HotelF1 (stylised hotelF1; formerly Formule 1) is a French economy hotel brand owned by

Accor Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. Accor ope ...

. Created by Accor in 1984 in France under the name Formule 1, it was renamed HotelF1 in 2007 and later revamped as a road trip-themed hotel brand. HotelF1 manages 172 hotels in France (2018).

History

1984: Formule 1

After the successful launch of the

ibis The ibises () (collective plural ibis; classical plurals ibides and ibes) are a group of long-legged wading birds in the family Threskiornithidae, that inhabit wetlands, forests and plains. "Ibis" derives from the Latin and Ancient Greek word ...

brand positioned a notch below the midscale

Novotel Novotel is a French midscale hotel brand owned by Accor. Created in 1967 in France, the company grew into what became the Accor group in 1983, and Novotel remained a pillar brand of Accor's multi-brand strategy. Novotel manages 559 hotels in 6 ...

, the group

reiterated its strategy in 1984 with the creation of Formule 1, an economy hotel brand positioned a notch under ibis and that was opened its first location in 1985. The Formule 1 hotels were low-key lodging with the essential collective commodities and no on-site restaurant. The construction process of Formule 1 hotels was completely industrialized and standardized, allowing Accor to open one location every week. In the early 1990s, the engineering techniques of Formule 1 inspired the group Accor to launch another economy brand, Etap Hôtel (now ibis ''budget''). In the late 1990s, the construction techniques of Formule 1 were also adopted by Accor's other economy brand, ibis. In 1997, Formule 1 occupied 39% of the super-economy hotel market in France. From 1985 to 2005, 100 million customers stayed in Formule 1 hotels.

2007: HotelF1

In 2007, Formule 1 was rebranded as HotelF1. In September 2009, Accor announced the sale of 158 HotelF1 hotels in a €272-million sale and management-back deal. In 2012, following a new hotel star-rating system in France, HotelF1 became a one-star hotel brand. In 2017, Accor announced a new branding strategy and refurbishment program for HotelF1. Shared rooms with a per-bed pricing were introduced. The lobby became an open social space, with a wall to share local tips and a terminal screen with +100 arcade games. The brand signature became ''On the road''.

Description

HotelF1 is an economy hotel brand. It is designed with a road trip theme and owned by Accor. HotelF1 manages 172 hotels in France (2018).

Development

References

External links

Official website
{{hotel chains Accor Hotels established in 1984