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HTC Corporation ( zh, t=宏達國際電子股份有限公司, s=宏达国际电子股份有限公司, p=Hóngdá Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī, first=t) or High Tech Computer Corporation, (literally ''Hongda International Electronics Co., Ltd.,'' trading as HTC) is a Taiwanese consumer electronics company headquartered in Xindian District, New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing laptop computers. After initially making smartphones based mostly on Windows Mobile, HTC became a co-founding member of the Open Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the development of the
Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...
operating system. The HTC Dream (marketed by T-Mobile in many countries as the T-Mobile G1) was the first phone on the market to run Android. Although initially successful as a smartphone vendor as it became the largest smartphone vendor in the U.S. in Q3 2011, competition from Samsung and Apple, among others, diluted its market share, which dropped to just 7.2% by April 2015, and the company has experienced consecutive net losses. In 2016, HTC began to diversify its business beyond smartphones, having partnered with Valve to produce a virtual reality platform known as HTC Vive. After having collaborated with Google on its Pixel smartphone, HTC sold roughly half of its design and research talent, as well as non-exclusive rights to smartphone-related intellectual property, to Google in 2017 for billion.


History

Cher Wang Cher (; born Cherilyn Sarkisian; May 20, 1946) is an American singer, actress and television personality. Often referred to by the media as the "Goddess of Pop", she has been described as embodying female autonomy in a male-dominated industr ...
() and H. T. Cho () founded HTC in 1997. Initially a manufacturer of
notebook computers A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...
, HTC began designing some of the world's first touch and wireless hand-held devices in 1998. HTC started making Windows Mobile PDAs and smartphones starting from 2004 under the Qtek brand. In 2006 the range was rebranded as HTC with the launch of the
HTC TyTN The HTC TyTN (also known as the HTC Hermes and the HTC P4500) is an Internet-enabled Windows Mobile Pocket PC PDA designed and marketed by High Tech Computer Corporation of Taiwan. It has a touchscreen with a left-side slide-out QWERTY keyboar ...
. In 2007, HTC acquired the mobile device company Dopod International. In 2008, HTC unveiled the HTC Max 4G, the first GSM mobile phone to support WiMAX networks. HTC joined Google's Open Handset Alliance and then developed and released the first device powered by
Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...
in 2008, the HTC Dream. On October 15, 2009, HTC launched the brand tagline "quietly brilliant"', and the "YOU" campaign, HTC's first global advertising campaign. In November 2009 HTC released the HTC HD2, the first Windows Mobile device with a
capacitive touchscreen A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an information processing system. The display is often ...
. The same year, HTC Sense debuted as a user interface which continues to be used as of 2018. In July 2010, HTC announced it would begin selling HTC-branded smartphones in China in a partnership with China Mobile. In October 2010, the HTC HD7 was released as one of the launch models of Microsoft's revitalised Windows Phone. In 2010, HTC sold over 24.6 million handsets, up 111% over 2009. At the
Mobile World Congress MWC Barcelona (formerly but still commonly referred to as Mobile World Congress) is an annual trade show organised by GSMA, dedicated primarily to the mobile communications industry. The event is held in Barcelona, Catalonia, Spain at the Fir ...
in February 2011, the GSM Association named HTC the "Device Manufacturer of the Year" in its Global Mobile Awards. In April 2011, HTC surpassed Nokia as the third-largest smartphone manufacturer by market share, behind Apple and Samsung. On 6 July 2011, it was announced that HTC would buy VIA Technologies' stake in S3 Graphics. On 6 August 2011, HTC acquired Dashwire for $18.5M. In August 2011, HTC confirmed a plan for a strategic partnership with Beats Electronics involving acquiring 51 percent of the company. The 2011 Best Global Brands rankings released by Interbrand, listed HTC at #98 and valued it at $3.6 billion. Based on researcher Canalys, in Q3 2011 HTC Corporation became the largest smartphone vendor in the U.S. with 24 percent market share, ahead of Samsung's 21 percent, Apple's 20 percent and BlackBerry's 9 percent. HTC Corporation made different models for each operator. During early 2012, HTC lost much of this U.S. market share due to increased competition from Apple and Samsung. According to analyst firm comScore, HTC only accounted for 9.3% of the United States smartphone market as of February 2013. In light of the company's decrease in prominence, Chief Executive
Peter Chou Peter may refer to: People * List of people named Peter, a list of people and fictional characters with the given name * Peter (given name) ** Saint Peter (died 60s), apostle of Jesus, leader of the early Christian Church * Peter (surname), a su ...
had informed executives that he would step down if the company's newest flagship phone, the 2013 HTC One, had failed to generate impressive sales results. HTC's first quarter results for 2013 showed its year-over-year profit drop by 98.1%, making it the smallest-ever profit for the company—the delay of the launch of the HTC One was cited as one of the factors. In June 2012, HTC moved its headquarters from Taoyuan City (now Taoyuan District) to Xindian District, New Taipei City. On 14 January 2013, HTC launched its smartphones in Burma. The HTC One was released in mid-2013 and, subsequently won various industry awards in the best smartphone and best design categories, but global sales of the HTC One were lower than those for Samsung's Galaxy S4 flagship handset and HTC recorded its first ever quarterly loss in early October 2013: a deficit of just under
NT$ The New Taiwan dollar (code: TWD; symbol: NT$, also abbreviated as NT) is the official currency of Taiwan. The New Taiwan dollar has been the currency of Taiwan since 1949, when it replaced the Old Taiwan dollar, at a rate of 40,000 old dollars ...
3 billion (about US$100m, £62m). Marketing problems were identified by HTC as the primary reason for its comparative performance, a factor that had been previously cited by the company. During 2013, Microsoft was in negotiations to purchase HTC. This was revealed in 2018 by
Risto Siilasmaa Risto Kalevi Siilasmaa (born 17 April 1966) is a Finnish businessperson and the chairman, founder and former CEO of F-Secure Corporation (formerly Data Fellows), an anti-virus and computer security software company based in Helsinki, Finland. He ...
, chairman of Nokia, in an interview with the ''
Helsingin Sanomat ''Helsingin Sanomat'', abbreviated ''HS'' and colloquially known as , is the largest subscription newspaper in Finland and the Nordic countries, owned by Sanoma. Except after certain holidays, it is published daily. Its name derives from that of ...
''. Microsoft would eventually purchase Nokia's mobile phone business that year. In August 2013, HTC debuted a new "Here's To Change" global marketing campaign featuring actor Robert Downey Jr., who signed a two-year contract to be HTC's new "Instigator of Change.". On 27 September 2013, HTC announced that it would sell back its stake in Beats Electronics Following the release of the HTC One, two variants were released to form a trio for the 2013 HTC One lineup. A smaller variant named the HTC One Mini was released in August 2013, and a larger variant named the HTC One Max was released in October 2013. Similar in design and features to the HTC One, the upgraded aspects of the One Max include a display measuring , a fingerprint sensor and a removable back cover for expandable memory. The product was released into the European and Asian retail environment in October 2013, followed by a US launch in early November 2013. In March 2014, HTC released the HTC One (M8), the next version of the HTC One flagship, at press conferences in London and New York City. In a change from previous launches, the HTC One was made available for purchase on the company website and North American mobile carrier websites on the same day a few hours after the launch. In April 2014, HTC reported sales climbing 12.7 percent to NT$22.1 billion, the company's fastest growth since October 2011. In September 2014, Google selected HTC to make its
Nexus 9 The Nexus 9 (codenamed Volantis or Flounder) is a tablet computer co-developed by Google and HTC that runs the Android operating system. It is the fourth tablet in the Google Nexus series, a family of Android consumer devices marketed by Google ...
tablet. In August 2014 HTC announced a Windows Phone-powered variant of the One (M8), their first using the operating system since 2012. HTC ended its long relationship with Microsoft afterwards due to Nokia's dominance in Windows Phone devices, and started focusing solely on Android. On 1 March 2015, HTC unveiled Vive, a virtual reality head-mounted display in collaboration with Valve. In June and October 2015, HTC reported net losses; the company has faced increased competition from other smartphone makers, including Apple, Samsung, and others, which had resulted in a decline in its smartphone sales, as well a major loss of market share. Its smartphone market share had risen back to 7.2 percent in April 2015 due to its strong sales of recent devices, but HTC's stock price had fallen by 90 percent since 2011. In November 2016, HTC reported that it had sold at least 140,000 Vive units, and that each unit was being sold at a profit. In January 2017, HTC unveiled its new U series smartphone line, the U Play and U Ultra; the company described the U series as a "new direction" for its phones, emphasizing an integrated virtual assistant developed by the company. In February 2017, HTC reported that in the fourth quarter of 2016, its operating losses had decreased by 13% year-over-year, citing "robust sales performance" and sequential revenue increases throughout the year. On 21 September 2017, Google announced that it would acquire roughly half of the 4,000 employees who worked in HTC's design and research staff, and non-exclusive licences to smartphone-related intellectual property held by HTC, for US$1.1 billion. The employees included the team involved with Google's Pixel smartphone, which was manufactured by HTC. Google stated that the purchase was part of its efforts to bolster its first-party hardware business. The transaction was completed on 30 January 2018; while HTC will continue to produce its own smartphones, the company has stated that it planned to increase its focus on
Internet of Things The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other comm ...
(IoT) and virtual reality going forward. On 26 March 2018, HTC reported a quarterly net loss of US$337 million in the fourth quarter of 2017, citing "market competition, product mix, pricing, and recognized inventory write-downs". The company's transaction with Google will be reflected in its first quarter 2018 numbers. HTC stated that it would use the revenue to further its investments in "emerging technologies". The company had also cited its increasing VR investments, including its upcoming Vive Pro model, and Vive Focus—a standalone "all-in-one" VR headset unveiled in November 2017. In July 2018 HTC has revealed that it has entered into a partnership with games and apps developer and publisher Animoca. This includes product development and joint collaboration in areas such as games,
blockchain A blockchain is a type of distributed ledger technology (DLT) that consists of growing lists of records, called ''blocks'', that are securely linked together using cryptography. Each block contains a cryptographic hash of the previous block, a ...
, artificial intelligence, machine learning, augmented reality and virtual reality. Animoca's games will be pre-installed on HTC devices in the future. On 5 February 2019 HTC released its first "Cryptophone", focused on providing universal finance through Bitcoin and creating a portal towards realizing a truly decentralized web. On 11 May 2019 HTC announced that its Cryptophone will be the first smartphone to support a bitcoin full node. On 17 September 2019 HTC appointed Yves Maitre, former executive vice president of consumer equipment and partnerships of Orange, as CEO where Cher Wang will continue her role as chairwoman. On 3 September 2020 HTC CEO Yves Maitre stepped down from the position citing personal reasons. Co-founder Cher Wang then stepped in and is now the current CEO of HTC.


Litigation

In March 2010, Apple Inc. filed a complaint with the US International Trade Commission claiming infringement of 20 of its patents covering aspects of the iPhone user interface and hardware. HTC disagreed with Apple's actions and reiterated its commitment to creating innovative smartphones. HTC also filed a complaint against Apple for infringing on five of its patents and sought to ban the import of Apple products into the US from manufacturing facilities in Asia. Apple expanded its original complaint by adding two more patents. On 10 November 2012, Apple and HTC reached a 10-year license-agreement covering current and future patents held by the two companies. The terms of the agreement remain confidential. Previously, Apple ignored HTC's long held rights over the trade name Touch by calling its new iPod range the same. In February 2013, HTC settled with the U.S.
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
concerning lax security on more than 18 million smartphones and tablets it had shipped to customers and agreed to security patches.


Corporate information

HTC's chairwoman and acting CEO is Cher Wang who is the daughter of the late Wang Yung-ching, founder of the plastics and petrochemicals conglomerate Formosa Plastics Group. Peter Chou serves as head of the HTC Future Development Lab, and HT Cho as Director of the Board and Chairman of HTC Foundation. HTC's CFO is Hui-Ming Cheng. In addition to being chair of HTC, Cher Wang is also acting chair of VIA Technologies. HTC's main divisions, including the IA (Information Appliance) engineering division and the WM (Wireless Mobile) engineering division, are ISO 9001/
ISO 14001 ISO 14000 is a family of standards related to environmental management that exists to help organizations (a) minimize how their operations (processes, etc.) negatively affect the environment (i.e. cause adverse changes to air, water, or land); (b ...
-qualified facilities. HTC's sales revenue totalled $2.2 billion for 2005, a 102% increase from the prior year. In 2005 it was listed as the fastest-growing tech company in ''BusinessWeek''s Info Tech 100. In 2010 HTC worked with Google to build mobile phones running Google's Android mobile OS such as the Nexus One. HTC grew exponentially after it was chosen by Microsoft as a hardware platform development partner for the now defunct Windows Mobile operating system (based on Windows CE). HTC invested strongly in
research and development Research and development (R&D or R+D), known in Europe as research and technological development (RTD), is the set of innovative activities undertaken by corporations or governments in developing new services or products, and improving existi ...
, which accounts for a quarter of its employees. The company's North American headquarters are located in Bellevue, Washington. HTC runs a software design office in Seattle (near its North American headquarters) where it designs its own interface for its phones. In 2011, HTC also opened a research and development office in Durham, North Carolina, a location the company chose over Seattle and Atlanta, to focus on multiple areas of wireless technology. On 17 February 2010, '' Fast Company'' ranked HTC as the 31st most innovative company in the world. On 27 May 2011, in response to customer feedback, HTC announced that they will no longer lock the bootloaders on their Android-based phones.


Sports sponsorship


Cycling

HTC sponsored the HTC-Highroad professional cycling team from 2009 to 2011.


Association football

In 2012, HTC became the official smartphone sponsor of the UEFA Champions League and UEFA Europa League. HTC also became the shirt sponsors for the Indian Super League franchise
NorthEast United NorthEast United FC is an Indian professional football club based in Guwahati, Assam that competes in the Indian Super League, the top flight of Indian football. The club was founded on 13 April 2014 during the inaugural season of Indian Supe ...
for the 2014, 2015 and 2016 season.


Cricket

Ahead of the
2015 File:2015 Events Collage new.png, From top left, clockwise: Civil service in remembrance of November 2015 Paris attacks; Germanwings Flight 9525 was purposely crashed into the French Alps; the rubble of residences in Kathmandu following the Apri ...
season, Indian Premier League franchise Kings XI Punjab signed a sponsorship deal with HTC. According to the agreement, HTC would be the team's official principal sponsor, and the company's logo would occupy the right chest position on the Kings XI Punjab playing jersey.


eSports

HTC sponsors professional
eSports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
teams FaZe Clan, Team SoloMid, Cloud9, Team Liquid, and J Team, (formerly known as Taipei Assassins). HTC sponsored a ''
Super Smash Bros. Melee ''Super Smash Bros. Melee'' is a 2001 Fictional crossover, crossover fighting game, fighting video game developed by HAL Laboratory and published by Nintendo for the GameCube. It is the second installment in the ''Super Smash Bros.'' series. I ...
'' tournament, HTC Throwdown, which was held on 19 September 2015, in San Francisco. At the end of 2015, the company also sponsored the creation of that year's SSBMRank, the annual rankings of the best ''Melee'' players in the world.


See also

*
List of companies of Taiwan Taiwan maintains a stable industrial economy as a result of economic growth and industrialization during the late 20th century, being dubbed as one of the Four Asian Tigers along with Hong Kong, Singapore and South Korea. It is a member of both ...
*
Comparison of HTC devices HTC is the original design manufacturer for many Android and Windows Phone-based smartphones and PDAs. Brands that market or previously marketed HTC-manufactured products include Dell, Fujitsu Siemens, HP/Compaq, i-mate, Krome, O2, Palm, S ...
* HTC Sense * HTC Vive * TouchFLO *
TouchFLO 3D TouchFLO 3D is a graphical user interface designed by HTC. It is used in the HTC Touch Family of Pocket PCs and was preceded by TouchFLO. TouchFLO 3D has been ported to Windows Mobile and Android, and is used in the HTC Touch Diamond, HTC Touch Pro ...


References


External links

* {{Authority control Taiwanese companies established in 1997 2002 initial public offerings Companies listed on the Taiwan Stock Exchange Electronics companies of Taiwan Electronics companies established in 1997 Manufacturing companies of Taiwan Mobile phone manufacturers Multinational companies headquartered in Taiwan Virtual reality companies