
and
Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirte ...
with its acquisition of the
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...
-based Morgan's department store chain in 1960; that year, only the Morgan's stores in Ontario were converted to Hudson's Bay Company stores.


Following renaming to The Bay

Hudson's Bay Company stores were renamed The Bay (which was already a popular nickname) in 1965, while the Morgan's stores in Quebec were renamed La Baie in 1972. That same year, Hudson's Bay purchased Ottawa's Freimans department store and moved from the former Morgan's building on Sparks Street to the Freiman building on Rideau Street, closer to competing
Ogilvy's Charles Ogilvy Limited, or Ogilvy's, was a department store in Ottawa, Ontario, Canada, founded in 1887. For much of the 20th century, Ogilvy's was one of Ottawa's higher-end department stores. Charles Ogilvy (1861-1950) was born in Edinb ...
and Caplan's. The Bay further expanded its presence in Eastern Canada by absorbing the
Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, a ...
department store chain in 1978 and 1993 in Western Canada by taking over many former Woodward's outlets. The Toronto Queen Street flagship store was previously a Simpsons department store. In 1991, Hudson's Bay Company stopped selling fur. In 1997 the company reopened its fur salons, including a wider assortment of high-end designer furs. Fur salons included many exclusive fur designers, including
Louis Féraud Louis Féraud (13 February 1921 – 28 December 1999) was a French fashion designer and artist. In 1950, Louis Féraud created his first "Maison de Couture" in Cannes and by 1955 had established a couture house in Paris on 88, Rue du Faubourg Sa ...
, Givenchy, Black Diamond
Mink Mink are dark-colored, semiaquatic, carnivorous mammals of the genera '' Neogale'' and '' Mustela'' and part of the family Mustelidae, which also includes weasels, otters, and ferrets. There are two extant species referred to as "mink": ...
, and Grosvenor. On 16 July 2008, it was announced that Hudson's Bay Company had been purchased by the US firm
NRDC Equity Partners NRDC Equity Partners (National Retail and Development Company Equity Partners; NRDC) is an American private investment firm focused on retail, real estate, and consumer branded businesses. History NRDC was founded in 2006 by Robert C. Baker, ow ...
, which owned Lord & Taylor. In August 2008, Bonnie Brooks was hired as president and chief executive officer of the Hudson's Bay Company. As the result of market research, Brooks began to focus on bolstering high-end fashion as a growth segment. These moves included a major revamp of the chain's selection of labels, and a renovation and relaunch of The Room—a luxury women's department at the Queen Street location. During the
2010 Winter Olympics )'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy Greene Wayne G ...
in Vancouver, a heritage-oriented campaign was used to promote The Bay and an accompanying line of Olympic-themed apparel, which was considered to be a significant success. In 2010, the Queen Street location saw a 22% increase in year-over-year sales. In 2011, The Bay launched White Space—a new younger-skewing "contemporary" department—at selected locations.


Following renaming to Hudson's Bay

Hudson's Bay Company announced alongside its
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
that The Bay stores would be renamed to Hudson's Bay beginning in October 2012; replacing the stylized yellow "B" used since 1965 with the Hudson's Bay wordmark and coat of arms. The new Hudson's Bay rebranding campaign was officially launched on 6 March 2013. On 31 August 2019, the company announced that all 15 of its Dutch locations would be sold by year end, the final chapter of HBC's European venture. Hudson's Bay stores were temporarily closed beginning on 17 March 2020 in response to the
COVID-19 pandemic in Canada The COVID-19 pandemic in Canada is part of the ongoing worldwide pandemic of coronavirus disease 2019 (). It is caused by severe acute respiratory syndrome coronavirus 2 (). Most cases over the course of the pandemic have been in Ontario, Que ...
. The stores began gradually reopening on 19 May. In August 2021, HBC split the online business of Hudson's Bay into its own separate division. The online portion is now officially called The Bay, while the physical stores retained the Hudson's Bay name.


Flagship stores

Hudson's Bay operates five flagship stores in four provinces. These flagship stores are in multi-storey historic buildings in the downtowns of Canada's largest cities. The largest, the Toronto store building on the southwest corner of
Yonge Street Yonge Street (; pronounced "young") is a major arterial route in the Canadian province of Ontario connecting the shores of Lake Ontario in Toronto to Lake Simcoe, a gateway to the Upper Great Lakes. Once the southernmost leg of provincial H ...
and Queen Street West, was converted from Simpsons in 1991. Considered the flagship of the chain, it currently occupies , while a fifth of previously-occupied space was converted to the Canadian
Saks Fifth Avenue Saks Fifth Avenue (originally Saks & Company; colloquially Saks) is an American luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street shopping district of Washingt ...
flagship store in 2015. Hudson's Bay Company sold the building to Cadillac Fairview, which owns the adjacent Toronto Eaton Centre, in 2014 and entered into a
leaseback Leaseback, short for "sale-and-leaseback", is a financial transaction in which one sells an asset and leases it back for the long term; therefore, one continues to be able to use the asset but no longer owns it. The transaction is generally done ...
agreement through at least 2039. Conversely, the Ottawa store on Rideau Street occupies and is the smallest flagship that remains in a landmark building; it was converted from Freimans in 1973. Hudson's Bay formerly operated a store in the
Hudson's Bay Centre 2 Bloor East is an office and retail complex in Toronto, Ontario, Canada, formerly known as the Hudson's Bay Centre. It is located in Downtown Toronto at the intersection of Yonge Street and Bloor Street at the east end of the Mink Mile. Brookfi ...
, at the intersection of
Yonge Street Yonge Street (; pronounced "young") is a major arterial route in the Canadian province of Ontario connecting the shores of Lake Ontario in Toronto to Lake Simcoe, a gateway to the Upper Great Lakes. Once the southernmost leg of provincial H ...
and Bloor Street at the east end of the
Mink Mile Mink Mile is an upscale shopping district in the neighbourhood of Yorkville in Toronto, Ontario, Canada, along Bloor Street between Yonge Street and Avenue Road. History In the 21st century, mid-market retailers have begun to locate along th ...
in Toronto, opened in 1974 and succeeded the Winnipeg location to become the flagship store of the chain (despite being actually smaller in size than the former), and then was replaced as the chain's flagship by the Queen Street West store in 1991. The Hudson's Bay Centre store shuttered on 13 May 2022, with the site expected to be redeveloped in conjunction with a major overhaul of the Bloor-Yonge TTC station. Hudson's Bay operated flagship stores in Victoria, Edmonton (see below), Regina and Saskatoon but vacated these locations in 1999, in favor of spaces in major downtown shopping centres that were left vacant by the bankruptcy of rival department store chain
Eaton's The T. Eaton Company Limited, later known as Eaton's, was a Canadian department store chain that was once the largest in the country. It was founded in 1869 in Toronto by Timothy Eaton, an immigrant from what is now Northern Ireland. Eaton's grew ...
that year. After the exit of Hudson's Bay, these former flagship locations have been repurposed for other tenants. Recently in October 2020, due to changing shopping habits towards online purchasing as a result of the COVID-19 pandemic, the parent of Hudson's Bay has considered downsizing some stores and redeveloping the surplus space for mixed-use. Two flagship stores in the
Canadian Prairies The Canadian Prairies (usually referred to as simply the Prairies in Canada) is a region in Western Canada. It includes the Canadian portion of the Great Plains and the Prairie Provinces, namely Alberta, Saskatchewan, and Manitoba. These provin ...
were announced to be phased out in the aftermath of the
COVID-19 pandemic in Canada The COVID-19 pandemic in Canada is part of the ongoing worldwide pandemic of coronavirus disease 2019 (). It is caused by severe acute respiratory syndrome coronavirus 2 (). Most cases over the course of the pandemic have been in Ontario, Que ...
. The 1926-built
downtown Winnipeg Downtown Winnipeg is an area of Winnipeg located near the confluence of the Red and Assiniboine rivers. It is the oldest urban area in Winnipeg, and is home to the city's commercial core, city hall, the seat of Manitoba's provincial government, ...
store on Portage Avenue was the flagship of the chain between 1926 and 1974. The Winnipeg building was valued at $0 by Cushman & Wakefield in 2019, due to the expense of renovating the heritage-protected building for other uses, as well as the competition from newer commercial real estate properties in the suburbs like Polo Park. The downtown Edmonton store on Jasper Avenue was built in 1939 on land that had been occupied by Hudson's Bay Company since 1893. It closed in 1995, two years after another The Bay store opened as an
anchor tenant In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. ...
of the Edmonton City Centre. The latter eventually relocated to the former
Eaton's The T. Eaton Company Limited, later known as Eaton's, was a Canadian department store chain that was once the largest in the country. It was founded in 1869 in Toronto by Timothy Eaton, an immigrant from what is now Northern Ireland. Eaton's grew ...
store of the same shopping mall in 2002. Consequently, at , it was the smallest Hudson's Bay flagship. The Winnipeg store was phased out on 30 November 2020, and the Edmonton store was phased out on 3 June 2021. HBC stated that it was exploring the option of a leaseback agreement for the 1927-built Vancouver store in 2017, which has yet to materialize. File:The Bay flagship store Toronto 2009.jpg, Hudson's Bay Queen Street, the largest of the six flagship stores in
Downtown Toronto Downtown Toronto is the main central business district of Toronto, Ontario, Canada. Located entirely within the district of Old Toronto, it is approximately 16.6 square kilometres in area, bounded by Bloor Street to the northeast and Dupont Str ...
(2009) File:Hudson's Bay Company store, Montréal, South view 20170410 1.jpg, Flagship store in the
Henry Morgan Building Hudson's Bay Montreal Downtown (french: La Baie D'Hudson Montréal Centre-Ville) is a building complex on the corner of Saint Catherine Street West and Union Avenue in downtown Montreal, Quebec, Canada. It was originally named the Henry Morgan Bu ...
in
Downtown Montreal Downtown Montreal (French: ''Centre-Ville de Montréal'') is the central business district of Montreal, Quebec, Canada. The district is situated on the southernmost slope of Mount Royal, and occupies the western portion of the borough of Ville ...
(2017) File:Freimans.png, Flagship store in the Freimans building on Rideau Street in Downtown Ottawa (2006) File:HBCWinnipeg.JPG, Flagship store in Winnipeg


Store format


The Room and West End Shop

The Room is a luxury boutique found in selected Hudson's Bay locations, which features a curated selection of women's apparel from upscale brands such as Balmain, Emmanuel Ungaro, Halston,
Gianfranco Ferre Gianfranco is a compound Italian given name, consisting of Gian- and Franco. ''Gian-'' comes from Giovanni and is used in compound names. It is closest to John or French Jean. Gianni means "God is gracious" and Franco means "Free man" or "Frenchman ...
,
Giorgio Armani Giorgio Armani (; born 11 July 1934) is an Italian fashion designer. He first gained notoriety working for Cerruti and then for many others, including Allegri, Bagutta and Hilton. He formed his company, Armani, in 1975, which eventually expande ...
,
Moschino Moschino () is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, campy designs. The company specializes in ready-to-wear, handbags, and fashion accessories. History Founding and 1990s Franco M ...
, and others. Nicholas Mellamphy is the vice-president and buying director of The Room. Its namesake at the Yonge & Queen location in Toronto was established in the 1930s as the St. Regis Room, dating back to its time as a Simpsons store. It underwent a major renovation in 2009 by the design firm
Yabu Pushelberg Yabu Pushelberg is an international design studio with offices in Toronto and New York. Founded in 1980 by Canadian designers George Yabu and Glenn Pushelberg, the studio has evolved from a traditional interior design firm into creative directors ...
, with an increase to in floor space, and expanding its stock from around 12 brands to 70 (including more "moderately-priced" options). The $5.3 million renovation was positioned by Brooks as part of a plan to increase The Bay's focus on high-end fashion; there were also plans to expand The Room as a featured department at other flagship locations. The Room opened at the downtown Vancouver location in 2011, in the north-east section of the second floor. The department includes many of the designers available in the Toronto Queen Street flagship store, and some not available in the flagship store, including
DSquared² Dean and Dan Caten (né Catenacci; born December 19, 1964) are Canadian fashion designers, radio personalities, and businessmen. They are identical twin brothers and the founders and owners of Dsquared², an Italian luxury fashion house based ...
, Jeremy Liang, and
Sid Neigum Sid Neigum is a Canadian fashion designer. He lives and works in Toronto, Ontario. Early life and education Sid Neigum was born and raised in Drayton Valley, an oil and gas town of 7,200 people located in the Canadian province of Alberta, to par ...
. The Room opened in the downtown Montreal Hudson's Bay store in late 2013. The Toronto version of The Room was relocated to a different part of the store in 2015 to accommodate a new
Saks Fifth Avenue Saks Fifth Avenue (originally Saks & Company; colloquially Saks) is an American luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street shopping district of Washingt ...
location. The West End Shop is the men's version of The Room. The Toronto Queen Street and the Vancouver Granville West End Shops recently underwent an extensive renovation. The current collection contains labels such as Hugo Boss, Ermenegildo Zegna,
Armani Collezioni Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, an ...
, Ben Sherman, and Strellson.


Hudson's Bay Company Signature Shop

The Bay offers products from the Hudson's Bay Company Collection in a dedicated store, including items such as the iconic Point Blankets, coats, bed sheets, bags, T-shirts, lotions, scents, and candles. HBC has also partnered with Canadian companies like Virginia Johnson, Pink Tartan, and Klaxon Howl to create exclusive, limited edition merchandise. Customized canoes and oars are also available. HBC has also teamed up with international companies for limited edition products, such as
Steiff Steiff is a German-based plush toy company. It was founded in 1880 by Margarete Steiff, a seamstress. The toys began as elephants, and were originally a design Steiff found in a magazine and sold as pincushions to her customers. However, childr ...
(heritage teddy bear, limited run of 2 500), and Best Made Axe Co. While the Hudson's Bay Company shops appear mainly in flagship stores and its
Banff, Alberta Banff is a town within Banff National Park in Alberta, Canada. It is located in Alberta's Rockies along the Trans-Canada Highway, approximately west of Calgary and east of Lake Louise. At above Banff is the community with the second highe ...
location, products from the Hudson's Bay Company Collection (not including limited edition items) are also available at other locations, most notably the Point Blanket. The four-point stripes have also been trademarked worldwide, and are planned to be sold through international retailers which including Lord & Taylor in the US, and Colette in France, in an attempt to market HBC as a brand.


Designer label boutiques

Boutiques for
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his c ...
are in select locations, including Queen Street,
Yorkdale Yorkdale Shopping Centre, or simply Yorkdale, is a major retail shopping centre in the North York district of Toronto, Ontario, Canada. Located at the intersection of Highway 401 and Allen Road, it opened in 1964 as the largest enclosed shoppin ...
, Bayshore Ottawa, Carrefour Laval, Galeries d'Anjou, Vancouver Downtown, Victoria Downtown, Laurier Québec, and Montreal Downtown. Each boutique contains customized decor, and dedicated company specialists. The Toronto Queen Street and Montreal Downtown store has opened ground floor boutiques for Burberry,
Coach Coach may refer to: Guidance/instruction * Coach (sport), a director of athletes' training and activities * Coaching, the practice of guiding an individual through a process ** Acting coach, a teacher who trains performers Transportation * Coac ...
Leathergoods, and See by Chloé. Vancouver and Montreal ground-floor designer boutiques will follow. Hudson's Bay has ended its partnership with Saint-Laurent-based Browns Shoes, and closed all Browns locations in its stores, to allow the department store to offer a larger selection of shoes, and to partner with the Montreal-based
ALDO Group The ALDO Group branded as ALDO, is a Canadian multinational corporation retailer that owns and operates a worldwide chain of shoe and accessories stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1972, where its co ...
. Hudson's Bay is now also offering higher-end brands, keeping in line with offerings from The Room and the West End Shop. The partnership with the Aldo Group began in spring 2011 when the revived Pegabo brand of footwear is going to be carried in Hudson's Bay and in Aldo's own FeetFirst and Locale locations. The website includes online shopping for home fashions and beauty products, and a gift registry.


Brand identity


Logo

The Hudson's Bay Company wordmark was written in
Blackletter Blackletter (sometimes black letter), also known as Gothic script, Gothic minuscule, or Textura, was a script used throughout Western Europe from approximately 1150 until the 17th century. It continued to be commonly used for the Danish, Norwe ...
script before 1965. Lippincott & Margulies designed the "folk-friendly" 1965 The Bay logo, which features a stylized yellow "B" that was previously seen on the header of Hudson Bay Company's
royal charter A royal charter is a formal grant issued by a monarch under royal prerogative as letters patent. Historically, they have been used to promulgate public laws, the most famous example being the English Magna Carta (great charter) of 1215, b ...
from 1670. Morgan's stores in Quebec featured a logo with an "M" stylized similarly to the "B" from 1969 until they were rebranded to La Baie in 1972. Lipman designed the 2013 Hudson's Bay rebranding campaign; it restores the Hudson's Bay Company
coat of arms A coat of arms is a heraldic visual design on an escutcheon (i.e., shield), surcoat, or tabard (the latter two being outer garments). The coat of arms on an escutcheon forms the central element of the full heraldic achievement, which in its ...
, redrawn by Mark Summers. The wordmark is used on all public-facing materials, and has been compared to the typeface used by British fashion house
Burberry Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessorie ...
. The coat of arms is reserved for limited occasions. Before the official rebranding launch, the logo appeared on the exterior of the Vancouver flagship store in December 2012. File:The Bay Logo 1965.png, The Bay logo, used from 1965–2013. File:Hudson's Bay Wordmark 2013.svg, Hudson's Bay wordmark, in use since 2013


See also

* HBC Rewards * List of Canadian department stores


References


External links


The Bay
Formerly the website of Hudson's Bay. Now a separate division of HBC. {{Hudson's_Bay_Trading_Company,_L.P. Companies based in Toronto Department stores of Canada Hudson's Bay Company Retail companies established in 1670