Free Enterprise (film)
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''Free Enterprise'' is a 1999
romantic comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typica ...
film starring
Eric McCormack Eric James McCormack (born April 18, 1963) is a Canadian-American actor and singer, known for his roles as Will Truman in the NBC sitcom ''Will & Grace'', Grant MacLaren in Netflix's ''Travelers'' and Dr. Daniel Pierce in the TNT crime drama ...
and Rafer Weigel, and featuring
William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1965 debut as the captain of the starship ''Enterpris ...
, directed by
Robert Meyer Burnett Robert Meyer Burnett (born May 15, 1967) is an American filmmaker, DVD producer, online film pundit and YouTuber. Burnett directed ''Free Enterprise (film), Free Enterprise'' and the short film ''The Sacred Fire''. He has also edited over ten feat ...
and written by Mark A. Altman and Burnett.


Plot

The film deals with the mid-life crises of its two main protagonists, Mark (
Eric McCormack Eric James McCormack (born April 18, 1963) is a Canadian-American actor and singer, known for his roles as Will Truman in the NBC sitcom ''Will & Grace'', Grant MacLaren in Netflix's ''Travelers'' and Dr. Daniel Pierce in the TNT crime drama ...
) and Robert ( Rafer Weigel), fictionalized versions of the film's director and producer/writer. The two friends struggle with adult career and relationship problems, all the while defiantly clinging to the geeky science fiction
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
of their youth and seeking advice from their greatest hero,
William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1965 debut as the captain of the starship ''Enterpris ...
. Shatner plays a campy caricature of himself as he works on a one-man musical version of ''
Julius Caesar Gaius Julius Caesar (; ; 12 July 100 BC – 15 March 44 BC), was a Roman general and statesman. A member of the First Triumvirate, Caesar led the Roman armies in the Gallic Wars before defeating his political rival Pompey in a civil war, ...
'' in hopes of finally being taken seriously as a dramatist and musical performer. Hip-hop artist "The Rated R", joined by Shatner, provides the concluding musical number "No Tears for Caesar", a pastiche of famous lines from the play set to a rap rhythm. The film's score was produced by
Scott Spock David Scott Alspach, known professionally as Scott Spock, is an American songwriter, record producer and composer.  He is known for being a member of the pop writing and production team The Matrix, who have written and produced many hit single ...
.


Cast

*
Eric McCormack Eric James McCormack (born April 18, 1963) is a Canadian-American actor and singer, known for his roles as Will Truman in the NBC sitcom ''Will & Grace'', Grant MacLaren in Netflix's ''Travelers'' and Dr. Daniel Pierce in the TNT crime drama ...
as
Mark Mark may refer to: Currency * Bosnia and Herzegovina convertible mark, the currency of Bosnia and Herzegovina * East German mark, the currency of the German Democratic Republic * Estonian mark, the currency of Estonia between 1918 and 1927 * F ...
* Rafer Weigel as
Robert The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honou ...
** Spencer Klein as young Robert *
Audie England Adrienne Marie "Audie" England (born July 12, 1967) is an American actress and professional photographer. Life and career England was born in Los Angeles, California, and graduated from UCLA with a concentration in cinematography. When she wa ...
as Claire *
William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1965 debut as the captain of the starship ''Enterpris ...
as Bill *
Phil LaMarr Phillip LaMarr (born January 24, 1967) is an American actor, comedian and screenwriter. LaMarr was one of the original featured cast members on the sketch comedy television series '' Mad TV''. His voice acting roles in animated series include J ...
as Eric *
Deborah Van Valkenburgh Deborah Gaye Van Valkenburgh (born August 29, 1952) is an American actress best known for her screen debut as Mercy in the 1979 cult film '' The Warriors'', and her role as Jackie Rush for five seasons (1980–1985) on the television situation ...
as Marlena *
Thomas Hobson Thomas Hobson may refer to * Thomas Hobson (postal carrier) (c. 1544–1631), English postal carrier * Thomas Hobson (actor) (born 1982), American actor * Thomas Hobson (cricketer) (born 1994), South African cricketer {{hndis, name=Hobson, ...
as Richard * Jennifer Sommerfield as Tricia * Jonathan Slavin as Dan *
Patrick Van Horn Patrick Van Horn (born March 17, 1969) is an American actor. He is best known for his role as Sue in the 1996 film '' Swingers'', starring alongside real-life friends Jon Favreau, Vince Vaughn and Ron Livingston. He had previously appeared in t ...
as Sean * Lori Lively as Leila * Holly Gagnier as Laura Hafermann * Ellie Cornell as Suzanne Crawford * Marilyn Kentz as Gail, Mark's mom * Diana Cignoni as Illa * Sharon Leibowitz as Sharon * Daniel Schweiger as Schweiger * Mickey Cassidy as Bully


Production

Kay Reindl, a friend of Mark A. Altman and Robert Meyer Burnett, and a television writer on ''
Millennium A millennium (plural millennia or millenniums) is a period of one thousand years, sometimes called a kiloannum (ka), or kiloyear (ky). Normally, the word is used specifically for periods of a thousand years that begin at the starting point (ini ...
'' and ''
The Twilight Zone ''The Twilight Zone'' is an American media franchise based on the anthology television series created by Rod Serling. The episodes are in various genres, including fantasy, science fiction, absurdism, dystopian fiction, suspense, horror, sup ...
'', felt that they could make a film out of their clique's obsession with ''Star Trek''. Burnett remembered that one day Altman called him and read a scene where he was beaten up in junior high school for wearing a ''Trek'' uniform. William Shatner appeared to him as a vision and told him to fight back. Altman wrote the first draft and then Burnett rewrote it. When Altman and Burnett approached Shatner about being in ''Free Enterprise'', he was not interested: "I had played my irkpersona as far as I wanted to go and probably as far as anybody wants me to go." Undaunted, Altman and Burnett tweaked his character to be more like Peter O'Toole's in ''
My Favorite Year ''My Favorite Year'' is a 1982 American comedy film released by Metro-Goldwyn-Mayer, directed by Richard Benjamin and written by Norman Steinberg and Dennis Palumbo from a story written by Palumbo. The film tells the story of a young comedy writ ...
''. They also incorporated several anecdotes from Shatner's actual life.


Release

''Free Enterprise'' had a tiny theatrical release in only nine
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
theaters in 1998 with little promotion. Burnett said, "Nobody went to see it. It was really disheartening". In his review for the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'', Kevin Thomas said that the film brought "new life into the Hollywood-set romantic comedy genre" and was "funny, sharp and engaging". The '' L.A. Weekly'' said it was a "very funny, likable comedy about geeks in love". In her review for the ''
Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large na ...
'', Jen Chaney praised "the often funny and, strangely enough, sometimes touching performance by Shatner."


Reception

Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
gives the film a score of 83% based on reviews from 24 critics.


Awards

The film won four awards, including the 2000 '' Saturn Award'' for Best Home Video Release. A new 2-disc
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
special edition ''Free Enterprise: Extended "Five Year Mission" Edition'' was released on March 7, 2006.


Popular culture references

The film is laced with references to past and contemporary science-fiction films and television series, such as '' Star Wars'' and '' Logan's Run''. Most prominent is ''
Star Trek: The Original Series ''Star Trek'' is an American science fiction television series created by Gene Roddenberry that follows the adventures of the starship and its crew. It later acquired the retronym of ''Star Trek: The Original Series'' (''TOS'') to distinguis ...
'', which is treated by the protagonists as a source of inspiration and moral guidance. ''Free Enterprise'' explores the dating scene for late
Generation X Generation X (or Gen X for short) is the Western demographic cohort following the baby boomers and preceding the millennials. Researchers and popular media use the mid-to-late 1960s as starting birth years and the late 1970s to early 1980s a ...
Hollywood singles from a decidedly sardonic perspective. The credits are laced with references and spoilers.


Soundtrack

The original motion picture soundtrack for ''Free Enterprise'' was released on June 15, 1999 by Nettwerk Records under the Unforscene Music imprint. # Jerry Van Rooyen – The Great Robbery #
Frankie Goes to Hollywood Frankie Goes to Hollywood were an English synth-pop band formed in Liverpool in 1980. The group's best-known line-up comprised Holly Johnson (vocals), Paul Rutherford (singer), Paul Rutherford (backing vocals), Peter Gill (FGTH drummer), Peter ...
Welcome to the Pleasuredome ''Welcome to the Pleasuredome'' is the debut studio album by English synth-pop band Frankie Goes to Hollywood, first released on 29 October 1984 by ZTT Records. Originally issued as a vinyl double album, it was assured of a UK chart entry at n ...
# David Garza – Glow in the Dark #
Bertine Zetlitz Bertine Axeliane Robberstad Zetlitz (born 9 April 1975) is a Norwegian pop singer. Career Bertine Zetlitz began her musical journey at a young age, penning her first numbers aged just 12. After gaining a background in classical music, Zetlitz b ...
– Apples and Diamonds # Sumack – Metaphysical # Duran Duran – Planet Earth # Weed – If Only U Could See #
Shriekback Shriekback are an English rock band formed in 1981 in Kentish Town by Barry Andrews, formerly of XTC and the League of Gentlemen (keyboards/synthesizers/vocals), and Dave Allen, formerly of Gang of Four (bass), with Carl Marsh, formerly of ...
– Underwaterboys # Madeleine Peyroux – (Getting Some) Fun Out of Life # Povi – Dragonflies # Manufacture feat.
Sarah McLachlan Sarah Ann McLachlan OC OBC (born January 28, 1968) is a Canadian singer-songwriter. As of 2015, she had sold over 40 million albums worldwide. McLachlan's best-selling album to date is '' Surfacing'', for which she won two Grammy Awards (ou ...
– As The End Draws Near #
The Cult The Cult are an English rock band formed in 1983 in Bradford, West Yorkshire. Before settling on their current name in January 1984, the band performed under the name Death Cult, which was an evolution of the name of lead singer Ian Astbury' ...
– She Sells Sanctuary #
William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1965 debut as the captain of the starship ''Enterpris ...
, Rated R – No Tears for Caesar # (Unlisted Bonus Track) William Shatner – William Shatner's Self-Effacing Tale


Sequel

A sequel called ''Free Enterprise: The Wrath of Shatner'' was in pre-production. Interviewed at Comic-Con 2011, director Robert Meyer Burnett admitted that earlier in the year, funding for the sequel was pulled two days before filming, but says that the project is not dead.


See also

* '' Trekkies''


References


External links

* * * *
In depth review of the Extended Edition
by Philipe Rubio, Bits of News.



{{Star Trek 1999 films 1999 independent films 1999 romantic comedy films American independent films American romantic comedy films American satirical films Comedy films based on actual events Films set in Los Angeles Films shot in Los Angeles Star Trek fandom Works about Star Trek 1990s English-language films 1990s American films