Hanes (founded in 1900) and Hanes Her Way (founded in 1985) is a brand of

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

History

Hanes was founded in 1900 by John Wesley Hanes (one of Winston-Salem's wealthiest and most influential business men) at Winston, North Carolina under the name Shamrock Knitting Mills. He died of heart trouble in 1903. In 1911, Shamrock Knitting Mills built a new plant at 3rd and Marshall Streets; it was sold in 1926 and occupied by a Cadillac dealership after a larger plant was built on West 14th Street. Known as Shamrock Mills, the original building was listed on the

National Register of Historic Places The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic ...

in 1978. Shamrock Knitting Mills was named Hanes Hosiery Mills Company in 1914. John Wesley Hanes' brother Pleasant H. Hanes founded the P.H. Hanes Knitting Company in 1901. The brothers previously operated a tobacco manufacturing business, that they sold to R. J. Reynolds Tobacco Company in 1900. The P.H. Hanes Knitting Company merged with Hanes Hosiery in 1965. The P.H. Hanes Knitting Company complex was listed on the National Register of Historic Places in 2005. In 1965 the Hanes Corporation was formed from the consolidation of two Hanes companies: P. H. Hanes Knitting Company and Hanes Hosiery Mills Company In 1979, the corporation became part of Consolidated Foods (later renamed Sara Lee). In September 2006, Sara Lee Corporation spun off its branded clothing Americas and Asia business as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of clothing essentials. The company's portfolio of brands include Hanes (its largest brand),

Champion A champion (from the late Latin ''campio'') is the victor in a challenge, contest or competition. There can be a territorial pyramid of championships, e.g. local, regional / provincial, state, national, continental and world championships, a ...

(its second largest brand), Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. In 2016, HanesBrands acquired Pacific Brands for US$800 million, adding the Bonds and Berlei brands to its portfolio, as well as the Sheridan luxury linen brand. In February 2018 the Hanes Australasia division also acquired the Bras N Things brand for an estimated AU$500 Million. During the coronavirus pandemic in United States, Hanes is retrofitting its factory to manufacture N95 masks for healthcare workers.

Products

The Hanes brand is used by the company for marketing a variety of clothing: * Innerwear ** Women's

underwear Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

, such as

bras A broadband remote access server (BRAS, B-RAS or BBRAS) routes traffic to and from broadband remote access devices such as digital subscriber line access multiplexers (DSLAM) on an Internet service provider's (ISP) network. BRAS can also be refe ...

panties Panties (in American English; also called pants, undies, or knickers in British English) are a form of women's underwear. Panties can be form-fitting or loose. Typical components include an elastic waistband, a crotch panel to cover the genit ...

and bodywear ** Men's underwear and undershirts ** Kids’ underwear and undershirts ** Socks **

Hosiery Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as ...

* Outerwear ** Activewear, such as performance

T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...

s and shorts ** Casualwear, such as T-shirts, fleece and sport shirts

Advertising

During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early 1990s, the slogan was turned around as "The lady prefers Hanes". From 1992 to 1999, the brand's main slogan was "Just wait'll we get our Hanes on you." The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, ,

Matthew Perry Matthew Langford Perry (born August 19, 1969) is an American-Canadian actor. He is best known for his role as Chandler Bing on the NBC television sitcom ''Friends'' (1994–2004). As well as starring in the short-lived television series '' St ...

and

Marisa Tomei Marisa Tomei ( , ; born December 4, 1964) is an American actress. She came to prominence as a cast member on '' The Cosby Show'' spin-off '' A Different World'' in 1987. After having minor roles in a few films, she came to international attentio ...

, as "Look who we've got our Hanes on now." In 1996, Hanes was a major sponsor of the Atlanta Olympics. They produced a unique series of only 500 Beefy T-shirts; the first shirt was auctioned for $32,500, the highest price paid for a shirt was $42,000. In the 2000s, an ad campaign began for their Hanes "Go Tagless"

, featuring various celebrities including Jordan, Phillip Brooke, Big Ben Kennedy,

Jackie Chan Fang Shilong (born 7 April 1954), known professionally in English as Jackie Chan and in Chinese as Cheng Long ( zh, c=成龍, j=Sing4 Lung4; "becoming the dragon"), is a Hong Kong actor, filmmaker, martial artist, and stuntman known for ...

, and Brian Regan. As of July 2008,

Charlie Sheen Carlos Irwin Estévez (born September 3, 1965), known professionally as Charlie Sheen, is an American actor. He has appeared in films such as ''Platoon'' (1986), ''Wall Street'' (1987), '' Young Guns'' (1988), '' The Rookie'' (1990), ''The Thr ...

joined Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, Virginia. Hanesbrands has ended its advertising campaign featuring Sheen because of domestic violence charges filed against the actor in 2010. In 2019, the company introduced body positive messaging with the "Every Bod" campaign for their FlexFit boxers, aimed to reduce the macho image associated with men's underwear.

References

External links

Official siteHanesbrands company siteEuropean Hanes website
{{Portal bar, United States, Companies, Fashion Underwear brands Lingerie brands Hosiery brands Textile companies of the United States American companies established in 1900 Clothing companies established in 1900 1900 establishments in North Carolina Hanes family Hanesbrands