Great Value
   HOME

TheInfoList




Walmart, Inc.
Walmart, Inc.
, like many large
retail Retail is the sale of goods In economics Economics () is the social science that studies how people interact with value; in particular, the Production (economics), production, distribution (economics), distribution, and Consumption ( ...

retail
and
grocery A grocery store (North America), grocery or grocery shop (UK) is a store that primarily retails a general range of food products, which may be fresh Fresh or FRESH may refer to: People *DJ Fresh Daniel Edward Stein (born 11 April 197 ...

grocery
chain store A chain store or retail chain is a retail Retail is the sale of goods In economics Economics () is the social science that studies how people interact with value; in particular, the Production (economics), production, distributio ...
s, offers
private brand Private label products are those manufactured by one company for sale under another company's brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other ...
s (also called house brands or store brands), which are lower-priced alternatives to
name brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to cre ...

name brand
products. Many products offered under Walmart brands are
private label Private label products are those manufactured by one company for sale under another company's brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other ...
products, but in other cases, the production volume is enough for Walmart to operate an entire factory.


Apparel brands


Major brands

In March 2018, to better compete with
Amazon Amazon usually refers to: * Amazons In Greek mythology, the Amazons (Ancient Greek: Ἀμαζόνες ''Amazónes'', singular Ἀμαζών ''Amazōn'') are portrayed in a number of ancient Greek, ancient epic poems and legends, such as the ...
and
Target TARGET2 (Trans-European Automated Real-time Gross Settlement Express Transfer System) is the real-time gross settlement Real-time gross settlement (RTGS) systems are specialist Electronic funds transfer, funds transfer systems where the transfer ...
, Walmart introduced three new clothing lines and revamped an existing clothing line. *George – men's casual and dress clothing, shoes, and accessories (previously also women's and children's) *Terra & Sky – plus size women's clothing *Time and Tru – women's clothing, shoes, and accessories *Wonder Nation – children's clothing, shoes, and accessories


Other brands

*Athletic Works – men's, women's, and children's activewear *Brahma – men's and women's work boots *EV1 – women's casual clothing, accessories, and shoes endorsed by American television personality
Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American comedian, television host, actress, writer, and producer. She starred in the sitcom A sitcom, clipping Clipping may refer to: Words * Clipping (morphology) In linguistics ...

Ellen DeGeneres
*No Boundaries, often abbreviated as NOBO – women's and men's clothing and accessories *Secret Treasures – women's sleepwear and intimate wear *
And1 AND1 is an American footwear and clothing company specializing in basketball shoes, clothing, and sporting goods. AND1 was founded on August 13, 1993, on the grounds of "All ball, nothing more". AND1 focuses strictly on basketball and is a subs ...
– men's athletic footwear and clothing *
Avia Avia Motors s.r.o. is a Czech Czech may refer to: * Anything from or related to the Czech Republic The Czech Republic, also known by its short-form name Czechia and formerly known as Bohemia, is a landlocked country A landlocked co ...
– men's and women's athletic footwear


Major brands


''Sam's Choice''

Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after
Sam Walton Samuel Moore Walton (March 29, 1918 – April 5, 1992) was an American businessman and entrepreneur best known for founding the retailers Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corpo ...
, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items. Sara Lee Compared to Great Value products and to other national brands, Sam's Choice is positioned as a premium retail brand and is offered at a price competitive with standard national brands. It typically offers either competitive items in a given product category, or items in categories where the market leader is an "icon" (for example, Coca-Cola in the soft drink category). Most Sam's Choice beverage products (excluding Grapette and Orangette) are manufactured for Walmart by
Cott Beverages Primo Water Corporation (formerly Cott Corporation) is an American-Canadian water company offering multi-gallon bottled water, water dispensers, self-service refill water machines, and water filtration appliances. The company is headquartered in ...
. Other products in the line, including cookies, snack items, frozen meals, and similar grocery items, are made by a variety of agricultural and food manufacturers. Competitive pricing of the Sam's Choice brand and store-branded and generic goods is possible because of the lower expense required to market a retail chain's house brand, compared to advertising and promotional expenses typically incurred by the national brands. Most Sam's Choice-branded products have been replaced by either the relaunched Great Value brand, or the new Marketside brand. The brand was reintroduced in 2013 with a new logo and a focus on premium food products with organic ingredients. Adventure Force Adventure Force – toys suitable for outdoor use. Products include waterarms (water blaster guns).


Great Value

Great Value was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent ("NBE"), of Walmart's grocery branding strategy. Products offered through the Great Value brand are often claimed to be as good as national brand offerings, but are typically sold at a lower price because of lower marketing and advertising expense. As a house or store brand, the Great Value line does not consist of goods produced by Walmart, but is a labeling system for items manufactured and packaged by a number of agricultural and food corporations, such as
ConAgra Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples inc ...
, and Sara Lee which, in addition to releasing products under its own brand and exclusively for Walmart, also manufactures and brands foods for a variety of other chain stores. Often, this labeling system, to the dismay of consumers, does not list location of manufacture of the product. Walmart contends that all Great Value products are produced in the United States. Otherwise, the country of origin would be listed. As Walmart's most extensively developed retail brand, covering hundreds of household consumable items, the Great Value line includes sliced bread, frozen vegetables, frozen dinners, canned foods, light bulbs, trash bags, buttermilk biscuits, cinnamon rolls, pies, and many other traditional grocery store products. The wide range of items marketed under the Great Value banner makes it Walmart's top-selling retail brand. The Great Value brand can also be seen in Canada, Costa Rica, Honduras, Nicaragua, El Salvador, Mexico, Argentina, Chile, and Brazil and some Trust Mart stores in Hunza Pakistan, through a partnership with Walmart but China is not included anywhere. Bharti EasyDay retail grocery stores sell Great Value brand products in India as well. Great Value brand products as well as Walmart merchandise are also present in
Seiyu Voice acting Voice acting is the art of performing voice-overs to present a character or provide information to an audience. Performers are called voice actors/actresses, voice artists, voice talent, voice-over artists, or voice-over ta ...
grocery stores (owned by Walmart) in Tokyo, Japan as of October 2014, despite at least one report of a transition away from the brand. In 2009, the Great Value labels were redesigned to be predominantly white. The new redesign also includes over 80 new items, including thin-crust pizza, fat-free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs, double-stuffed sandwich cookies, and teriyaki beef jerky. Walmart changed the formulas for 750 items, including: breakfast cereal, cookies, yogurt, laundry detergent, and paper towels. Great Value went through another redesign in 2013 for most of its food items, replacing predominantly white designs with more colorful packaging.


Equate

Equate is a brand used by Walmart for consumable pharmacy and health and beauty items, such as
shaving cream Shaving cream or shave cream is a category of cream cosmetics used for shaving preparation. The purpose of shaving cream is to soften the hair by providing lubrication. Different types of shaving creams include Aerosol spray, aerosol shaving ...

shaving cream
, skin
lotion Lotion is a low-viscosity The viscosity of a is a measure of its to deformation at a given rate. For liquids, it corresponds to the informal concept of "thickness": for example, has a higher viscosity than . Viscosity can be conceptual ...
,
over-the-counter Over-the-counter (OTC) drugs are medicine Medicine is the science Science () is a systematic enterprise that builds and organizes knowledge Knowledge is a familiarity, awareness, or understanding of someone or something, such as ...
medication A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to medical diagnosis, diagnose, cure, therapy, treat, or preventive medicine, prevent disease. Drug therapy (pharmacotherapy) ...

medication
s, and
pregnancy test A pregnancy test is used to determine whether a woman is pregnant Pregnancy, also known as gestation, is the time during which one or more offspring develops inside a woman. A multiple birth, multiple pregnancy involves more than one offspr ...

pregnancy test
s. Before its takeover by Walmart, the formerly independent Equate brand sold consumer products at both Target and Walmart at lower prices than those of name brands. Equate is an example of the strength of Walmart's private label
store brand Private label products are those manufactured by one company for sale under another company's brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other ...
. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate,
Sam's Choice Sam's Choice is a store brand, private label brand created by Cott, Cott Beverages for Walmart stores. The brand was introduced as "Sam's American Choice" in 1991 and has since been shortened to simply "Sam's Choice". It is named after Sam Walton, ...
, Walmart, and Member's Mark (Sam's Club), per the study." The report further noted that "...we are struck by the magnitude of mind-share Walmart appears to hold in shoppers' minds when it comes to awareness of private label brands and retailers." In mid-2010, the brand underwent a logo redesign, as well as packaging changes similar to the Great Value brand.


Mainstays

Mainstays is a brand marketed by Walmart for its lower-priced lines of bedding, kitchen utensils, ready-to-assemble furniture, and home decor.


Ol' Roy

Ol' Roy is Walmart's
store brand Private label products are those manufactured by one company for sale under another company's brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other ...
of
dog food Dog food is food specifically formulated and intended for consumption by dog The dog or domestic dog (''Canis familiaris'' or ''Canis lupus familiaris'') is a Domestication, domesticated descendant of the wolf which is characterized by a ...

dog food
, created in 1983 and named after
Sam Walton Samuel Moore Walton (March 29, 1918 – April 5, 1992) was an American businessman and entrepreneur best known for founding the retailers Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corpo ...
's bird dog. It has become the number-one selling brand of
dog food Dog food is food specifically formulated and intended for consumption by dog The dog or domestic dog (''Canis familiaris'' or ''Canis lupus familiaris'') is a Domestication, domesticated descendant of the wolf which is characterized by a ...

dog food
in the United States. It is comparable to
Nestlé Nestlé S.A. (; ) is a Swiss multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, ...
's Purina. In 1998, samples of Ol' Roy (together with various other brands) were subject to qualitative analyses for pentobarbital residue by the U.S. Food and Drug Administration Center for Veterinary Medicine due to suspicion that the anesthetizing drug may have found its way into pet foods through euthanized animals. Pentobarbital was found in 5 out of the 8 Ol' Roy samples in the initial survey. The highest level of pentobarbital detected among all dog foods tested was an Ol' Roy formulation (Puppy Formula, Chicken and Rice) at 32ppb. The CVM concluded this level of pentobarbital would be unlikely to cause adverse effects even to the smallest dogs.


Special Kitty

Special Kitty is Walmart's
store brand Private label products are those manufactured by one company for sale under another company's brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other ...
of cat food and other cat care products, such as litter and treats.


Parent's Choice

Parent's Choice is Walmart's store brand; including diapers, formula, and accessories. Like other Walmart store brands, its design and packaging was relaunched in 2010. Parent's Choice is manufactured by Wyeth (a pharmaceutical company). On October 15, 2009, Pfizer signed the final acquisition papers making Wyeth a wholly owned subsidiary of Pfizer, thus completing the United States dollar, US$68 billion dollar deal.


Play Day

Play Day is a wide-ranging brand of budget-priced children's toys. Play Day launched in between mid-2014 and early-2015, as a replacement brand for Kid Connection. .


Pen+Gear

Pen+Gear is Walmart's store brand for school and office supplies. From notebooks, pens, markers, paper, binders, pencils and even paper shredders. Pen+Gear replaced a former brand name Casemate in late 2016. Casemate was the same purpose of school and office supplies, but they found a different name for the brand in late 2016.


Additional brands


Homelines

*Better Homes and Gardens is a product line with designs inspired from the Better Homes and Gardens (magazine), popular magazine of the same name. *Hometrends products include small furniture, tableware and various home decor accessories, such as rugs and faux plants. (Discontinued in USA market) *Mainstays Kids *Your Zone is a home product line that tailors toward teenagers and college students.


Others

*Allswell, a luxury bedding and mattress brand owned by Walmart, but only sold direct to consumer *AutoDrive – car care products, auto detailing products, and interior accessories *Backyard Grill – grills, charcoal, and grilling accessories (Discontinued) *Best Occasions – party decorations and accessories, such as candles and hats *Bike Shop - bicycle tires, tubes, and accessories *Clear American – carbonated and flavored water. Was previously known as ''Sam's Choice Clear American'' *Co Squared, a cosmetics brand owned by Walmart, but only sold direct to consumer *ColorPlace – paint and painting tools. ColorPlace paint is made by PPG Industries, PPG *Douglas – budget priced tires. Models include Xtra-Trac and Touring. Some models are made in a Goodyear plant. *Earth Spirit - shoes *EverStart is the brand for automotive and lawn mower batteries. The brand is also used for battery-related accessories, such as Jump start (vehicle)#Jumper cables (jump leads), jumper cables. EverStart batteries are manufactured by Johnson Controls, Inc., (who also manufactures batteries for other store brands) primarily at plants in Saint Joseph, Missouri, and Fort Wayne, Indiana. *Expert Grill – grills, charcoal, and grilling accessories (Replaced Backyard Grill) *Fire Side Gourmet – pre-cooked burgers and steaks (was previously under the ''Sam's Choice'' label) *Gold's Gym – athletic and exercise equipment such as weights. Named after and licensed from Gold's Gym, the chain of fitness centers. *Hart - power tools and outdoor power equipment *Holiday Time – Christmas items such as Christmas trees, decorations, and wrapping paper *Home Bake Value – bread *Hyper Tough – hand tools, power tools, hardware and storage *Kid Connection is used primarily for children's toys, but was also used for children's clothing and shoes. *Marketside – fresh foods usually found in Walmart's deli, produce, and bakery departments, such as salads, soups, breads, and sandwiches *Mash-Up Coffee (Walmart-exclusive) – luxury coffee beans *Motile (brand), Motile - laptops, miscellaneous tech, and tech accessories *Oak Leaf – low-cost wines produced and bottled for Walmart selling at approximately $3 a bottle. *Onn – home electronics, computer accessories, and phone/tablet accessories *Our Finest/Notre Excellence is a brand for upscale chips, cookies, frozen dinners, etc. which are sold exclusively in Canada. This brand is comparable to World Table and is manufactured in Canada exclusively for Walmart Canada. *Overpowered – pre-built gaming desktops and laptops *Ozark Trail – outdoor equipment and footwear. (The Walmart Home Office is located in the Ozark mountain region in northwest Arkansas.) *Price First/Prix Budget – entry-level everyday products, similar to Great Value, but generally at the lowest price point *Protege – luggage and travel accessories *ReliOn – diabetes care products, including blood glucose and blood pressure monitors *Spark Imagine - simple children's toys made with high-quality materials; comparable to Melissa and Doug *SuperTech is Walmart's brand of motor oil. The brand is also used on other consumable automotive products, such as oil filters, windshield wiper fluid, and transmission fluid. *Tasty - kitchen tools (Walmart exclusive under license from BuzzFeed) *The Office – office supplies and stationery *Uniquely J, a brand under Walmart's Jet.com website *Walmart Family Mobile is Walmart's exclusive prepaid mobile phone (cell phone) service provided through the T-Mobile cellular network. *World Table – upscale salsa, pizza, chips, cookies, etc., which are manufactured exclusively for Walmart and fancier than the Great Value entry *Way To Celebrate – holidays such as Halloween, Valentine's Day, and St. Patrick's Day are manufactured exclusively at Walmart


Former brands

*"Price First" was a bottom-tier, low-priced generic brand that Walmart introduced in late 2013. It included very basic grocery items, trash bags, and paper goods. It was launched as an experimental brand targeted towards the most budget-conscious shoppers. It was the lowest priced brand at Walmart and availability varied by stores. Some of the grocery items included milk (which is often brand-name milk with a Price First label, as is Great Value milk), bread, granulated sugar, canned fruit/vegetables, boxed brownie mix, toaster pastries, elbow pasta, egg noodles, spaghetti, and skillet meals. Non-grocery items included paper towels, toilet tissue, trash bags, and food storage bags. The brand was discontinued in 2016. *"Canopy" was a home product line for rooms and other domestic goods. The brand was replaced by the Better Homes and Gardens line in 2012. *"Casemate" was Walmart's school and office supplies brand in 2015. In late 2016, it was replaced by Pen+Gear. *"Faded Glory" was an apparel brand for women, men, and children. It was replaced by Time & Tru (for women), George (for men), and Wonder Nation (for children) in 2018. *Durabrand was a brand used for home electronics, such as televisions and DVD players. The brand was also used on various small kitchen appliances. *iLo Technologies was another brand of home electronics, consisting of more upscale items such as televisions, small electronics and digital music players. *"Metro 7" was an upscale brand of women's apparel that was originally released in the fall of 2006 and eventually was discontinued. *"Promark" was a brand for tools in the 1980s and early 1990s. It was replaced by Popular Mechanics branding. *"Puritan" was a brand for men's basic clothing, including shirts, pants, undergarments, socks, ties, and some accessories. In late 2010, the brand was discontinued and replaced by Faded Glory (with undergarments, socks and casual clothing) and George (with ties, shirts, pants and formal clothing). *"Blackweb" – were "premium" electronics products; discontinued after a rebranding of the Onn line in 2020.


See also

*Niagara Bottling *Big-box store


References


External links

*
Canopy Living website
{{Walmart Lists of brands by company, Walmart Walmart brands,