''Ford Theatre'', spelled ''Ford Theater'' for the original radio version and known, in full, as ''The Ford Television Theatre'' for the TV version, is a radio and television

anthology series An anthology series is a radio, television, video game or film series that spans different genres and presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a dif ...

broadcast in the United States in the 1940s and 1950s. At various times the television series appeared on all three major television networks, while the radio version was broadcast on two separate networks and on two separate coasts. ''Ford Theatre'' was named for its sponsor, the

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...

, which had an earlier success with its concert music series, ''

The Ford Sunday Evening Hour ''The Ford Sunday Evening Hour'' is an American concert radio series sponsored by the Ford Motor Company. The hour-long program was broadcast from 1934 to 1946,Sies, Luther F. (2014). ''Encyclopedia of American Radio, 1920-1960, 2nd Edition, Volum ...

'' (1934–42).

Radio

''Ford Theater'' as a radio series lasted for only two seasons. Its first season was broadcast from New York City on

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

with such actors as Ed Begley,

Shirley Booth Shirley Booth (born Marjory Ford; August 30, 1898October 16, 1992) was an American actress. One of only 24 performers to achieve the Triple Crown of Acting, Booth was the recipient of an Academy Award, two Primetime Emmy Awards and three Tony Awa ...

Gary Merrill Gary Fred Merrill (August 2, 1915 – March 5, 1990) was an American film and television actor whose credits included more than 50 feature films, a half-dozen mostly short-lived TV series, and dozens of television guest appearances. He starr ...

Everett Sloane Everett H. Sloane (October 1, 1909 – August 6, 1965) was an American character actor who worked in radio, theatre, films, and television. Early life Sloane was born in Manhattan on October 1, 1909, to Nathaniel I. Sloane and Rose (Gerst ...

and Vicki Vola. This season ran from October 5, 1947, to June 27, 1948. Due to poor ratings, Ford moved the show to

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...

and CBS for the second season, where top Hollywood actors headed the casts. This season, which lasted from October 8, 1948, to July 1, 1949, received much higher ratings. However, with television rising in popularity, Ford decided to end its radio show and focus solely on television.

Howard Lindsay Howard Lindsay, born Herman Nelke, (March 29, 1889 – February 11, 1968) was an American playwright, librettist, director, actor and theatrical producer. He is best known for his writing work as part of the collaboration of Lindsay and Crouse ...

became the program's master of ceremonies on October 5, 1947.

Television

The first ''Ford Theatre'' on U.S. television appeared on October 17, 1948, near the beginning of regularly scheduled

prime time Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...

network programming. It was an hour-long drama, broadcast live, as was most television of the era. This series used primarily

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

actors. The program began as a monthly series, switching to biweekly a year later, in alternation on Friday nights at 9:00 pm

Eastern time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small ...

with the '' 54th Street Revue.'' During this period, programming included adaptations of ''

Little Women ''Little Women'' is a coming-of-age novel written by American novelist Louisa May Alcott (1832–1888). Alcott wrote the book, originally published in two volumes in 1868 and 1869, at the request of her publisher. The story follows the live ...

,'' with

June Lockhart June Lockhart (born June 25, 1925) is an American actress, beginning a film career in 1930s & 1940s in such films at ''A Christmas Carol'' and '' Meet Me in St. Louis''. She primarily acted in 1950s and 1960s television, and with performances on ...

and

Kim Hunter Kim Hunter (born Janet Cole; November 11, 1922 – September 11, 2002) was an American theatre, film, and television actress. She achieved prominence for portraying Stella Kowalski in the original production of Tennessee Williams' ''A Streetcar ...

, and ''One Sunday Afternoon,'' with

Burgess Meredith Oliver Burgess Meredith (November 16, 1907 – September 9, 1997) was an American actor and filmmaker whose career encompassed theater, film, and television. Active for more than six decades, Meredith has been called "a virtuosic actor" and "on ...

and

Hume Cronyn Hume Blake Cronyn Jr. OC (July 18, 1911 – June 15, 2003) was a Canadian-American actor and writer. Early life Cronyn, one of five children, was born in London, Ontario, Canada. His father, Hume Blake Cronyn, Sr., was a businessman an ...

. During the following season, the final season for the program on CBS, the alternation in the same time slot was with ''Magnavox Theater.'' Garth Montgomery was the producer, with Carl Beier as associate producer. Franklin Schaffner was the director. A half-hour filmed ''Ford Theatre'' returned to the airwaves on

for the 1951–52 season on Thursday nights at 9:30 pm Eastern. At this time, production was moved from New York to

, and featured actors based there rather than on Broadway. Some of these programs were comedies instead of dramas. Performers appearing during this era included Frank Bank,

Scott Brady Scott Brady (born Gerard Kenneth Tierney; September 13, 1924 – April 16, 1985) was an American film and television actor best known for his roles in Western films and as a ubiquitous television presence. He played the title role in the televi ...

Claudette Colbert Claudette Colbert ( ; born Émilie Claudette Chauchoin; September 13, 1903July 30, 1996) was an American actress. Colbert began her career in Broadway productions during the late 1920s and progressed to films with the advent of talking pictures ...

, Charles Coburn, Ed Hinton,

Vivi Janiss Vivi may refer to: People * Vivi Bach (1939–2013), Danish actress and singer * Vivi Fernandez (born 1977), Brazilian model * Vivi Flindt (born 1943), Danish ballerina * Vivi Friedman (1967–2012), Finnish film director * Vivi Gioi (1917–1975 ...

Peter Lawford Peter Sydney Ernest Lawford ( Aylen; 7 September 1923 – 24 December 1984) was an English-American actor.Obituary '' Variety'', 26 December 1984. He was a member of the " Rat Pack" and the brother-in-law of US president John F. Kennedy and se ...

Sam Levene Sam Levene (born Scholem Lewin; August 28, 1905 – December 28, 1980) was a Russian Empire-born American Broadway, film, radio, and television actor and director. In a career spanning over five decades, he appeared in over 50 comedy and dr ...

, Ida Lupino, Thomas Mitchell,

Dennis Morgan Dennis Morgan (born Earl Stanley Morner, December 20, 1908 – September 7, 1994) was an American actor-singer. He used the acting pseudonym Richard Stanley before adopting the name under which he gained his greatest fame. According to one obi ...

Karen Sharpe Karen Kay Sharpe (born September 20, 1934) is an American film and television actress. She is known for playing Laura Thomas in the American western television series ''Johnny Ringo''. Life and career Sharpe was born in San Antonio, Texas, th ...

Ann Sheridan Clara Lou "Ann" Sheridan (February 21, 1915 – January 21, 1967) was an American actress and singer. She is best known for her roles in the films ''San Quentin'' (1937) with Humphrey Bogart, ''Angels with Dirty Faces'' (1938) with James Cagney ...

Barry Sullivan Barry Sullivan may refer to: *Barry Sullivan (American actor) (1912–1994), US film and Broadway actor *Barry Sullivan (stage actor) (1821–1891), Irish born stage actor active in Britain and Australia *Barry Sullivan (lawyer) Barry Sullivan is ...

, and Beverly Washburn. Also appearing for the first time together were

Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...

and

Nancy Davis Nancy Davis Reagan (; born Anne Frances Robbins; July 6, 1921 – March 6, 2016) was an American film actress and First Lady of the United States from 1981 to 1989. She was the second wife of president Ronald Reagan. Reagan was born in Ne ...

, in an episode entitled "First Born," which first aired on February 3, 1953. In October 1954, ''Ford Theatre'' became the first network television series to be filmed regularly in color. During this period, ''Ford Theatre'' finished in the

Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...

at number 30 for the 1952–1953 season, number seven in 1953–1954, number 9 in 1954–1955, and number 13 in 1955–1956. After four seasons on NBC, the program was shown for a final season on ABC during the 1956–57 season. The time slot was changed to Wednesdays at 9:30 pm. The last prime time broadcast of ''Ford Theatre'' was on July 10, 1957. From 9:00 to 9:30 p.m. on Saturdays during the summer of 1958, NBC broadcast the anthology series ''Opening Night'', which consisted entirely of reruns of episodes of ''Ford Theatre'' from the 1956–1957 season.Brooks and Marsh (1995), p. 779. First aired on June 14, 1958, ''Opening Night'' was broadcast every other week, alternating in its time slot with '' Club Oasis with Spike Jones''. Its final episode aired on September 8, 1958. In 1954,'' Billboard'' voted ''Ford Theatre'' the best filmed network television drama series.

Episodes

Season 1 (1948–49)

Season 2 (1949–50)

Season 3 (1950–51)

Season 4 (1952–53)

Season 5 (1953–54)

Season 6 (1954–55)

Season 7 (1955–56)

Season 8 (1956–57)

References

External links

– the radio series

* *

Listen to

*{{InternetArchiveOTR, id=FordTheater, title=Ford Theater

Watch

Episodes of the television version of ''Ford Theatre'' from the Internet Archive
1948 American television series debuts 1957 American television series endings 1940s American radio programs 1940s American anthology television series 1950s American anthology television series American Broadcasting Company original programming American live television series Black-and-white American television shows CBS original programming English-language television shows NBC original programming Television series by Screen Gems Television series by Sony Pictures Television Ford Motor Company NBC radio programs CBS Radio programs Anthology radio series