Howard Roffman (born April 18, 1953) is an American lawyer and marketing executive, best known for his work on the '' Star Wars'' franchise as the head of Licensing at Lucasfilm. He is also a photographer, known for a series of books of gay-positive images published by Bruno Gmünder."Howard Roffman" in ''Goodreads.com''
(Roffman's biography and list of authored books) In 2013 he decided to take a break from photography and focus on other priorities.''After more than 20 years of taking pictures and publishing books, I have decided to take a break from photography'' [...
/nowiki> ''It’s time for me to focus on other priorities for the time being''. Howard, New Years Day, 2013] (Howardroffman.com, official personal website)

Career

Roffman has stated of himself, that he is a "white, Jewish man who grew up in a decidedly white middle-class section of Philadelphia". He attended the

University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...

and in 1977 obtained a J.D. degree from the

University of Florida College of Law The University of Florida Fredric G. Levin College of Law (UF Law) is the law school of the University of Florida located in Gainesville, Florida. Founded in 1909, it is the oldest operating public law school in Florida, and second oldest overall ...

. He served as a law clerk on

United States Court of Appeals for the Fifth Circuit The United States Court of Appeals for the Fifth Circuit (in case citations, 5th Cir.) is a federal court with appellate jurisdiction over the district courts in the following federal judicial districts: * Eastern District of Louisiana * M ...

and afterwards, at the

Washington D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...

law firm of Morgan, Lewis & Bockius. In 1980 Roffman joined the movie production company Lucasfilm to do legal counseling and afterwards, was promoted to general counsel. Roffman then became Lucasfilm's Vice President of Licensing in 1986. In 1991, he convinced Lucas to publish the first in a series of ''Star Wars''-spin-off novels. The book, '' Heir to the Empire'' by noted science fiction author

Timothy Zahn Timothy Zahn (born September 1, 1951) is an American writer of science fiction and fantasy. He is known best for his prolific collection of ''Star Wars'' books, chiefly the ''Thrawn'' series, and has published several other series of sci-fi and f ...

stayed on ''The New York Times'' Best Seller list for nineteen weeks, paving the way for a highly successful re-launch of the franchise. In 1999, Roffman was appointed President of Lucas Licensing, a subsidiary of Lucasfilm, which owns the licensing rights to the '' Star Wars'' and '' Indiana Jones'' film series. Among the many initiatives launched by Roffman during his tenure as President of the division was the highly successful '' Star Wars: In Concert'', a global arena tour that involved a full symphony orchestra and high definition video. Roffman served as Executive Producer. In early 2012, Roffman transitioned to the role of Senior Advisor, passing the baton to Paul Southern, who had worked for Roffman for 15 years. Later that year he was asked to return full-time to help manage the ''Star Wars'' franchise. Roffman has made several public appearances in connection with his work on ''Star Wars'', including a speech at

TEDx TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Sau ...

in 2010.

Recognition

In 1997, Roffman was chosen Entertainment Marketer of the Year by ''

Brandweek ''Brandweek'' is a three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011. Profile Brandweek is a part of Adweek, coverin ...

'' magazine; two years later he received the same recognition from the

Entertainment and Promotional Marketing Association Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousand ...

. In 2012, Roffman was inducted into the Licensing Hall of Fame of the

International Licensing Industry Merchandisers' Association International is an adjective (also used as a noun) meaning "between nations". International may also refer to: Music Albums * ''International'' (Kevin Michael album), 2011 * ''International'' (New Order album), 2002 * ''International'' (The T ...

. According to '' Fortune'', as of Disney's 2012 acquisition of Lucasfilm, total licensed retail sales, including

action figure An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually mark ...

s and

video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...

s, is over $25 billion; ''Star Wars'' has been the top toy brand for boys for six of the last seven years. ''Star Wars'' licensing, under the leadership of Roffman, has been widely credited with redefining the licensed merchandise business and is regarded as a key element in the long-term success of the ''Star Wars'' brand. According to Fortune magazine, " George Lucas and his long-time licensing chief Howard Roffman more or less invented the playbook that major media companies, Disney chief among them, now depend on."

Film work

Roffman serves as Executive Vice President of the Board of Directors of the San Francisco Film Society. In addition, he has helped to fund several critically acclaimed documentary films, including ''We Were Here: The AIDS Years in San Francisco'', released in 2011, and ''Chasing Ice'', released in 2012.

Photography

As a photographer, Roffman is represented by Wessel + O'Connor Fine Art, a gallery specializing in fine vintage and contemporary photography. His published books of photography include the following: * 1995: ''The Edge of Desire'', * 1996: ''Three'', * 1997: ''Tales'', * 1998: ''Pictures of Fred'', * 2000: ''Jagged Youth'', * 2001: ''Johan Paulik'', * 2002: ''Pictures of Kris'', * 2002: ''Friends & Lovers'', * 2003: ''The Perfect Boy'', * 2004: ''Peter & Petr'', * 2005: ''Loving Brian'', * 2006: ''The Boys of Bel Ami'', * 2007: ''Texas Twins'', * 2008: ''Christopher and the Boys'', * 2009: ''Private Moments - Bel Ami'', * 2010: ''The Blush of Youth'', * 2011: ''Paradise Found'', * 2012: ''For the Love of Bali'',

Historical writings

In 1975, at the age of 22, Roffman published a nonfiction book entitled ''Presumed Guilty: Lee Harvey Oswald in the Assassination of President Kennedy'', the culmination of years of research that began when he was in high school. His second book, ''Understanding the Cold War: A Study of the Cold War in the Interwar Period'', followed shortly thereafter in 1976.

Personal life

Roffman lives in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

References

{{DEFAULTSORT:Roffman, Howard Lucasfilm people American lawyers 20th-century American Jews LGBT photographers from the United States American photographers 1953 births Living people Fredric G. Levin College of Law alumni 21st-century American Jews