''How to Read Donald Duck'' ( es, Para leer al Pato Donald) is a 1971 book-length essay by

Ariel Dorfman Vladimiro Ariel Dorfman (born May 6, 1942) is an Argentine-Chilean-American novelist, playwright, essayist, academic, and human rights activist. A citizen of the United States since 2004, he has been a professor of literature and Latin American ...

and Armand Mattelart that critiques Disney comics from a Marxist point of view as capitalist propaganda for American

corporate A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...

and

cultural imperialism Cultural imperialism (sometimes referred to as cultural colonialism) comprises the cultural dimensions of imperialism. The word "imperialism" often describes practices in which a social entity engages culture (including language, traditions, ...

. It was first published in

Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...

in 1971, became a bestseller throughout

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...

Jason Jolley
Ariel Dorfman (1942–)
''The Literary Encyclopedia'' (2009) and is still considered a seminal work in cultural studies. It was reissued in August 2018 to a general audience in the United States, with a new introduction by Dorfman, by OR Books.

Summary

The book's thesis is that Disney comics are not only a reflection of the prevailing ideology at the time (

capitalism Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, priva ...

), but that they are also aware of this, and are active agents in spreading the ideology. To do so, Disney comics use images of the everyday world: : This closeness to everyday life is so only in appearance, because the world shown in the comics, according to the thesis, is based on ideological concepts, resulting in a set of ''natural rules'' that lead to the acceptance of particular ideas about capital, the

developed countries A developed country (or industrialized country, high-income country, more economically developed country (MEDC), advanced country) is a sovereign state that has a high quality of life, developed economy and advanced technological infrastruct ...

' relationship with the

Third World The term "Third World" arose during the Cold War to define countries that remained non-aligned with either NATO or the Warsaw Pact. The United States, Canada, Japan, South Korea, Western European nations and their allies represented the " First ...

gender role A gender role, also known as a sex role, is a social role encompassing a range of behaviors and attitudes that are generally considered acceptable, appropriate, or desirable for a person based on that person's sex. Gender roles are usually cent ...

s, etc. As an example, the book considers the lack of descendants of the characters. Everybody has an uncle or nephew, everybody is a cousin of someone, but nobody has fathers or sons. This non-parental reality creates horizontal levels in society, where there is no hierarchic order, except the one given by the amount of money and wealth possessed by each, and where there is almost no solidarity among those of the same level, creating a situation where the only thing left is crude competition. Another issue analyzed is the absolute necessity to have a stroke of luck for social mobility (regardless of the effort or intelligence involved), the lack of ability of the native tribes to manage their wealth, and others.

Publication history

''How to Read Donald Duck'' was written and published during the brief flowering of democratic socialism under the government of

Salvador Allende Salvador Guillermo Allende Gossens (, , ; 26 June 1908 – 11 September 1973) was a Chilean physician and socialist politician who served as the 28th president of Chile from 3 November 1970 until his death on 11 September 1973. He was the fir ...

and his Popular Unity coalition and is closely identified with the revolutionary politics of its era.Tomlinson (1991), p. 41–45 In 1973, a coup d'état, secretly supported by the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

, brought in power the military dictatorship of

Augusto Pinochet Augusto José Ramón Pinochet Ugarte (, , , ; 25 November 1915 – 10 December 2006) was a Chilean general who ruled Chile from 1973 to 1990, first as the leader of the Military Junta of Chile from 1973 to 1981, being declared President of ...

. During Pinochet's regime, ''How to Read Donald Duck'' was banned and subject to

book burning Book burning is the deliberate destruction by fire of books or other written materials, usually carried out in a public context. The burning of books represents an element of censorship and usually proceeds from a cultural, religious, or politi ...

; its authors were forced into exile. Outside Chile, ''HtRDD'' became the most widely printed political text in Latin America for some time. It was translated into

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

, French, German,

Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Portu ...

Dutch Dutch commonly refers to: * Something of, from, or related to the Netherlands * Dutch people () * Dutch language () Dutch may also refer to: Places * Dutch, West Virginia, a community in the United States * Pennsylvania Dutch Country People E ...

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

Greek Greek may refer to: Greece Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group. *Greek language, a branch of the Indo-European language family. **Proto-Greek language, the assumed last common ancestor ...

, Turkish,

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...

Danish Danish may refer to: * Something of, from, or related to the country of Denmark People * A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark * Culture of Denmark * Danish people or Danes, people with a Danish a ...

Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...

, and

Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...

McClennen (2010), p. 245-279 and sold some 700.000 copies overall; by 1993, it had been reprinted 32 times by the publisher Siglo Veintiuno Editores.Mendoza, Montaner, Llosa (2000), p. 199–201 A hardcover edition with a new introduction by Dorfman was published by OR Books in the United States in October 2018.

Reception

Thomas Andrae, who has written about Carl Barks, has criticized the thesis of Dorfman and Mattelart. Andrae writes that it is not true that Disney controlled the work of every cartoonist, and that cartoonists had almost completely free hands unlike those who worked in animation. According to Andrae, Carl Barks did not even know that his cartoons were read outside the United States in the 1950s. Lastly, he writes that Barks' cartoons include

social criticism Social criticism is a form of academic or journalistic criticism focusing on social issues in contemporary society, in particular with respect to perceived injustices and power relations in general. Social criticism of the Enlightenment The or ...

and even anti-capitalist and

anti-imperialist Anti-imperialism in political science and international relations is a term used in a variety of contexts, usually by nationalist movements who want to secede from a larger polity (usually in the form of an empire, but also in a multi-ethnic so ...

references. David Kunzle, who translated the book into English, spoke to Carl Barks for his introduction and came to a similar conclusion. He believes Barks projected his own experience as an underpaid cartoonist onto Donald Duck, and views some of his stories as

satire Satire is a genre of the visual, literary, and performing arts, usually in the form of fiction and less frequently non-fiction, in which vices, follies, abuses, and shortcomings are held up to ridicule, often with the intent of shaming ...

s "in which the imperialist Duckburgers come off looking as foolish as—and far meaner than—the innocent

natives".

References

Sources

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Summary

Publication history

Reception

References

Sources

Further reading