Hairy Dawg
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Hairy Dawg is the costumed mascot of the
University of Georgia , mottoeng = "To teach, to serve, and to inquire into the nature of things.""To serve" was later added to the motto without changing the seal; the Latin motto directly translates as "To teach and to inquire into the nature of things." , establ ...
Bulldogs The Bulldog is a British breed of dog of mastiff type. It may also be known as the English Bulldog or British Bulldog. It is of medium size, a muscular, hefty dog with a wrinkled face and a distinctive pushed-in nose.1981 Sugar Bowl The 1981 Sugar Bowl was the 47th edition of the college football bowl game, played at the Louisiana Superdome in New Orleans, Louisiana, on Thursday, January 1. Part of the 1980–81 bowl game season, it matched the undefeated and top-ranked ...
and has been an official mascot of UGA since. Hairy Dawg attends all
Georgia Bulldogs football The Georgia Bulldogs football program represents the University of Georgia in the sport of American football. The Bulldogs compete in the Football Bowl Subdivision (FBS) of the National Collegiate Athletic Association (NCAA) and the Eastern Div ...
games and most home athletic events (including
Georgia Bulldogs basketball The Georgia Bulldogs men's basketball program is the men's college basketball team representing the University of Georgia in Athens, Georgia. Established in 1891, the team has competed in the Southeastern Conference since its inception in 1932. ...
,
Georgia Lady Bulldogs basketball The Georgia Lady Bulldogs basketball team represents the University of Georgia in basketball. The Lady Bulldogs are a member of the Southeastern Conference (SEC). The "Lady Dawgs," as they are sometimes called, play in Stegeman Coliseum in Athe ...
,
Georgia Bulldogs baseball The Georgia Bulldogs baseball team represents the University of Georgia in NCAA Division I college baseball. Along with most other Georgia athletic teams, the baseball team participates in the Eastern division of the Southeastern Conference. Ge ...
,
Georgia Gym Dogs The Georgia Gymdogs (officially the Georgia Bulldogs) is the women's gymnastics team of the University of Georgia. The team is part of NCAA Division I and competes in the Southeastern Conference (SEC). The Gymdogs compete in Stegeman Coliseum in ...
, tennis, volleyball, equestrian, and soccer).
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
ranks Hairy Dawg No. 3 in their list of "America's Top 10 Sports Mascots".


History

The first costumed bulldog at the University of Georgia was a gray anthropomorphic dog called "Fluffie," who was designed " o capturethe hearts of children with his cuddly features and tumbling stunts." Fluffie was created in 1975 by the late Coach Mike Castronis. The inspiration for Hairy Dawg came during the 1980 football season at the Florida vs. Georgia Football Classic, when Florida unveiled its new, more intimidating
mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
. Compared to the rival's mascot, Georgia’s mascot at that time, Fluffie, was described as a "dark, dingy gray mutt with zero personality." Tom Sapp, a 1969 Georgia graduate and designer of the mascot explains, “I created Hairy Dawg to intimidate." Hairy's name derives from the popular Georgia cheer, "Go You Hairy Dogs!" Former University head football coach
Vince Dooley Vincent Joseph Dooley (September 4, 1932 – October 28, 2022) was an American college football coach. He was the head coach of the Georgia Bulldogs from 1964 to 1988, as well as the University of Georgia's (UGA) athletic director from 1979 to ...
was the first to be presented with the sketches for Hairy Dawg and wanted the mascot at the
1981 Sugar Bowl The 1981 Sugar Bowl was the 47th edition of the college football bowl game, played at the Louisiana Superdome in New Orleans, Louisiana, on Thursday, January 1. Part of the 1980–81 bowl game season, it matched the undefeated and top-ranked ...
. After many long and stressful hours of sweating and stitching by Sapp, Hairy Dawg was ready in three weeks for the national championship game between the Georgia Bulldogs and
Notre Dame Fighting Irish The Notre Dame Fighting Irish are the athletic teams that represent the University of Notre Dame. The Fighting Irish participate in 23 National Collegiate Athletic Association (NCAA) Division I intercollegiate sports and in the NCAA's Division ...
. UGA student cheerleader, Stan Beecham, was the first to dress out as Hairy Dawg when the Bulldogs went on to beat the Irish and were crowned national champions. Hairy Dawg's first appearance in Sanford Stadium was not until the Georgia Bulldogs' 1981 home opener, a 44-0 shut-out of the
Tennessee Volunteers The Tennessee Volunteers and Lady Volunteers are the 20 male and female varsity intercollegiate athletics programs that represent the University of Tennessee in Knoxville, Tennessee. The Volunteers compete in Division I of the National Collegi ...
.


Media appearances

Hairy Dawg is one of the most recognizable mascots in the country and makes regular appearances in the national media.
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
ranks Hairy Dawg No. 3 in their list of "America's Top 10 Sports Mascots". Hairy Dawg has been selected to participate in the Capital One National Mascot of the Year Challenge in 2003, 2004, 2007, 2009, and 2011. In 2007, Hairy Dawg was a semifinalist in the competition. In 2008, he competed in the Mascot National Championship, finishing 7th place. In 2010, Hairy Dawg appeared in three
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
commercials. One commercial promoted ESPN's new 3D cable television network,
ESPN 3D ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The co ...
. The second, for
Lee Corso Lee Richard Corso (born August 7, 1935) is an American sports broadcaster and football analyst for ESPN and a former coach. He has been a featured analyst on ESPN's '' College GameDay'' program since its inception in 1987. Corso served as the he ...
's surprise birthday party on the set of College GameDay. The third, a
This is SportsCenter This is ''SportsCenter'' is a series of comical television commercials run by ESPN to promote their ''SportsCenter'' sports news show that debuted in 1995, based on the show's opening tagline. The ads are presented in a deadpan mockumentary styl ...
commercial where Hairy Dawg runs through the cupboards of the
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
kitchen until he finally finds some animal crackers.
This is SportsCenter This is ''SportsCenter'' is a series of comical television commercials run by ESPN to promote their ''SportsCenter'' sports news show that debuted in 1995, based on the show's opening tagline. The ads are presented in a deadpan mockumentary styl ...
In 2011, Hairy Dawg appeared in a number of Capital One National Mascot Challenge commercials. In 2012, Hairy Dawg appeared in two
This is SportsCenter This is ''SportsCenter'' is a series of comical television commercials run by ESPN to promote their ''SportsCenter'' sports news show that debuted in 1995, based on the show's opening tagline. The ads are presented in a deadpan mockumentary styl ...
commercials with former UGA quarterback
Matthew Stafford John Matthew Stafford (born February 7, 1988) is an American football quarterback for the Los Angeles Rams of the National Football League (NFL). He played college football at Georgia, where he was a first-team All-American, and was selected ...
.


Spike

Hairy Dawg was joined by an inflatable bulldog mascot named "Spike" in 1998. Intended as a mascot to serve at Georgia volleyball games, Spike also appears at men's and women's basketball games and Gym Dogs women's gymnastics meets.


See also

* Uga (mascot)


References

{{SEC Mascots Southeastern Conference mascots Georgia Bulldogs and Lady Bulldogs