Hitsville U.S.A.
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"Hitsville U.S.A." is the nickname given to Motown's first headquarters and recording studio. The house (formerly a photographers' studio) is located at 2648 West Grand Boulevard in
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,
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, near the New Center area. The house was purchased by Motown founder
Berry Gordy Berry Gordy III (born November 28, 1929), known professionally as Berry Gordy Jr., is a retired American record executive, record producer, songwriter, film producer and television producer. He is best known as the founder of the Motown record l ...
in 1959. After purchasing the house, Gordy converted it for use as the record label's administrative building and recording studio. Following mainstream success in the mid 1960s through mid 1970s, Gordy moved the label to
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and established the Hitsville West studio there, as a part of his focus on television and film production as well as music production. Today, the “Hitsville U.S.A” property operates as the Motown Museum, which is dedicated to the legacy of the record label, its artists, and its music. The museum occupies the original house and an adjacent former residence.


West Grand Boulevard

In 1959, Gordy formed his first label, Tamla Records, and purchased the property that would become Motown's Hitsville U.S.A. studio. The photography studio located in the back of the property was modified into a small recording studio, which was open 22 hours a day (closing from 8 a.m. to 10 a.m. for maintenance), and the Gordys moved into the second-floor living quarters. Within seven years, Motown would occupy seven additional neighboring houses: * Hitsville U.S.A., 1959: (ground floor) administrative office, tape library, control room, Studio A; (upper floor) Gordy living quarters (1959–1962), artists and repertoire (1962–1972) * Jobete Publishing office, 1961: sales, billing, collections, shipping, and public relations * Berry Gordy Jr. Enterprises, 1962: offices for Berry Gordy, Jr. and his sister Esther Gordy Edwards * Finance department, 1965: royalties and payroll * Artist personal development, 1966:
Harvey Fuqua Harvey Fuqua (July 27, 1929 – July 6, 2010) was an American rhythm and blues singer, songwriter, record producer, and record label executive. Fuqua founded the seminal R&B/doo-wop group the Moonglows in the 1950s. He is notable as one of th ...
(head of artist development and producer of stage performances), Maxine Powell (instructor in grooming, poise, and social graces for Motown artists), Maurice King (vocal coach, musical director and arranger),
Cholly Atkins Charles "Cholly" Atkins (born Charles Sylvan Atkinson; September 13, 1913 – April 19, 2003) was an American dancer and vaudeville performer, who later became noted as the house choreographer for the various artists on the Motown label. Biogr ...
(house choreography), and rehearsal studios * Two houses for administrative offices, 1966: sales and marketing, traveling and traffic, and mixing and mastering * ITMI (International Talent Management Inc.) office, 1966: management By the end of 1966, Motown had hired over 450 employees and had a gross income of $20 million.


Expansion and relocation

In 1967, Berry Gordy purchased what is now known as the Motown mansion, in Detroit's Boston-Edison Historic District, as his home, leaving his previous home to his sister Anna and her then-husband, Marvin Gaye (photos for the cover of his album '' What's Going On'' were taken there). In 1968, Gordy purchased the Donovan building, on the corner of
Woodward Avenue A woodward is a warden of a wood. Woodward may also refer to: Places ;United States * Woodward, Iowa * Woodward, Oklahoma * Woodward, Pennsylvania, a census-designated place * Woodward Avenue, a street in Tallahassee, Florida, which bisects th ...
and
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, and moved Motown's Detroit offices there (the Donovan building was demolished in January 2006 to provide parking spaces for
Super Bowl XL Super Bowl XL was an American football game between the National Football Conference (NFC) champion Seattle Seahawks and the American Football Conference (AFC) champion Pittsburgh Steelers to decide the National Football League (NFL) champion f ...
). In the same year Gordy purchased
Golden World Records Golden World Records was a record label owned by Eddie Wingate and Joanne Bratton (née Jackson, former wife of boxing champion Johnny Bratton). The recording studio was located in Detroit, Michigan, United States. The studio's national hits inclu ...
, and its recording studio became Motown's Studio B. In 1972, Gordy relocated the Motown Records headquarters to Los Angeles. The original Hitsville studios, which had produced a long string of worldwide hits, is now the Motown Museum. The following year, he reorganized the company into Motown Industries, an entertainment conglomerate that would include record, movie, television and publishing divisions. Many Motown fans believed the company's heart and soul were lost following the move and that its
golden age The term Golden Age comes from Greek mythology, particularly the '' Works and Days'' of Hesiod, and is part of the description of temporal decline of the state of peoples through five Ages, Gold being the first and the one during which the G ...
of creativity ended after its 13 years in Detroit. Esther Gordy Edwards refused to move to California and was put in charge of what was left of Motown's Detroit office in the Hitsville building.


Motown Museum

Edwards received several requests for the Hitsville building to receive visitors. She and her secretary put up posters and gold records. She also carefully preserved Studio A. Since 1985, the Hitsville U.S.A. building has been the site of the Motown Museum, dedicated to the legacy of the record label, its artists, and its music. On October 23, 1988,
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
donated a black fedora and studded white right-hand glove, along with $125,000, the net proceeds of the first show of his
Bad World Tour Bad was the first solo concert tour by American singer Michael Jackson, launched in support of his seventh studio album '' Bad'' (1987). Sponsored by Pepsi and spanning 16 months, the tour included 123 concerts for over 4.4 million fans across ...
on October 24 in
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, to the Motown Museum. Edwards's granddaughter Robin Terry maintains involvement as both board chair and CEO. Three of the original homes are used by the Motown Museum. Hitsville U.S.A. and the Jobete office are connected for the exhibit, which contains costumes, photos, and records from Motown's success era. Also featured are Motown's Studio A and Berry Gordy's upstairs apartment, decorated to appear as they did during the 1960s. The finance department is currently an administrative office. West Grand Boulevard is named "Berry Gordy, Jr. Boulevard" in the area where the Motown Historical Museum is located. The museum is one of Detroit's most popular
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destinations. In October 2016, the museum announced a $50-million-dollar expansion plan in order to create space for interactive exhibits and recording studios. Since the announcement, the museum has received donations from organizations like
The Kresge Foundation The Kresge Foundation is a philanthropic private foundation headquartered in Troy, Michigan, United States. The foundation works to expand opportunities in America's cities through grantmaking and investing in arts and culture, education, envir ...
, the AARP, and the W.K. Kellogg Foundation to help with both the expansion as well as community programming.


Motown's Steinway grand piano

The Motown piano is an 1877 Steinway & Sons Model D grand piano, used by many musicians, including the
Funk Brothers The Funk Brothers were a group of Detroit-based session musicians who performed the backing to most Motown recordings from 1959 until the company moved to Los Angeles in 1972. Its members are considered among the most successful groups of stud ...
studio band, at the Hitsville U.S.A. Studio B from 1967 to 1972. On July 24, 2011,
Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained worldwide fame with the Beatles, for whom he played bass guitar and shared primary songwriting and lead vocal duties with John Lennon. One ...
was in Detroit for a performance at Comerica Park, as part of his On the Run Tour, and visited the Motown Museum for a private guided tour. While touring Studio A, he asked to play the Motown piano, only to find that it was not in playing condition. It was restored in 2012, with the support of McCartney, and was played by McCartney and
Berry Gordy Berry Gordy III (born November 28, 1929), known professionally as Berry Gordy Jr., is a retired American record executive, record producer, songwriter, film producer and television producer. He is best known as the founder of the Motown record l ...
during a charity event in September 2012. The piano was inherited by Motown after it bought
Golden World Records Golden World Records was a record label owned by Eddie Wingate and Joanne Bratton (née Jackson, former wife of boxing champion Johnny Bratton). The recording studio was located in Detroit, Michigan, United States. The studio's national hits inclu ...
in 1967. The Golden World studio then became Hitsville U.S.A. Studio B. The piano is on display in Studio A at the Motown Museum.


''Hitsville USA: The Motown Singles Collection''

In 1992, Motown released two four-CD boxed sets compiling 104 singles released during its "Detroit era", entitled '' Hitsville USA: The Motown Singles Collection 1959–1971'' and 76 singles from its "Los Angeles era", '' Hitsville USA: The Motown Singles Collection Volume Two 1972–1992''.


See also

*
List of music museums This worldwide list of music museums encompasses past and present museums that focus on musicians, musical instruments or other musical subjects. Argentina * – Mina Clavero * Academia Nacional del Tango de la República Argentina – Buenos ...
*
Berry Gordy Berry Gordy III (born November 28, 1929), known professionally as Berry Gordy Jr., is a retired American record executive, record producer, songwriter, film producer and television producer. He is best known as the founder of the Motown record l ...
* Esther Gordy Edwards * Motown * Music of Detroit *
The Funk Brothers The Funk Brothers were a group of Detroit-based session musicians who performed the backing to most Motown recordings from 1959 until the company moved to Los Angeles in 1972. Its members are considered among the most successful groups of stud ...


References


External links

*
Motown Museum Expansion
* {{authority control Audio engineering African-American cultural history Culture of Detroit Motown Recording studios in the United States Museums in Detroit Music museums in the United States History museums in Michigan 1959 establishments in Michigan