''The Gunn Report and Showreel of the Year'', authored by Donald Gunn and Emma Wilkie, is an annual publication identifying and detailing the most awarded new work within the advertising industry. The first Report was published in 1999, and has since grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals (e.g. ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in m ...

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The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

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USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgi ...

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Le Figaro ''Le Figaro'' () is a French daily morning newspaper founded in 1826. It is headquartered on Boulevard Haussmann in the 9th arrondissement of Paris. The oldest national newspaper in France, ''Le Figaro'' is one of three French newspapers of r ...

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The Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...

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The Sunday Telegraph ''The Sunday Telegraph'' is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of Press Holdings. It is the sister paper of ''The Daily Telegraph ''The Daily Telegraph'', kn ...

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Methodology

The Gunn Report combines the winners’ lists from “all the most important advertising awards contests”,The Gunn Report - Methodology
; Retrieved March 12, 2014 so as to establish comprehensive annual worldwide league tables. The Gunn Report publishes such league tables for Film, Print, Digital and ‘All Gunns Blazing’ (the latter typically referred to elsewhere within the industry as ‘integrated’, 'innovative', 'titanium' et al.). Meanwhile, league tables for the most awarded countries, advertisers, production companies, agencies, digital agencies and agency networks are also formulated and published annually. Results from forty-six global, regional and national shows are combined, although The Gunn Report and its authors have intentionally never disclosed which specific shows and contests these are.

References

` Advertising awards Publications established in 1999 Works about advertising