Harley-Davidson Museum
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The Harley-Davidson Museum is an American museum located in
Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee ...
,
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
celebrating the more than 100-year history of
Harley-Davidson Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depressi ...
motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...
s. The three-building complex on along the Menomonee River bank contains more than 450 Harley-Davidson motorcycles and hundreds of thousands of artifacts from the
Harley-Davidson Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depressi ...
Motor Company's 118-year history.


History

The museum opened to the public on , on a site in the Menomonee Valley. The museum was built in an historically industrial area of Milwaukee. Prior to Harley-Davidson's purchase of the land from the city, the site was formerly used by the Milwaukee Department of Public Works, Lakeshore Sand Company, and
Morton Salt Morton Salt is an American food company producing salt for food, water conditioning, industrial, agricultural, and road/highway use. Based in Chicago, the business is North America's leading producer and marketer of salt. It is a subsidiary of h ...
. A layer of imported soil was added to combat the contaminated soil. New vegetation was planted to restore the landscape to its
riparian A riparian zone or riparian area is the interface between land and a river or stream. Riparian is also the proper nomenclature for one of the terrestrial biomes of the Earth. Plant habitats and communities along the river margins and banks a ...
state. In late February 2006, designs for the museum were unveiled. The designs were created by James Biber, a partner at Pentagram, his team, and Michael Zweck-Bonner, an associate at Pentagram. Abbott Miller, a partner at Pentagram, designed the museum's permanent exhibitions. The firm designed the museum over a period of eight years. On , Harley-Davidson began the construction of the (equivalent to in ) complex with a groundbreaking ceremony that included legendary Harley-Davidson dirt track motorcycle racer,
Scott Parker Scott Matthew Parker (born 13 October 1980) is an English professional football manager and former player who played as a midfielder. He is currently the head coach of Club Brugge in Belgium. Parker began his career at Charlton Athletic, and ...
, breaking ground by doing a burnout with a Harley-Davidson XL883R Sportster, instead of with the traditional golden shovel. The site includes parking spaces for 1,000 motorcycles and 500 cars. The museum's façade also features a -tall, steel Harley-Davidson sign.


Exhibits

The museum's galleries permanent exhibitions, spread throughout two floors, in addition to temporary exhibits and the motor company's archives. The complex also includes a restaurant, café, retail shop, and special event spaces. Also on display are historic Harley-Davidson items that tell the company's story and history, such as photographs, posters, advertisements, clothes, trophies, video footage of vintage and contemporary motorcycling, and interactive exhibits, including 10 motorcycles that visitors can sit on.


The Motorcycle Gallery

On the museum's upper level, a procession of motorcycles is displayed down the center of the main hall, running the length of the building, with galleries on either side.


The Harley-Davidson Journey

Along the east side of the upstairs galleries, a series of interconnected galleries exhibit the Harley-Davidson's chronological history. The galleries relate the company's history from its origins in a wooden shack to its current status as the top U.S. motorcycle manufacturer, producing more than 330,000 bikes each year. The centerpiece of the gallery is "Serial Number One", the oldest known Harley-Davidson in existence, which is encased in glass. The glass enclosure sits within a floor-embedded, illuminated outline of the backyard shed the motor company was founded in.


The Engine Room

The museum's second floor galleries begin with the Engine Room. A Knucklehead engine is displayed disassembled into several pieces. The Engine Room also features several interactive touch screen elements that show how Harley motors, including Panhead and Shovelhead motors work.


Clubs and Competition

The Clubs and Competition gallery includes displays and information about Harley-Davidson's racing history. The gallery includes a section of a replica wooden board track, suspended in the air at a 45-degree incline. The wooden track features vintage video footage of actual board track races, and attached 1920s-era Harley-Davidson racing motorcycles; the bikes that raced on board tracks at . Fatalities were common, which led to the banning of wooden board tracks for motorcycle racing.


Tank Gallery

The museum's upper floor exhibits also include the Gas Tank Gallery, formerly part of the Harley-Davidson 100th Anniversary Open Road Tour. The exhibit displays 100 of Harley-Davidson's most memorable tank graphics, spanning 70 years, selected by the company's styling department and reproduced on "Fat Bob" tanks.


Custom Culture

The Custom Culture gallery covers Harley-Davidson's impact on American and global culture. The centerpiece of the Custom Culture Gallery is "King Kong", a -long, two-engine Harley-Davidson motorcycle customized by Felix Predko. The exhibit also features exact replicas of the customized Harley-Davidson bikes ridden by Peter Fonda and Dennis Hopper in the 1969 American movie, "
Easy Rider ''Easy Rider'' is a 1969 American independent drug culture road drama film written by Peter Fonda, Dennis Hopper, and Terry Southern, produced by Fonda, and directed by Hopper. Fonda and Hopper play two bikers who travel through the American So ...
", including Fonda's " Captain America" chopper and Hopper's "Billy Bike". Two of each of the two choppers were created, and one "Captain America" was destroyed in the film's production.


Corporate Archives & Collections

The Harley-Davidson Motor Company's corporate archives are also housed on the museum's grounds. The archives supplied more than 85% of the items on display in the museum. Since 1915, the company's founders decided to pull one bike from the production line to be preserved in an archive. One motorcycle on display was recovered on a beach in
British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...
after being swept out to sea more than away in a
tsunami A tsunami ( ; from ja, 津波, lit=harbour wave, ) is a series of waves in a water body caused by the displacement of a large volume of water, generally in an ocean or a large lake. Earthquakes, volcanic eruptions and other underwater exp ...
that hit Japan in 2011.


See also

* '' The Hill Climber'' outdoor sculpture


References


External links

* {{authority control 2008 establishments in Wisconsin Buildings and structures in Milwaukee
Museum A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make thes ...
Industry museums in Wisconsin Motorcycle museums in the United States Museums established in 2008 Museums in Milwaukee Transportation museums in Wisconsin