Gil Brandt
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Gil Brandt (born March 4, 1932) is an American former
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly ...
executive who was the vice president of player personnel in the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the majo ...
(NFL) for the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divis ...
from 1960 to 1988. He is a graduate of the
University of Wisconsin A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United Stat ...
.


Early years

A native of
Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee i ...
, he attended North Division High School where he was a 150-pound starting
defensive back In gridiron football, defensive backs (DBs), also called the secondary, are the players on the defensive side of the ball who play farthest back from the line of scrimmage. They are distinguished from the other two sets of defensive players, the ...
. He also lettered in
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
and
track Track or Tracks may refer to: Routes or imprints * Ancient trackway, any track or trail whose origin is lost in antiquity * Animal track, imprints left on surfaces that an animal walks across * Desire path, a line worn by people taking the shorte ...
. He enrolled at the
University of Wisconsin A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United Stat ...
, but left after two years.


Professional career

Brandt worked as a photographer who specialized in new-born babies and was employed as a part-time scout for the
Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Greater Los Angeles, Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC Wes ...
based on a recommendation by
Elroy Hirsch Elroy Leon "Crazylegs" Hirsch (June 17, 1923 – January 28, 2004) was an American professional football player, sport executive and actor. He was inducted into the Pro Football Hall of Fame in 1967 and the College Football Hall of Fame in 197 ...
. In 1958, he was hired as a full-time scout by the
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's Nationa ...
. He served as the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divis ...
' chief talent scout since the club's inception in 1960. He had served as a part-time scout for the
Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Greater Los Angeles, Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC Wes ...
under General Manager
Tex Schramm Texas Earnest Schramm Jr. (June 2, 1920 – July 15, 2003) was an American football executive who was the original president and general manager of the Dallas Cowboys franchise of the National Football League (NFL). Schramm, usually referred to ...
in the 1950s. When Schramm took command of the newly formed Dallas franchise in 1960, Brandt was one of the first people he hired. Schramm, Brandt and Coach
Tom Landry Thomas Wade Landry (September 11, 1924 – February 12, 2000) was an American professional football player and coach. He was the first head coach of the Dallas Cowboys in the National Football League (NFL), a position he held for 29 seasons. Dur ...
formed the triumvirate which guided the Cowboys for their first 29 years. He helped pioneer many of the scouting techniques used by NFL clubs today, such as: * Creating a new scouting and evaluation system for prospects, which would later spread throughout the NFL. In the
NFL Films NFL Productions, LLC, doing business as NFL Films, is the film and television production company of the National Football League. It produces commercials, television programs, feature films, and documentaries for and about the NFL, as well as ...
' documentary series '' Finding Giants'',
Ernie Accorsi Ernest William Accorsi Jr. (born October 29, 1941) is a former American football executive. He served as the general manager of three teams in the National Football League: the Baltimore Colts, Cleveland Browns, and New York Giants. Education a ...
mentioned how then-general manager George Young built the
New York Giants The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisio ...
scouting process based on the Cowboys system. * Using computers for scouting and talent evaluations. To achieve this level of automatization, the Cowboys had to systematically define which were the traits, measurable qualities and skills that could be expressed into numbers and formulas in order for a computer to understand them. Different traits were prioritized for different positions. * Finding potential prospects in other sports such as:
Bob Hayes Robert Lee Hayes (December 20, 1942 – September 18, 2002), nicknamed "Bullet Bob", was an Olympic gold medalist sprinter who then became an American football split end in the National Football League for the Dallas Cowboys (for 11 seasons). ...
, Cornell Green,
Peter Gent George Davis Peter Gent ( ; August 23, 1942 – September 30, 2011) was a wide receiver in the National Football League for the Dallas Cowboys. He became a novelist after his retirement, authoring the best-seller ''North Dallas Forty''. He playe ...
,
Toni Fritsch Anton K. "Toni" Fritsch (10 July 1945 – 14 September 2005) was an Austrian footballer who later started a successful career in American football in the United States. He is distinguished as being the first Austrian to play in the National Footba ...
,
Percy Howard Percy Lenard Howard (born January 21, 1952) is a former American football wide receiver in the National Football League for the Dallas Cowboys. He was an unlikely star for the Cowboys in Super Bowl X. He played college basketball at Austin Peay ...
, Ken Johnson,
Ron Howard Ronald William Howard (born March 1, 1954) is an American director, producer, screenwriter, and actor. He first came to prominence as a child actor, guest-starring in several television series, including an episode of '' The Twilight Zone''. ...
,
Wade Manning Wade Ronald Arthur Manning (born July 25, 1955) is a former American football wide receiver in the National Football League for the Dallas Cowboys and Denver Broncos. He played college baseball at Ohio State University. Early years Manning at ...
,
Manny Hendrix Manuel Hendrix (born October 20, 1964) is a former American football cornerback who played in the National Football League (NFL) for the Dallas Cowboys. He played college basketball at the University of Utah. Early years Hendrix attended South ...
and
Mac Percival Mac L. Percival (born February 26, 1940, in Vernon, Texas) is a former American football placekicker in the National Football League for the Chicago Bears and Dallas Cowboys. He played college basketball at Texas Tech University. Early years P ...
. The Cowboys also set up hospitality suites for coaches at the NCAA basketball tournaments. * Brandt was one of the first talent scouts to look outside of the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
and
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
for potential players.
Kicker Kicker or The Kicker may refer to: Sports * Placekicker, a position in American and Canadian football * ''Kicker'' (sports magazine), in Germany * Kicker, the German colloquial term for an association football player * Kicker, the word used i ...
Toni Fritsch Anton K. "Toni" Fritsch (10 July 1945 – 14 September 2005) was an Austrian footballer who later started a successful career in American football in the United States. He is distinguished as being the first Austrian to play in the National Footba ...
was discovered during a European tour. * Made unconventional draft choices in lower rounds based on potential, even though at the time it wasn't known if the players would ever be a part of the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the majo ...
. For example: Roger Staubach,
Herschel Walker Herschel Junior Walker (born March 3, 1962) is an American former football running back who played in the National Football League (NFL) for 12 seasons. He was also the Republican nominee in the 2022 United States Senate election in Georgia. ...
and
Chad Hennings Chad William Hennings (born October 20, 1965) is a former American football defensive tackle for the Air Force Academy Falcons and Dallas Cowboys. He won the Outland Trophy in his senior year of college in 1987. Despite facing an obligation to ...
. * The use of psychology tests to identify the mental and personality make-up of prospects. * Finding players in the
undrafted free agent In professional sports, a free agent is a player who is eligible to sign with other clubs or franchises; i.e., not under contract to any specific team. The term is also used in reference to a player who is under contract at present but who i ...
and small college talent pool, such as Drew Pearson,
Cliff Harris Clifford Allen Harris (born November 12, 1948) is an American former professional football player who was a safety for the Dallas Cowboys of the National Football League (NFL) for ten seasons. A Pro Football Hall of Famer, he appeared in five Sup ...
, and
Everson Walls Everson Collins Walls (born December 28, 1959) is a former American football defensive back who played professionally in the National Football League (NFL) for the Dallas Cowboys, the New York Giants, and the Cleveland Browns. During his 14 seas ...
. * Helped to create the
NFL Scouting Combine The NFL Scouting Combine is a week-long showcase occurring every February at Lucas Oil Stadium (and formerly at the RCA Dome until 2008) in Indianapolis, where college football players perform physical and mental tests in front of National Foo ...
as a centralization of the scouting evaluation process. He also made a reputation of acquiring high draft choices by making impactful trades, which were used to select players like Randy White, Ed "Too Tall" Jones and
Tony Dorsett Anthony Drew Dorsett Sr. (born April 7, 1954) is a former American football running back who played professionally in the National Football League (NFL) for the Dallas Cowboys and Denver Broncos. From Western Pennsylvania, Dorsett attended the ...
. Brandt's dismissal from the Cowboys on May 2, 1989, completed a purge that began with
Jerry Jones Jerral Wayne Jones (born October 13, 1942) is an American businessman who has been the owner, president, and general manager of the Dallas Cowboys of the National Football League (NFL) since February 1989. Early life Jones was born in Los Ange ...
' purchase of the franchise just over nine weeks prior on February 25 and also resulted in Landry's ouster and Schramm's resignation.


Controversy

Following the death of
Pittsburgh Steelers The Pittsburgh Steelers are a professional American football team based in Pittsburgh. The Steelers compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) North division. Founded in , the Steel ...
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Am ...
Dwayne Haskins Dwayne Haskins Jr. (May 3, 1997 – April 9, 2022) was an American football quarterback who played in the National Football League (NFL) for three seasons. He played college football at Ohio State, where he set the Big Ten Conference records fo ...
on the morning of April 9, 2022, during an interview on a
Sirius XM Sirius XM Holdings Inc. is an American broadcasting company headquartered in Midtown Manhattan, New York City that provides satellite radio and online radio services operating in the United States. It was formed by the 2008 merger of Sirius Sat ...
NFL radio show later that same day, a host asked Brandt for his thoughts. Brandt replied that Haskins was "living to be dead, so to speak," and claimed that draft evaluators had criticized Haskins for his work ethic during his transition from college football to the NFL, stating, "It was always something. It was one of those, 'I'm not offsides, but they keep calling me for offsides.' It's a tragic thing. Anytime somebody dies it's tragic, especially when you're 24 years old and you've got your whole life ahead of you. Maybe if he'd have stayed in school an
xtra Extra or Xtra may refer to: Arts, entertainment and media Film * ''The Extra'' (1962 film), a Mexican film * ''The Extra'' (2005 film), an Australian film Literature * ''Extra'' (newspaper), a Brazilian newspaper * ''Extra!'', an American me ...
year, he wouldn't do silly things." Brandt's comments generated significant controversy, including from several other current and former NFL players like Haskins's former teammate
Cameron Heyward Cameron Phillip Heyward (born May 6, 1989) is an American football defensive tackle for the Pittsburgh Steelers of the National Football League (NFL). He was drafted by the Steelers in the first round of the 2011 NFL Draft. He played college foo ...
, who called Brandt's comments "disgraceful," and former Dallas Cowboys wide receiver
Dez Bryant Desmond Demond Bryant (born November 4, 1988) is an American football wide receiver who is a free agent. He played college football at Oklahoma State, where he earned All-American honors in 2008. He was drafted by the Dallas Cowboys in the fir ...
, who called Brandt's comments "unacceptable." Several called for Brandt to lose his job in NFL radio over the comments. Brandt later apologized for the comments in a statement on Twitter, saying he "reacted carelessly and insensitively" and apologizing for his "poor choice of words."


Personal life

After a few years out of football, he returned as a print analyst and draft expert. He currently contributes to NFL.com as a senior analyst and is a major contributor in selecting the
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All-American football team. Brandt has also been responsible for inviting collegiate players to the
NFL Draft The National Football League Draft, also called the NFL Draft or (officially) the Player Selection Meeting, is an annual event which serves as the league's most common source of player recruitment. Each team is given a position in the drafting o ...
every year. He is a regular on SiriusXM NFL Radio as a commentator on "Late Hits", "The Endzone", and the "SiriusXM NFL Tailgate Show". He was inducted into the
Texas Sports Hall of Fame The Texas Sports Hall of Fame recognizes athletes, coaches, and administrators who have made "lasting fame and honor to Texas sports". It was established in 1951 by the Texas Sports Writers Association. Once it made its first induction (baseball ...
on April 9, 2015. He was announced as the 22nd member of the Cowboys' Ring of Honor on November 2, 2018. On February 2, 2019, it was announced at the annual NFL Honors Awards that Brandt was elected to the
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coa ...
, and his bust was sculpted by
Scott Myers Scott Myers (born 1958, USA) is an American painter and sculptor who lives and works in Texas. He graduated Texas A&M University in 1984 with a doctorate in veterinary medicine. He studied sculpture throughout Italy focusing on Florence, Veni ...
.Former Cowboys vice president of player personnel Gil Brandt named to 2019 Hall of Fame class
/ref>


References


External links


Gil Brandt's NFL.com archive

A Shuttle Shakes Up The Pros

The Dallas Cowboys Dynasty

Gil Brandt From Photog To Super Scout
{{DEFAULTSORT:Brandt, Gil 1932 births Dallas Cowboys executives Dallas Cowboys scouts Living people Los Angeles Rams scouts National Football League general managers San Francisco 49ers scouts Sportspeople from Milwaukee University of Wisconsin–Madison alumni Pro Football Hall of Fame inductees North Division High School (Milwaukee) alumni