Forrester is a research and advisory company that offers a variety of services including research, consulting, and events. Forrester has nine North America locations:

Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston, ...

;

New York, New York New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

;

San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...

;

McLean, Virginia McLean ( ) is an unincorporated community and census-designated place (CDP) in Fairfax County in Northern Virginia. McLean is home to many diplomats, military, members of Congress, and high-ranking government officials partially due to its prox ...

;

Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and ...

;

Norwalk, Connecticut , image_map = Fairfield County Connecticut incorporated and unincorporated areas Norwalk highlighted.svg , mapsize = 230px , map_caption = Location in Fairfield County, Connecticut, Fairfield County and ...

;

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

;

Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...

; and

Toronto, Canada Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

. It also has four European locations:

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the capital and most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the urban ar ...

Frankfurt Frankfurt, officially Frankfurt am Main (; Hessian: , " Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on it ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

, and

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Si ...

and four locations in the APAC region:

New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament Hous ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

Beijing } Beijing ( ; ; ), Chinese postal romanization, alternatively romanized as Peking ( ), is the Capital city, capital of the China, People's Republic of China. It is the center of power and development of the country. Beijing is the world's Li ...

, and

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...

History

Forrester was founded in July 1983 by George Forrester Colony, now chairman of the board and chief executive officer, in

Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...

, Massachusetts. The company's first report, "The Professional Automation Report," was published in November 1983. In November 1996, Forrester announced its

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...

of 2,300,000 shares. In February 2000, the company announced its secondary public offering of 626,459 shares. In 2011, Forrester announced the arrival of a new era, the “age of the customer,” that would reshape the way organizations succeed and grow. Forrester anchored its strategy, organization, and research around the age of the customer to help its customers adapt to a market driven by customers. Forrester has made a number of acquisitions over the past 20 years, including Fletcher Research, a British Internet research firm, in November 1999; FORIT GmbH, a German market research and consulting firm, in October 2000; Giga Information Group, a Cambridge, Massachusetts-based information technology research and consulting company, in February 2003; New York City-based Jupiter Research, in July 2008;Forbes Magazine, "Forrester Buys JupiterResearch For $23 Million"
/ref> Strategic Oxygen on December 1, 2009; Springboard Research on May 12, 2011; FeedbackNow and GlimpzIt in 2018; and SiriusDecisions, a business-to-business research and advisory firm, in 2019. Forrester serves clients in North America, Europe, and Asia Pacific. Forrester's head office has always been in Cambridge, Massachusetts: first, near

Harvard Square Harvard Square is a triangular plaza at the intersection of Massachusetts Avenue, Brattle Street and John F. Kennedy Street near the center of Cambridge, Massachusetts, United States. The term "Harvard Square" is also used to delineate the busi ...

, then, in Technology Square, and now in Cambridge Discovery Park (Acorn Park).

Leaderships

* George F. Colony, chairman of the board and CEO.

References

External links

* {{official website, http://www.forrester.com 1983 establishments in Massachusetts Companies based in Cambridge, Massachusetts Companies established in 1983 Market research companies of the United States Research and analysis firms of the United States