Howard Buton Zieff (October 21, 1927 – February 22, 2009) (pronounced Zeef) was an American director,

television commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

director, and

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

photographer.

Early life

Zieff was born to

Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...

parents in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

, Illinois, then moved to Los Angeles, CA. with his family.Mel Heimer. "Zany TV commercials do so sell goods," ''The Titusville Herald'' (Pennsylvania), November 11, 1969, page 5.

Career

He studied art for one year at

Los Angeles City College Los Angeles City College (LACC) is a public community college in East Hollywood, Los Angeles, California. A part of the Los Angeles Community College District, it is located on Vermont Avenue south of Santa Monica Boulevard on the former campu ...

, then dropped out in 1946 to join the

United States Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...

. He learned photography at the Naval Photography School in

Pensacola, Florida Pensacola () is the westernmost city in the Florida Panhandle, and the county seat and only incorporated city of Escambia County, Florida, United States. As of the 2020 United States census, the population was 54,312. Pensacola is the principal c ...

and then, after his discharge, at the

Art Center College of Design Art Center College of Design (stylized as ArtCenter College of Design) is a private art college in Pasadena, California. History ArtCenter College of Design was founded in 1930 in downtown Los Angeles as the Art Center School. In 1935, Fred ...

in Pasadena. He became a commercial photographer in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

in the 1950s, earning a reputation in the 1960s as one of the city's best-known advertising photographers. His campaigns included "You Don't Have To Be Jewish" for Levy's

rye bread Rye bread is a type of bread made with various proportions of flour from rye grain. It can be light or dark in color, depending on the type of flour used and the addition of coloring agents, and is typically denser than bread made from wheat ...

, "Mamma Mia, that's a spicy meatball" for

Alka-Seltzer Alka-Seltzer is an effervescent antacid and pain reliever first marketed by the Dr. Miles Medicine Company of Elkhart, Indiana, United States. Alka-Seltzer contains three active ingredients: aspirin (acetylsalicylic acid) (ASA), sodium bicarbo ...

, and ads for the ''

New York Daily News The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in ...

'',

Polaroid Polaroid may refer to: * Polaroid Corporation, an American company known for its instant film and cameras * Polaroid camera, a brand of instant camera formerly produced by Polaroid Corporation * Polaroid film, instant film, and photographs * Polar ...

, and

Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...

. Bernard Weinraub, "Arts In America; From Ordinary Faces, Extraordinary Ads"
''

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', 21 February 2002. His advertising was known for its humor as well as its high production values; for a

Hertz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that o ...

rental-car ad, he commissioned the construction of a facsimile of West Hollywood's

Sunset Strip The Sunset Strip is the stretch of Sunset Boulevard that passes through the city of West Hollywood, California. It extends from West Hollywood's eastern border with the city of Los Angeles near Marmont Lane to its western border with Beverl ...

, while an ad for

Tetley Tetley is an English beverage manufacturer founded in 1837 in Yorkshire. It is the largest tea company in the United Kingdom and Canada, and the second largest in the United States by volume. Since 2000, Tetley has been a wholly owned subsi ...

tea included locating old

Spitfire The Supermarine Spitfire is a British single-seat fighter aircraft used by the Royal Air Force and other Allied countries before, during, and after World War II. Many variants of the Spitfire were built, from the Mk 1 to the Rolls-Royce Grif ...

planes. In 1969, Zieff sold his company to

Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...

in order to focus on filmmaking. After the release of '' My Girl 2'' in 1994, Zieff retired from directing as he became increasingly debilitated by

Parkinson's disease Parkinson's disease (PD), or simply Parkinson's, is a long-term degenerative disorder of the central nervous system that mainly affects the motor system. The symptoms usually emerge slowly, and as the disease worsens, non-motor symptoms beco ...

Death

Zieff died aged 81 at

Cedars-Sinai Medical Center Cedars-Sinai Medical Center is a nonprofit, tertiary, 886-bed teaching hospital and multi-specialty academic health science center located in Los Angeles, California. Part of the Cedars-Sinai Health System, the hospital employs a staff of over ...

in Los Angeles at 8:10am on Sunday, February 22, 2009, with his wife (retired motion picture literary agent) Ronda Gomez-Quinones at his side. ''Private Benjamin'' star

Goldie Hawn Goldie Jeanne Hawn (born November 21, 1945) is an American actress, dancer, producer, and singer. She rose to fame on the NBC sketch comedy program ''Rowan & Martin's Laugh-In'' (1968–1970), before going on to receive the Academy Award and Go ...

was among those to pay tribute to him, saying he had a "special talent for directing comedies, always a rare gift. What I remember and cherish most was his humour and love of laughter." He is interred at

Mount Sinai Memorial Park Cemetery Mount Sinai Memorial Park Cemetery is the largest Jewish cemetery organization in California. History Mount Sinai Memorial Parks and Mortuaries, owned by Sinai Temple of Los Angeles, refers to two Jewish cemeteries in the Los Angeles metropol ...

in the

Hollywood Hills The Hollywood Hills are a residential neighborhood in the central region of Los Angeles, California. Geography The Hollywood Hills straddle the Cahuenga Pass within the Santa Monica Mountains. The neighborhood touches Studio City, Un ...

of Los Angeles.

Filmography

References

External links

*
The Times: Howard Zieff: American director who was known as the king of comedy

Howard Zieff
at

Find a Grave Find a Grave is a website that allows the public to search and add to an online database of cemetery records. It is owned by Ancestry.com. Its stated mission is "to help people from all over the world work together to find, record and present fi ...

{{DEFAULTSORT:Zieff, Howard 1927 births 2009 deaths 20th-century American photographers Television commercial directors Neurological disease deaths in California Deaths from Parkinson's disease Los Angeles City College alumni 20th-century American Jews Film directors from Los Angeles 21st-century American Jews Burials at Mount Sinai Memorial Park Cemetery