Garanimals is an American brand of children's related clothing separates, created by Seymour Lichtenstein in 1972 for Garan Incorporated. Each item of clothing features a hang-tag depicting one of several animal characters called Garanimals.
The original clothing had small embroidered animals on the breast or bottom of tops, and on the waistband of bottoms (or sometimes on one leg above the hem for shorts.)
The intent was to allow children to pick out their own outfits by matching the same animal to a top and a bottom (the line was coordinated so that matching sets would be complementary but provide a choice of combinations.)
In February 2008 the brand was relaunched in the US, and is sold exclusively by
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
, in its stores and online. Garan is currently owned by
Berkshire Hathaway
Berkshire Hathaway Inc. () is an American multinational conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from which it invests the float (the retained premiu ...
, which also owns
Fruit of the Loom.
References
External links
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Berkshire Hathaway
Products introduced in 1972
Clothing brands
Children's clothing brands
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