Gateway Center (Brooklyn)
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Gateway Center, also referred to as Gateway Plaza Mall or simply Gateway Mall, is a
shopping complex A shopping center (American English) or shopping centre (Commonwealth English), also called a shopping complex, shopping arcade, shopping plaza or galleria, is a group of shops built together, sometimes under one roof. The first known collec ...
in the Spring Creek section of
East New York East New York is a residential neighborhood in the eastern section of the borough of Brooklyn in New York City, United States. Its boundaries, starting from the north and moving clockwise, are roughly the Cemetery Belt and the Queens borough li ...
,
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. It is located just north of the
Belt Parkway The Belt Parkway is the name given to a series of connected limited-access highways that form a belt-like circle around the New York City boroughs of Brooklyn and Queens. The Belt Parkway comprises three of the four parkways in what is known as ...
at Erskine Street and Gateway Drive, which is near portions of the
Gateway National Recreation Area Gateway National Recreation Area is a U.S. National Recreation Area in New York City and Monmouth County, New Jersey. It provides recreational opportunities that are not commonly found in a dense urban environment, including ocean swimming, bir ...
. Built as part of the Gateway Estates plan for commercial and retail development, it consists of two structures: the original structure opened in 2002 (now called Gateway Center South), and a second adjacent development opened in 2014 (called Gateway Center North or Gateway Center II).


Location

The Gateway Center complex, constructed under the Gateway Estates development plan for Spring Creek, is bounded by Erskine Street to the east, and a road now called Gateway Drive to the south and west, which follows the right of way of Seaview Avenue traveling east-to-west. An access road and parking lot form its northern boundary. It is located just north of the
Belt Parkway The Belt Parkway is the name given to a series of connected limited-access highways that form a belt-like circle around the New York City boroughs of Brooklyn and Queens. The Belt Parkway comprises three of the four parkways in what is known as ...
and can be accessed by the parkway's Exit 15, which leads to Erskine Street. The original mall (Gateway Center South), which opened in 2002, consists of a complex, with a large parking lot and three separate structures to the south along Gateway Drive. It is anchored by several major stores, including
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
,
The Home Depot The Home Depot, Inc., is an American multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportation rentals. Home Depot is the largest home improvement re ...
,
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
, and
BJ's Wholesale Club BJ's Wholesale Club Holdings, Inc., commonly referred as BJ's, is an American membership-only warehouse club chain based in Marlborough, Massachusetts, operating on the East Coast of the United States in addition to Ohio, Michigan, and Indi ...
. The newer northern complex (Gateway Center North), which opened in 2014, is similarly sized at , with a second parking lot, four small adjacent buildings for small outlets, a fifth structure for an
Applebee's Applebee's Restaurants LLC. is an American company that develops, franchises, and operates the Applebee's Neighborhood Grill + Bar restaurant chain. The Applebee's concept focuses on casual dining, with mainstream American dishes such as salads ...
, and a sixth for a bank. Tenants of this section, which opened in stages in late 2014, include
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gi ...
,
T.J.Maxx TJ Maxx (stylized as T•J•maxx) is an American department store chain, selling at prices generally lower than other major similar stores. It has more than 1,000 stores in the United States, making it one of the largest clothing retailers in ...
, ShopRite, and
Aldi Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when ...
. The two-part complex was envisioned as a suburban-style
strip mall A strip mall, strip center or strip plaza is a type of shopping center common in North America where the stores are arranged in a row, with a sidewalk in front. Strip malls are typically developed as a unit and have large parking lots in front. ...
. The southern complex was designed by GreenbergFarrow Architects. The northern complex was designed by GreenbergFarrow as well as the
Perkins Eastman 'Perkins Eastman'' is an international architecture, interior design, urban design, planning, landscape architecture, graphic design, and project management firm. Headquartered in New York City, the firm is led by founding Principals Bradford Per ...
firm. Both main structures are designed in
Georgian architectural style Georgian architecture is the name given in most English-speaking countries to the set of architectural styles current between 1714 and 1830. It is named after the first four British monarchs of the House of Hanover—George I, George II, Geor ...
, with brick outer facades and green trim. GreenbergFarrow also designed Related's Gateway Center at Bronx Terminal Market. The mall is located north of the former Fountain Avenue Landfill (now re-developed as Shirley Chisholm State Park) and was constructed on part of 230 acres of former
landfill A landfill site, also known as a tip, dump, rubbish dump, garbage dump, or dumping ground, is a site for the disposal of waste materials. Landfill is the oldest and most common form of waste disposal, although the systematic burial of the wast ...
, which characterized Spring Creek for much of the 20th century. Located across Erskine Street to the east is the Brooklyn Developmental Center. Just north of the complex are
Nehemiah Nehemiah is the central figure of the Book of Nehemiah, which describes his work in rebuilding Jerusalem during the Second Temple period. He was governor of Persian Judea under Artaxerxes I of Persia (465–424 BC). The name is pronounced o ...
Spring Creek and Gateway Elton, two affordable housing developments which were planned and constructed along with the mall as part of the Gateway Estates project. West of the mall across Hendrix Creek is
Starrett City Starrett City (formally known as the Spring Creek Towers) is a housing development in the Spring Creek section of East New York, in Brooklyn, New York City. It is located on a peninsula on the north shore of Jamaica Bay, bounded by Fresh Creek ...
(now known as Spring Creek Towers), accessible via the Belt Parkway to the south, or
Flatlands Avenue Flatlands Avenue is a major street in the New York City borough of Brooklyn. It runs approximately east-west, from Avenue N and East 35th Street in Flatlands in the west to Forbell Street, east of Fountain Avenue in East New York, near the Bro ...
to the north. Spring Creek Educational Campus, which houses two New York City high schools, is also located north at Flatlands Avenue and Elton Street.


Transportation

The mall is served directly by the and buses. Formerly terminating at Erskine Street near the Brooklyn Developmental Center, the B13, B83, and Q8 were extended to a new bus terminal area at the west end of Gateway Center North in August 2014. The B84, meanwhile, was created in June 2013 to serve the Spring Creek neighborhood. The closest
New York City Subway The New York City Subway is a rapid transit system owned by the government of New York City and leased to the New York City Transit Authority, an affiliate agency of the state-run Metropolitan Transportation Authority (MTA). Opened on October ...
stations to the mall are New Lots Avenue in East New York, served by the (connected by the B84 bus), and
Rockaway Parkway Rockaway Parkway is a major commercial street in the Canarsie & Brownsville neighborhoods of Brooklyn, New York. Canarsie High School, as well as a firehouse and several homes and businesses are on Rockaway Parkway. The Rockaway Parkway stati ...
in Canarsie, served by the .


History

The area that is now Gateway Mall, along with most of the Spring Creek neighborhood, originally consisted of marshland and creeks. The Milford Street Landfill existed on the site from the 1930s to 1950. Afterwards, the land remained vacant and was frequently used as illegal dumping grounds. The former landfill became known as the Vandalia Dunes due to its sandy landscape, and became a habitat for the Henslow's sparrow and other bird species. The area became the Fresh Creek Urban Renewal Area in 1967. In 1989, the tract was acquired by Starrett Housing Corporation—the managers of
Starrett City Starrett City (formally known as the Spring Creek Towers) is a housing development in the Spring Creek section of East New York, in Brooklyn, New York City. It is located on a peninsula on the north shore of Jamaica Bay, bounded by Fresh Creek ...
, which opened in 1974—for mixed-income housing construction. Although this plan was to be the predecessor to the current housing program in the area, the land was never developed. On June 25, 1996, the
New York City Council The New York City Council is the lawmaking body of New York City. It has 51 members from 51 council districts throughout the five boroughs. The council serves as a check against the mayor in a mayor-council government model, the performance of ...
amended the original Fresh Creek Urban Renewal Plan to facilitate the development of the Gateway Estates plan, which included what would become the Gateway Center. Ground broke on the Gateway Center project on November 16, 2000. It was the first phase of the major redevelopment and restoration of the Spring Creek area (including the Gateway Houses, the Spring Creek Campus, and Spring Creek Park) that was originally proposed in the late 1980s, and part of an initiative to reduce crime and blight and create jobs in East New York. The 640,000 square-foot structure was planned as a suburban-style
strip mall A strip mall, strip center or strip plaza is a type of shopping center common in North America where the stores are arranged in a row, with a sidewalk in front. Strip malls are typically developed as a unit and have large parking lots in front. ...
. characterized by brick facades and Georgian design features. It was developed by
The Related Companies The Related Companies, L.P. is an American real estate firm in New York City, with offices and developments in Boston, Chicago, Los Angeles, Las Vegas, Miami, San Francisco, Abu Dhabi, London, São Paulo and Shanghai. Related has more ...
, which is also a development partner in two large
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
properties: the
Time Warner Center Deutsche Bank Center (also One Columbus Circle and formerly Time Warner Center) is a mixed-use building on Columbus Circle in Manhattan, New York City. The building occupies the western side of Columbus Circle and straddles the border between ...
at
Columbus Circle Columbus Circle is a traffic circle and heavily trafficked intersection in the New York City borough of Manhattan, located at the intersection of Eighth Avenue, Broadway, Central Park South ( West 59th Street), and Central Park West, at the ...
, and the Hudson Yards Redevelopment Project. During the building of the mall, a new exit interchange for the
Belt Parkway The Belt Parkway is the name given to a series of connected limited-access highways that form a belt-like circle around the New York City boroughs of Brooklyn and Queens. The Belt Parkway comprises three of the four parkways in what is known as ...
was constructed at the south end of Erskine Street at a cost of $25 million. It opened on October 1, 2002, at the cost of $192 million, and created 1,700 new jobs. As part of the project, Related Companies also constructed an addition to Spring Creek Park circumscribing the mall, opening on May 2, 2003. Following the mall's opening, several bus routes were extended to serve the area: the B13 in April 2003, the B83 in September 2007, and the Q8 in June 2008. In early 2007, Related Companies proposed the second phase of the Gateway Center, a similarly sized complex to the first phase, which would include an additional parking lot and bus terminal area. In March 2009, the
New York City Council The New York City Council is the lawmaking body of New York City. It has 51 members from 51 council districts throughout the five boroughs. The council serves as a check against the mayor in a mayor-council government model, the performance of ...
rezoned land to be allocated for the project. In 2010, it was reported that
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
would be seeking to establish its first
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
location at Gateway, after years of local opposition. In spite of some polls that showed positive approval ratings for a Walmart location among residents of Brooklyn and the entire city, the plan was canceled due to opposition from local residents, and the developers signed ShopRite as an anchor instead. Construction on the expansion began in early 2014, opening in stages beginning on August 1 of that year. A third expansion is planned .


References


External links

*
Map of Gateway Center
{{New York City Malls Commercial buildings in Brooklyn Shopping malls in New York City Tourist attractions in Brooklyn East New York, Brooklyn Shopping malls established in 2002 2002 establishments in New York City