Generic brand
   HOME

TheInfoList



Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a
brand name A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business Business is the activity of making one's living or making mon ...

brand name
, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "
private label Private label products are those manufactured by one company for sale under another company's brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other s ...
" products sold under a brand particular to the merchant, but typically priced lower and perceived as lower quality. The term ''off brand'' is sometimes used.


Characteristics

Generics may be manufactured by less prominent companies or manufactured on the same
production line A production line is a set of sequential operations established in a factory A factory, manufacturing plant or a production plant is an industrial site, often a complex consisting of several buildings filled with machinery A machine is a ...

production line
as branded products. Generic brand products may be of similar quality as a branded product, but are commonly made from lower-grade ingredients, or with less attention to appearance or flavor. Without the costs of marketing individual products, generic brands are priced lower than branded products. They are preferred by customers for whom price or value-for-money is the priority. They are generally more popular in recessionary times, when consumers' purchasing power is lower, putting them on the lookout for value-for-money products; they experienced a period of popularity in the United States in the late 1970s and early 1980s, during a period of high
price inflation In economics Economics () is the social science that studies how people interact with value; in particular, the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of go ...

price inflation
. Consumer perceptions about generic brands differ widely. A generic brand skin care product may have a consumer unsure about its ‘health and safety’ quotient. This implies that there are certain product categories more aligned to generic brands. Examples include over-the-counter medications, cereal and gasoline among others.


See also

*
Generic drug A generic drug is a pharmaceutical drug that contains the same chemical substance as a drug that was originally protected by chemical patents. Generic drugs are allowed for sale after the patents on the original drugs expire. Because the active ch ...
*
White label A white label record is a vinyl record with plain white labels attached. There are several variations each with a different purpose. Variations include test pressings, white label promos, and plain white labels. Test pressings, usually with ...
*
White-label product A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging Pa ...


Companies

*
Acme Corporation The Acme Corporation is a fictional corporation that features prominently in the '' Road Runner/Wile E. Coyote'' animated shorts as a running gag A running gag, or running joke, is a literary device that takes the form of an amusing joke or a ...
*
No Name (brand) No Name (styled as no name, french: sans nom) is a line of generic brand grocery and household products sold by Loblaw Companies Limited Loblaw Companies Limited is the largest Canadian food retailer, encompassing corporate and franchise supe ...
*
Muji (), or is a Japanese retail company which sells a wide variety of household and consumer goods. Muji's design philosophy is minimalist, and it places an emphasis on recycling, reducing production and packaging waste, and a no-logo or "no-brand" ...
*
Great Value Walmart, Walmart, Inc., like many large retail and grocery chain stores, offers private brands (also called house brands or store brands), which are lower-priced alternatives to brand, name brand products. Many products offered under Walmart brands ...
*
Kirkland Signature Costco Wholesale Corporation (Trade name, doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only Big-box store, big-box retail stores. , Costco was ...
*Safeway brands


References

{{DEFAULTSORT:Generic Brand Store brands Brands Branding terminology Patent law Product management