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Flirting or coquetry is a
social Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from ...
and sexual behavior involving spoken or written communication, as well as
body language Body language is a type of communication in which physical behaviors, as opposed to words, are used to express or convey information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use of space. ...
. It is either to suggest interest in a deeper relationship with the other person or, if done playfully, for amusement. It usually involves speaking and behaving in a way that suggests a mildly greater intimacy than the actual relationship between the parties would justify. This may be accomplished by communicating a sense of playfulness or irony.
Double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, of which one is typically obvious, whereas the other often conveys a message that would be too socially ...
s (where one meaning is more formally appropriate, and another more suggestive) may be used. Body language can include flicking the hair, eye contact, brief touching, open stances, proximity, and other gestures. Flirting may be done in an under-exaggerated, shy or frivolous style. Vocal communication of interest can include, for example, * Alterations in vocal tone (such as pace, volume, and intonation), * Challenges (including teasing, questions, qualifying, and feigned disinterest) that may serve to increase tension, and to test intention and congruity * Adoration, which includes offers, approval and tact, knowledge and demonstration of poise,
self-assurance Confidence is a state of being clear-headed either that a hypothesis or prediction is correct or that a chosen course of action is the best or most effective. Confidence comes from a Latin word 'fidere' which means "to trust"; therefore, having ...
, smart and stylish, a commanding attitude. Flirting behavior varies across cultures due to different modes of social etiquette, such as how closely people should stand ( proxemics), how long to hold eye contact, how much touching is appropriate and so forth. Nonetheless, some behaviors may be more universal. For example, ethologist
Irenäus Eibl-Eibesfeldt Irenäus Eibl-Eibesfeldt (; 15 June 1928 – 2 June 2018) was an Austrian ethologist in the field of human ethology. In authoring the book which bears that title, he applied ethology to humans by studying them in a perspective more common to vo ...
found that in places as different as Africa and North America, women exhibit similar flirting behavior, such as a prolonged stare followed by a nonchalant break of gaze along with a little smile.


Etymology

The origin of the word '' flirt'' is obscure. The ''
Oxford English Dictionary The ''Oxford English Dictionary'' (''OED'') is the first and foundational historical dictionary of the English language, published by Oxford University Press (OUP). It traces the historical development of the English language, providing a c ...
'' (first edition) associates it with such onomatopoeic words as ''flit'' and ''flick'', emphasizing a lack of seriousness; on the other hand, it has been attributed to the old French ''conter fleurette'', which means "to (try to) seduce" by the dropping of flower petals, that is, "to speak sweet nothings". While old-fashioned, this expression is still used in French, often mockingly, but the English gallicism ''to flirt'' has made its way and has now become an anglicism. The word ''fleurette'' was used in the 16th century in some sonnets, and some other texts. The French word ''fleurette'' (small flower), and the language of old south France word ''flouretas'' (from the Latin ''flora'' (for flower)), are related to some little says where flowers are both at the same time a pretext and the comparison terms. In southern France, some usage were yet used in 1484, In French, some other words more or less related are derived from the word fleur: for instance ''effleurer'' (English: lightly touch) from 13th century ''esflourée''; ''déflorer'' (English: deflower) from 13th century ''desflorer'' or ( fleuret (English Foil) 18th century. The association of flowers, spring, youth, and women is not modern and were yet considered in ancient culture, such as the
Chloris In Greek mythology, the name Chloris (; Greek Χλωρίς ''Chlōrís'', from χλωρός ''chlōrós'', meaning "greenish-yellow", "pale green", "pale", "pallid", or "fresh") appears in a variety of contexts. Some clearly refer to different char ...
in
ancient Greece Ancient Greece ( el, Ἑλλάς, Hellás) was a northeastern Mediterranean civilization, existing from the Greek Dark Ages of the 12th–9th centuries BC to the end of classical antiquity ( AD 600), that comprised a loose collection of cu ...
, or Flora (deity) in the ancient
Roman Empire The Roman Empire ( la, Imperium Romanum ; grc-gre, Βασιλεία τῶν Ῥωμαίων, Basileía tôn Rhōmaíōn) was the post-Roman Republic, Republican period of ancient Rome. As a polity, it included large territorial holdings aro ...
, including Floralia festival, and in other older poems, such as the Song of Songs.


History

During World War II, anthropologist
Margaret Mead Margaret Mead (December 16, 1901 – November 15, 1978) was an American cultural anthropologist who featured frequently as an author and speaker in the mass media during the 1960s and the 1970s. She earned her bachelor's degree at Barnard C ...
was working in Britain for the British Ministry of Information and later for the U.S.
Office of War Information The United States Office of War Information (OWI) was a United States government agency created during World War II. The OWI operated from June 1942 until September 1945. Through radio broadcasts, newspapers, posters, photographs, films and othe ...
, delivering speeches and writing articles to help the American soldiers better understand the British civilians, and vice versa. She observed in the flirtations between the American soldiers and British women a pattern of misunderstandings regarding who is supposed to take which initiative. She wrote of the Americans, "The boy learns to make advances and rely upon the girl to repulse them whenever they are inappropriate to the state of feeling between the pair", as contrasted to the British, where "the girl is reared to depend upon a slight barrier of chilliness... which the boys learn to respect, and for the rest to rely upon the men to approach or advance, as warranted by the situation." This resulted, for example, in British women interpreting an American soldier's gregariousness as something more intimate or serious than he had intended. Communications theorist
Paul Watzlawick Paul Watzlawick (July 25, 1921 – March 31, 2007) was an Austrian-American family therapist, psychologist, communication theorist, and philosopher. A theoretician in communication theory and radical constructivism, he commented in the fields ...
used this situation, where "both American soldiers and British girls accused one another of being sexually brash", as an example of differences in "punctuation" in interpersonal communications. He wrote that courtship in both cultures used approximately 30 steps from "first eye contact to the ultimate consummation", but that the sequence of the steps was different. For example, kissing might be an early step in the American pattern but a relatively intimate act in the English pattern. Japanese courtesans had another form of flirting, emphasizing non-verbal relationships by hiding the lips and showing the eyes, as depicted in much Shunga art, the most popular print media at the time, until the late 19th century.


European hand fans

The fan was extensively used as a means of communication and therefore a way of flirting from the 16th century onwards in some European societies, especially
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...
and
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...
. A whole sign language was developed with the use of the fan, and even etiquette books and magazines were published. Charles Francis Badini created the Original Fanology or Ladies' Conversation Fan which was published by William Cock in
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
in 1797. The use of the fan was not limited to women, as men also carried fans and learned how to convey messages with them. For instance, placing the fan near the heart meant "I love you", while opening a fan wide meant "Wait for me". In Spain, where the use of fans (called "abanicos") is still very popular today, ladies used them to communicate with suitors or prospective suitors without attracting the notice of their families or chaperons. This use was highly popular during the 19th and early 20th centuries.


Purpose

People flirt for a variety of reasons. According to social anthropologist Kate Fox, there are two main types of flirting: flirting just for fun and flirting with further intent. In a 2014 review, sociologist David Henningsen identified six main motivations for flirting: sex, relational development, exploration, fun, self-esteem, and as a means to an end. Henningsen found that many flirting interactions involve more than one of these motives. There also appear to be gender differences in flirting motivation.


Courtship

Many people flirt as a
courtship Courtship is the period wherein some couples get to know each other prior to a possible marriage. Courtship traditionally may begin after a betrothal and may conclude with the celebration of marriage. A courtship may be an informal and private m ...
initiation method, with the aim of engaging in a sexual relationship with another person. In this sense, flirting plays a role in the mate-selection process. The person flirting will send out signals of sexual availability to another, and expects to see the interest returned in order to continue flirting. Flirting can involve non-verbal signs, such as an exchange of glances, hand-touching, and hair-touching; or verbal signs, such as chatting, giving flattering comments, and exchanging telephone numbers in order to initiate further contact. Many studies have confirmed that sex is a motivation for flirting. Additionally, Messman and colleagues' study provided support for this hypothesis; it demonstrated that, the more one was physically attracted to a person, the higher the chances one would flirt with them. Flirting with the goal of signaling interest appears as a puzzling phenomenon when considering that flirting is often performed very subtly. In fact, evidence shows that people are often mistaken in how they interpret flirting behaviors. Logically, if the main purpose of flirting is to signal interest to the other person, then the signaling would be done clearly and explicitly. A possible explanation for the ambiguous nature of human flirting lies in the costs associated with courtship signals. Indeed, according to Gersick and colleagues, signaling interest can be costly as it can lead to the disturbance of the nature of a relationship. For instance, signaling sexual interest to a friend bears the risk of introducing uncertainty into the friendship, especially if the romantic advance is rejected by the recipient. For this reason, individuals prefer engaging in a flirting interaction that is more subtle to limit the risks associated with the expression of sexual interest. More generally, human relationships are governed by social norms and whenever these are broken, one can suffer significant costs that can range from social, economic and even legal nature. As an illustration, a manager flirting with his subordinate can lead to strong costs such as being accused of sexual harassment, which can potentially lead to job loss. Additionally, third parties can impose costs on someone expressing sexual interest. Expressing sexual interest to somebody else's romantic partner is a highly punishable act. This often leads to jealousy from the person's partner which can trigger anger and (possible) physical punishment, especially in men. Third parties can also impose costs through the act of eavesdropping. These can lead to damage to one's reputation leading to possible social, economic and legal costs. A last point to consider is that the costs associated with interest signaling are magnified in the case of humans, when compared to the animal world. Indeed, the existence of language means that information can circulate much faster. For instance, in the case of eavesdropping, the information overhead by the eavesdropper can be spread to very large social networks, thereby magnifying the social costs.


Other motivations

Another reason people engage in flirting is to consolidate or maintain a romantic relationship with their partner. They will engage in flirting behaviors to promote the flourishing of their relationship with their partner. People will also flirt with the goal of 'exploring'. In this sense, the aim is not necessarily to express sexual or romantic interest but simply to assess whether the other might be interested in them before making any decision about what they would want from that individual. Henningsen and Fox also demonstrated that flirting can sometimes be employed just for fun. For instance, studies have shown that flirting in the workplace was used mostly for fun purposes. Another motive that drives flirting is developing one's own self esteem by encouraging reciprocation.


Gender differences in motivations

Certain types of flirting seem to vary by gender. Henningsen and colleagues' study demonstrated that flirting with sexual intent was found to be more prominent amongst men, while flirting for relationship development purposes was more often employed by women. Additionally, Henningsen found that women may engage in what he calls "practice flirting," or using the behavior to evaluate potential partners. In
evolutionary biology Evolutionary biology is the subfield of biology that studies the evolutionary processes (natural selection, common descent, speciation) that produced the diversity of life on Earth. It is also defined as the study of the history of life ...
, the parental investment theory states that females are more selective and males are more competitive, therefore predicting that flirting as courtship initiation will be more commonly used by males. The theory also predicts that females provide more resources to their offspring, which causes them to invest in a mate that can contribute to their offspring's survival.


Examples

Flirting may consist of stylized gestures, language,
body language Body language is a type of communication in which physical behaviors, as opposed to words, are used to express or convey information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use of space. ...
, postures, and physiologic signs which act as cues to another person. In Western societythese may include: * Blowing a kiss * Casual touching; such as gently stroking, touching each other's arms, chest and neck *
Conversation Conversation is interactive communication between two or more people. The development of conversational skills and etiquette is an important part of socialization. The development of conversational skills in a new language is a frequent focus ...
(e.g. banter,
small talk Small talk is an informal type of discourse that does not cover any functional topics of conversation or any transactions that need to be addressed. In essence, it is polite and standard conversation about unimportant things. The phenomenon o ...
, pickup lines) * Coyness, marked by cute, coquettish shyness or modesty, coquet or playful aggrandizement of a partner's importance * Eye contact, batting eyelashes, or
staring Staring is a prolonged gaze or fixed look. In staring, one object or person is the continual focus of visual interest, for an amount of time. Staring can be interpreted as being either hostile like disapproval of another's behavior, or the resul ...
*
Eyebrow An eyebrow is an area of short hairs above each eye that follows the shape of the lower margin of the brow ridges of some mammals. In humans, eyebrows serve two main functions: first, communication through facial expression, and second, prev ...
raising * Flattery (e.g. regarding beauty,
sexual attractiveness Sexual attraction is attraction on the basis of sexual desire or the quality of arousing such interest. Sexual attractiveness or sex appeal is an individual's ability to attract other people sexually, and is a factor in sexual selection or mat ...
) * Footsie, a form of flirtation in which one uses their feet to play with another's *
Hugging A hug is a form of endearment, universal in most human communities, in which two or more people put their arms around the neck, back, or waist of one another and hold each other closely. If more than two people are involved, it may be referre ...
* Imitating or
mirroring Mirroring is the behavior in which one person subconsciously imitates the gesture, speech pattern, or attitude of another. Mirroring often occurs in social situations, particularly in the company of close friends or family, often going unnotice ...
another's behavior (e.g. taking a drink when the other person takes a drink, changing posture as the other does, foreshadowing or mimicking someone's reactions to successful attraction etc.) *
Laughing Laughter is a pleasant physical reaction and emotion consisting usually of rhythmical, often audible contractions of the diaphragm and other parts of the respiratory system. It is a response to certain external or internal stimuli. Laughter ...
, giggling, chuckling encouragingly at any hint of intimacy in the other's behavior * Maintaining close proximity, such as during casual talking *
Nickname A nickname is a substitute for the proper name of a familiar person, place or thing. Commonly used to express affection, a form of endearment, and sometimes amusement, it can also be used to express defamation of character. As a concept, it is ...
s and other terms of endearment to describe a partner's personality, beauty, or sexiness * Chatting online, texting, and using other one-on-one and direct messaging services, while hinting affection * Protean signals or indicators of interest, such as touching one's hair, side-ways glance, and pointing one's chest towards partner's chest * Partner dancing * Writing love letters and notes,
poems Poetry (derived from the Greek ''poiesis'', "making"), also called verse, is a form of literature that uses aesthetic and often rhythmic qualities of language − such as phonaesthetics, sound symbolism, and metre − to evoke meanings ...
, or presenting small gifts * Singing specially selected love songs as a declaration of love and devotion in presence of one's partner * Smiling or grinning at a partner and/or holding them close * Staging of "chance" encounters or romantic rendezvous * Sexting * Teasing * Tickling * Winking


Cultural variations

Flirting varies a great deal from culture to culture. In "contact cultures," such as those in the Mediterranean or Latin America, closer proximity is common, compared with cultures such as those in Britain or Northern Europe. The variation in social norms may lead to different interpretations of what is considered to be flirting. In
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the n ...
, flirting in the street or public places is known as '' nanpa''.


See also

* Anti-Flirt Club * Making out * Public display of affection * Wingman (social)


References

{{Human sexuality Sexual attraction Philosophy of love