Holiday Inn Express
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Holiday Inn Express is a mid-priced
hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...
chain within the
InterContinental Hotels Group InterContinental Hotels Group (IHG), marketed as IHG Hotels & Resorts, is a British multinational hospitality company headquartered in Denham, Buckinghamshire, England. It is listed on the London Stock Exchange and is a constituent of the F ...
family of brands. Originally founded as an "express" hotel, their focus is on offering limited services at a reasonable price. Standard amenities lean toward the convenient and practical which cater to business travelers and short-term stays. As of September 2019, there are 2,826 Holiday Inn Express hotels featuring over 292,000 rooms worldwide. The Holiday Inn Express concept was intended to target the "upper economy" market segment, offering limited service, low-price lodging. In Europe, the hotels were known as Express by Holiday Inn, but this variation was phased out during the Holiday Inn Global Brand Relaunch which was announced in 2006.


History

Holiday Inn Express was founded in 1990 under the ownership of Bass. Plans at the time called for 250 locations to be open by 1995. In 1996, the brand's first European location opened in Scotland.


Marketing

Starting in 1998, Holiday Inn Express started an ad campaign that featured ordinary people achieving superior feats, such as averting a nuclear disaster or performing like rock stars. When questioned on whether or not they are professionals, they would attribute their skills to their stay there with the reply: "No, but I did stay at a Holiday Inn Express last night!" The commercials originally ended with the tag line "It won't make you smarter. But you'll feel smarter." which was changed to "Stay smart, Stay at Holiday Inn Express." in 2000. The ads were created by Fallon Minneapolis, a unit of the French Publicis Group. These ads have received positive reviews, and have been so successful they have crossed over into popular culture, having been featured in late night comedian jokes and political cartoons. The ad campaign continued to air until 2009. It was revived in 2014 with new ads featuring comedian
Jim Gaffigan James Christopher Gaffigan (born July 7, 1966) is an American stand-up comedian, actor, writer, and producer. His material often addresses fatherhood, laziness, food, religion, and general observations. He is regarded as a "clean" comic, using l ...
. In 2015, ads featuring comedian Rob Riggle were produced.


Properties

Typical Holiday Inn Express hotels are built from corporate architectural prototypes, and tend to consist of 60–80 rooms, with a mix of suites and standard rooms in North American properties. Because the chain has been undergoing tremendous growth, the majority of Holiday Inn Express hotels are brand new or newly
renovate Renovation (also called remodeling) is the process of improving broken, damaged, or outdated structures. Renovations are typically done on either commercial or residential buildings. Additionally, renovation can refer to making something new, ...
d. The original Holiday Inn Express properties were no-frills hotels with rooms comparable in quality to those of an upscale hotel, but there would be no room service, swimming pool, restaurant, bar, health club, meeting facilities or other on-site amenities, offering only continental breakfast and an exercise room. However newer Holiday Inn Express do feature most amenities from the higher-end Holiday Inn brand, such as a restaurant and bar, conference rooms, and even a full fitness center with a swimming pool. A major differentiation is location, with Express properties typically found in suburbs and besides freeways, while the upmarket Holiday Inn has been placed in urban areas (including downtown) and often near tourist attractions. Some Holiday Inn Express Properties, like Holiday Inn Express Banjara Hills, Hyderabad, Located in India, offer 24 hours room service as well. File:Holiday Inn Belmont California.JPG, Holiday Inn Express,
Belmont, California Belmont is a city in San Mateo County in the U.S. state of California. It is in the San Francisco Bay Area, on the San Francisco Peninsula about halfway between San Francisco and San Jose. Known for its wooded hills, views of the San Franci ...
File:Holiday Inn Express, North End Road, Fulham, London 01.jpg, Holiday Inn Express,
North End Road, Fulham North End Road is a street in West Kensington and Fulham, in the London Borough of Hammersmith and Fulham. It starts at Hammersmith Road (the A315), close to the Olympia exhibition centre, and runs south to Fulham Road Fulham Road is a st ...
, London File:HolidayInnExpressSuitesTorontoMarkham2.jpg, Holiday Inn Express in
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
File:Holiday Inn Express Roslyn-Manhasset Area, Flower Hill, Long Island, New York July 28, 2022 A.jpg, alt=Holiday Inn Express in Flower Hill, New York, Holiday Inn Express,
Flower Hill, New York Flower Hill is a village in Nassau County, on the North Shore of Long Island, in New York, United States. The eastern half is considered part of the Greater Roslyn area, which is anchored by the Incorporated Village of Roslyn. Western and northe ...
File:HolidayInnSpokane.jpg, Holiday Inn Express in
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References


External links

* {{InterContinental Hotels Group American companies established in 1991 Companies based in Atlanta Companies based in Memphis, Tennessee Express Hotels established in 1991 InterContinental Hotels Group brands