Fightland is a website covering

mixed martial arts Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, incor ...

(MMA). Launched in September 2012, it is part of

Vice Media, Inc. Vice Media Group LLC is an American-Canadian digital media and broadcasting company. , the Vice Media Group included five main business areas: VICE.com (digital content); VICE STUDIOS (film and TV production) VICE TV (also known as VICELAND); V ...

network channels. Vice Media states that ''Fightland'' is a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

with the

Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...

(UFC). ''

The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...

'' describes it as a

vertical Vertical is a geometric term of location which may refer to: * Vertical direction, the direction aligned with the direction of the force of gravity, up or down * Vertical (angles), a pair of angles opposite each other, formed by two intersecting s ...

in which the UFC is sponsoring the whole website, and in general, concludes that "Vice's sponsored material can feel like a strange beast, neither advertising nor regular content but something in between." ''Fightland'' has been criticized by Cagepotato and

Deadspin ''Deadspin'' is a sports blog founded by Will Leitch in 2005 and based in Chicago. Previously owned by Gawker Media and Univision Communications, it is currently owned by G/O Media. ''Deadspin'' posted daily previews, recaps, and commentaries o ...

for not being transparent to their readers that it is funded by the UFC, and that it is operating as a marketing arm or acting as a

shill A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization. Shills can carry out their operatio ...

. The UFC, Vice Media and ''Fightland'' refused to comment on the subject when asked. At

UFC 164 ''UFC 164: Henderson vs. Pettis 2'' was a mixed martial arts event held on August 31, 2013, at the BMO Harris Bradley Center in Milwaukee, Wisconsin. Background The main event was expected to be a UFC Lightweight Championship bout between the c ...

weigh-ins, UFC president

Dana White Dana Frederick White Jr. (born July 28, 1969) is an American businessman who serves as president of the Ultimate Fighting Championship (UFC), a global mixed martial arts organization. In August 2019, White's net worth was estimated at $500 mil ...

wore an official ''Fightland'' T-shirt. ''Fightland'' editor-in-chief is Michael Hresko. A notable writer for the website is MMA analyst Jack Slack. Other notable writers include Peter Carroll and Tom Taylor. ''Fightland'' was a 2014

World MMA Awards The World MMA Awards are awards presented by ''Fighters Only'' magazine to honor exceptional performance in various aspects of mixed martial arts. Winners are presented with the ''Fighters Only silver statuette''. The World MMA Awards are divided ...

nominee for the "MMA media source of the year" award.

References

External links

* {{Vice Media, state=collapsed Mixed martial arts websites American sport websites Vice Media Internet properties established in 2012