Goji Electronics, Inc. is a producer of

computer A computer is a machine that can be programmed to carry out sequences of arithmetic or logical operations ( computation) automatically. Modern digital electronic computers can perform generic sets of operations known as programs. These prog ...

smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whi ...

audio Audio most commonly refers to sound, as it is transmitted in signal form. It may also refer to: Sound *Audio signal, an electrical representation of sound *Audio frequency, a frequency in the audio spectrum * Digital audio, representation of sou ...

products and

equipment Equipment most commonly refers to a set of tools or other objects commonly used to achieve a particular objective. Different job Work or labor (or labour in British English) is intentional activity people perform to support the needs and ...

headquartered in

Hemel Hempstead Hemel Hempstead () is a town in the Dacorum district in Hertfordshire, England, northwest of London, which is part of the Greater London Urban Area. The population at the 2011 census was 97,500. Developed after the Second World War as a new ...

, United Kingdom. The

division of the company was founded by

grime Grime may refer to: * Dirt, in the form of black, ingrained dust * Grime (music genre), a genre of music * ''Grime'' (album), a 2001 album by Iniquity * ''Grime'' (video game), a 2021 Metroidvania video game * "Grime", a 2022 song by Dallas Woo ...

artist and

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

Rav and

DSG International plc Dixons Retail plc was one of the largest consumer electronics retailers in Europe. In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual branded 'Currys PC World'), Dixons Travel and its ser ...

president Lord Kalms, and primarily produces products under the brand ''Goji-Rav''. Since the inception of Goji, its products have been distributed by

Currys plc Currys plc, formerly Dixons Carphone plc, is a British multinational electrical and telecommunications retailer and services company headquartered in London, England. It was formed on 7 August 2014 by the merger of Dixons Retail and Carphone ...

and its predecessor

. The collaboration between Dixons and Kwasi Danquah III lead to an expansion of Goji Electronics into the

headphones Headphones are a pair of small loudspeaker drivers worn on or around the head over a user's ears. They are electroacoustic transducers, which convert an electrical signal to a corresponding sound. Headphones let a single user listen to an a ...

and

audio equipment Audio equipment refers to devices that reproduce, record, or process sound. This includes microphones, radio receivers, AV receivers, CD players, tape recorders, amplifiers, mixing consoles, effects units, headphones, and speakers. Audio ...

market. Rav, Lord Kalms and

all own shares in Goji.

History

The company was founded in December 2011, and debuted its first product,

consumer electronics Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...

accessories, in early 2012. Goji Electronics inception was made with

granted exclusive rights to manufacture and develop Goji-branded products. With DSG International handling production of the products, Lord Kalms and Kwasi Danquah III are free to handle promoting the new line. Goji intends to primarily rely on

celebrity endorsement Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebr ...

s, particularly by popular professional

athletes An athlete (also sportsman or sportswoman) is a person who competes in one or more sports that involve physical strength, speed, or endurance. Athletes may be professionals or amateurs. Most professional athletes have particularly well-develo ...

popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fu ...

ians, to help market the line to a demographic of fashion-conscious young men and women. In June 2012, Goji Electronics expanded it products into the

lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bu ...

music technology Music technology is the study or the use of any device, mechanism, machine or tool by a musician or composer to make or perform music; to compose, notate, playback or record songs or pieces; or to analyze or edit music. History The earli ...

travel Travel is the movement of people between distant geographical locations. Travel can be done by foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without luggage, and can be one way or round trip. Travel c ...

– and with

. The Goji accessories for

s and

s were also expanded in June 2012, inline with the introduction of Danquah's headphones and

products. The percentage of stakes between the shareholders of Goji Electronics are not disclosed. On 10 August 2012 ''Goji On Cloud 9''

and ''Goji Tinchy Stryder''

were distributed by over 600

retail Retail is the sale of goods and Service (economics), services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturing, manufacturers, dire ...

ers in the United Kingdom, by

subsidiaries in Europe, and globally by DSG International owned

Pixmania Pixmania (styled PIXmania), once known as Fotovista, was a French-based e-commerce website, founded in 2000. It promoted a variety of products, including consumer electronics and baby products, with turnover of over 300million in 2013. It operat ...

Products

The original product line of Goji were

such as

tablet computer A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being com ...

netbook Netbook was a commonly used term that identified a product class of small and inexpensive laptops which were sold from 2007 to around 2013. These machines were designed primarily as cost-effective tools for consumers to access the Inte ...

and

accessories. The

and

product line of Goji were introduced as ''Goji Tinchy Stryder'' headphones and ''Goji On Cloud 9'' audio. Tinchy Stryder provides

creative direction A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

on the development of the 'Goji Tinchy Stryder: On Cloud 9' product range, encompassing headphones, travel

speakers Speaker may refer to: Society and politics * Speaker (politics), the presiding officer in a legislative assembly * Public speaker, one who gives a speech or lecture * A person producing speech: the producer of a given utterance, especially: ** I ...

and

, and outlined in promotional materials that with current headphones, the look and pricing of headphones are not as flexible in value as people would like, and with Goji, its looks, audio quality, pricing and value flexibility will make Goji headphones and audio products a serious contender in the overall

market. Kwasi Danquah III added: "Goji Electronics has been the perfect partner for me to work with on this project – the team I'm working with are amazing and we clicked right from the start. I couldn't wait to get the products out there as I’m sure people are going to love the sound – which it was really important to me that we got right – and the design of the goods too". Inline with Goji headphones and audio equipment, it has also plans to license the Goji-brand and technology to other major

information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of data . and information. IT forms part of information and communications technology (ICT). An information technology syste ...

and automotive manufacturers. Goji Electronics planned to begin offering

personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or te ...

s and

equipped with ''Goji On Cloud 9 Audio'' systems, which will feature advanced technological characteristics and software. Following the expansion of accessories for

laptops A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...

and

s in June 2012, Goji Electronics along with a future release of

s and

s equipped with ''Goji On Cloud 9 Audio'' systems, also planned to begin releasing smartphones enabled with a ''Goji On Cloud 9 Audio'' technology in collaboration with major

telecommunications equipment Telecommunications equipment (also telecoms equipment or communications equipment) are hardware which are used for the purposes of telecommunications. Since the 1990s the boundary between telecoms equipment and IT hardware has become blurred as a ...

manufacturers.

References

External links

* {{Takeover Group Companies based in Hemel Hempstead Consumer electronics brands Currys plc Electronics companies established in 2011 Headphones Music technology Products introduced in 2011

History

Products

See also

References

External links