Gambling advertising is the

promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...

gambling Gambling (also known as betting or gaming) is the wagering of something of value ("the stakes") on a random event with the intent of winning something else of value, where instances of strategy are discounted. Gambling thus requires three el ...

casino A casino is a facility for certain types of gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shopping, cruise ships, and other tourist attractions. Some casinos are also known for hosting live entertai ...

lotteries A lottery is a form of gambling that involves the drawing of numbers at random for a prize. Some governments outlaw lotteries, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of ...

bookmaker A bookmaker, bookie, or turf accountant is an organization or a person that accepts and pays off bets on sporting and other events at agreed-upon odds. History The first bookmaker, Ogden, stood at Newmarket in 1795. Range of events Bookm ...

s or other organisations that provide the opportunity to make bets. It is usually conducted through a variety of

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...

or through sponsorship deals, particularly with

sporting events Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, t ...

or people. Although not as highly regulated as

tobacco advertising Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco product ...

and alcohol advertising, in many countries there are strict laws about the way in which such services can be marketed. Gaming operators often sponsor sporting events, sportspeople or television coverage. For example,

Bet365 Bet365 Group Ltd (commonly known and stylized as bet365 and spoken as "bet three-six-five") is a leading British online gambling company based in the United Kingdom. It was founded by Denise Coates, who remains the majority shareholder and join ...

sponsor snooker players and the

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...

coverage of The 2005 Ashes was sponsored by

Betfair Betfair is a British gambling company which operates the world's largest online betting exchange. Its product offering also includes sports betting, online casino, online poker, and online bingo. Founded in 2000, the business is split int ...

, both being online betting sites. In other instances, they will do stunts to get public attention. For example, many professional boxers have been sponsored by GoldenPalace.com, and sport temporary Golden Palace tattoos on their bodies. To get around advertising restrictions, some

online poker Online poker is the game of poker played over the Internet. It has been partly responsible for a huge increase in the number of poker players worldwide. Christiansen Capital Advisors stated online poker revenues grew from $82.7 million in 2001 t ...

companies advertise free-play sites, like PartyPoker.net and

PokerStars.net PokerStars is an online poker cardroom that was a part of The Stars Group until it was sold to Flutter Entertainment on May 5, 2020. It can be accessed through downloadable poker clients for the Windows, macOS, Android (operating system), Andro ...

, and sometimes even call these free sites "poker schools". These sites restrict access to those of legal age, even though it is not required. In Australia, the principal gaming agency TAB (

Totalisator Agency Board The Totalisator Agency Board, universally shortened to TAB or T.A.B., is the name given to monopoly totalisator organisations in Australia, New Zealand and South Africa. They operate betting shops and online betting. They were originally gove ...

) ran advertisements on TV during the 1990s, under the tagline "The Adrenaline Bet" (a play on the company's name). Since then, the TAB has been restricted from all advertising on television and other media, but is still allowed to print race dividends in the

newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as p ...

. From September 2007 the UK banned the advertising of around 1,000 gambling sites because they do not meet the guidelines dictated by the

Department for Culture, Media and Sport , type = Department , logo = Department for Digital, Culture, Media and Sport logo.svg , logo_width = , logo_caption = , seal = , seal_width = , seal_caption = , picture = Gove ...

. Channel 4 Racing enjoyed a turnaround in its financial fortunes after UK law was changed to allow bookmakers to advertise directly on TV; it now contains bookmakers' adverts placed within the programme, shortly before each race. In 2018, the BBC found links to gambling websites on the junior sections of the websites of several football clubs.Football clubs criticised for showing links to online gambling sites on junior pages of their websites
- Jack Watson, The Independent, 8 September 2018

Notes

External links

* ttps://web.archive.org/web/20050813014908/http://casinocitypress.com/OnlineGaming/AdvertisingLawPolicyReport/ Casinocitypress.com: Advertising and the Law {{Product advertising Gambling and society Advertising by product