The Ferus Gallery was a contemporary

art gallery An art gallery is a room or a building in which visual art is displayed. In Western cultures from the mid-15th century, a gallery was any long, narrow covered passage along a wall, first used in the sense of a place for art in the 1590s. The lon ...

which operated from 1957 to 1966. In 1957, the gallery was located at 736-A North La Cienega Boulevard,

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

. In 1958, it was relocated across the street to 723 North La Cienega Boulevard where it remained until its closing in 1966.

History

The gallery was founded in 1957 by the curator

Walter Hopps Walter "Chico" Hopps (May 3, 1932 – March 20, 2005) was an American museum director, gallerist, and curator of contemporary art. Hopps helped bring Los Angeles post-war artists to prominence during the 1960s, and later went on to redefine pract ...

, his wife Shirley Hopps, the artist Edward Kienholz on La Cienega Boulevard. Walter Hopps and Shirley Hopps ran the gallery. They called the gallery “Ferus” to honor a person named James Farris who shot himself to death, and was possibly the friend of a friend of Hopps. They spelled the name "Ferus" because the man who designed the gallery's logo, Robert Alexander (a.k.a. “Baza”), a collage artist and poet, thought that spelling looked stronger on the page, and Hopps agreed. In 1958, Kienholz left to concentrate on producing art, and his stake in the gallery was replaced by Irving Blum. Also at this time, Sayde Moss, a wealthy widow, became a silent partner and with her support the gallery moved across the street to 723 N. La Cienega Boulevard. Up until the autumn of 1958, the gallery held twenty shows, but had made hardly any sales. Blum persuaded Hopps to reduce the number of represented artists to fourteen (seven from San Francisco and seven from Los Angeles) and transformed the financial health of the gallery. Under the directorship of Irving Blum from 1958, the gallery exhibited both the West Coast and

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

art of the period. It was the first gallery on the West Coast to devote a solo show to

Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...

, whom Blum had first met in New York in 1961. Blum also ventured to show other East Coast artists, including

Jasper Johns Jasper Johns (born May 15, 1930) is an American painter, sculptor, and printmaker whose work is associated with abstract expressionism, Neo-Dada, and pop art. He is well known for his depictions of the American flag and other US-related top ...

Roy Lichtenstein Roy Fox Lichtenstein (; October 27, 1923 – September 29, 1997) was an American pop artist. During the 1960s, along with Andy Warhol, Jasper Johns, and James Rosenquist among others, he became a leading figure in the new art movement. ...

, and

Frank Stella Frank Philip Stella (born May 12, 1936) is an American painter, sculptor and printmaker, noted for his work in the areas of minimalism and post-painterly abstraction. Stella lives and works in New York City. Biography Frank Stella was born in Ma ...

. Finish Fetish—a style that emphasized gleaming surfaces—and Light and Space—art about perception—were other Ferus-bred styles that allowed L.A. to distinguish itself from the rest of the art world. Artist

Ed Ruscha Edward Joseph Ruscha IV (, ''roo-SHAY''; born December 16, 1937) is an American artist associated with the pop art movement. He has worked in the media of painting, printmaking, drawing, photography and film. He is also noted for creating severa ...

has likened the gallery to a jazz catalog "where there are a lot of different voices under the same record label. Each had a very distinctive take on the world and on his work, and so that made it a very vital place to aspire to and to be."Barbara Isenberg (September 22, 2002)
An L.A. Art Story
''

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...

''. From 1960 to 1964, art collector Marcia Simon Weisman hosted monthly proselytizing classes for novice collectors, taught by Blum and Hopps. Committed local art collectors such as Robert Rowan, Edwin Janss, Betty Asher, and author Michael Blankfort were loyal clients. Hopps left in 1962 to become curator and, later, director of the Pasadena Art Museum. Ferus closed in 1967 when Blum sought "a financial leg up" by opening Ferus/Pace with Arne Glimcher, owner of New York's

Pace Gallery The Pace Gallery is an American contemporary and modern art gallery with 9 locations worldwide. It was founded in Boston by Arne Glimcher in 1960. His son, Marc Glimcher, is now president and CEO. Pace Gallery operates in New York, London, Hong ...

. That venture lasted less than two years. Blum operated the Irving Blum Gallery until his departure for New York City in 1972 where in partnership with Joseph Helman he opened the BlumHelman Gallery; he returned full-time to Los Angeles in 1998 as a private dealer. From 1965, the offices of the art magazine

Artforum ''Artforum'' is an international monthly magazine specializing in contemporary art. The magazine is distinguished from other magazines by its unique 10½ x 10½ inch square format, with each cover often devoted to the work of an artist. Notably ...

were situated above the gallery, before moving to

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

in 1967.

Notable exhibitions

The inaugural exhibition at the Ferus Gallery was ''Objects on the New Landscape Demanding of the Eye'' (March 15 – April 11, 1957), a group show including the work of Frank Lobdell,

Jay DeFeo Jay DeFeo (March 31, 1929 – November 11, 1989) was a visual artist who first became celebrated in the 1950s as part of the spirited community of Beat artists, musicians, and poets in San Francisco. Best known for her monumental work ''The Rose' ...

Craig Kauffman Craig Kauffman (March 31, 1932 – May 9, 2010) was an artist who has exhibited since 1951. Kauffman's primarily abstract paintings and wall relief sculptures are included in over 20 museum collections, including the Museum of Modern Art, the Whit ...

Richard Diebenkorn Richard Diebenkorn (April 22, 1922 – March 30, 1993) was an American painter and printmaker. His early work is associated with abstract expressionism and the Bay Area Figurative Movement of the 1950s and 1960s. In the late 1960s he bega ...

, John Altoon and Clyfford Still. Sonia Gechtoff was also in that show in addition to being the first artist to have a solo show at Ferus, in 1957. In 1957, the gallery was temporarily closed after

LAPD The Los Angeles Police Department (LAPD), officially known as the City of Los Angeles Police Department, is the municipal police department of Los Angeles, California. With 9,974 police officers and 3,000 civilian staff, it is the third-large ...

officers arrested and charged

Wallace Berman Wallace "Wally" Berman (February 18, 1926 – February 18, 1976) was an American experimental filmmaker, assemblage, and collage artist and a crucial figure in the history of post-war California art. Personal life and education Wallace Berman ...

with obscenity over work in his exhibition. It was his first and last solo show. In July 1962, ''Andy Warhol:

Campbell's Soup Cans ''Campbell's Soup Cans'' (sometimes referred to as ''32 Campbell's Soup Cans'') is a work of art produced between November 1961 and March or April 1962 by American artist Andy Warhol. It consists of thirty-two canvases, each measuring in he ...

'' was

's first solo pop art exhibition and the first exhibition of the Soup Cans. Five of the canvases sold for $100 each, but Hopps and his then wife, Shirley Nielsen Blum cancelled some of the sales to keep the set intact. At least two sales were completed, with Warhol restoring the original set with other 'duplicate' paintings that he had already painted, with the gallery buying ownership of 32 paintings for $1000. Los Angeles artists who had their first solo shows at the gallery included:

(1957),

Billy Al Bengston Billy Al Bengston (June 7, 1934 – October 8, 2022) was an American visual artist and sculptor who lived and worked in Venice, California, and Honolulu, Hawaii. Bengston was probably best known for work he created that reflected California's " ...

(1958), Ed Moses (1958), Robert Irwin (1959), John Mason (1959), Kenneth Price (1960), Llyn Foulkes (1962), Larry Bell (1962) and

(1963).

Legacy

The

Los Angeles County Museum of Art The Los Angeles County Museum of Art (LACMA) is an art museum located on Wilshire Boulevard in the Miracle Mile vicinity of Los Angeles. LACMA is on Museum Row, adjacent to the La Brea Tar Pits (George C. Page Museum). LACMA was founded in 19 ...

organized "Late Fifties at the Ferus" in 1968, and the Newport Harbor Art Museum organized "The Last Time I Saw Ferus" in 1976. In 2002,

Gagosian Gallery Gagosian is a contemporary art gallery owned and directed by Larry Gagosian. The gallery exhibits some of the most influential artists of the 20th and 21st centuries. There are 16 gallery spaces: five in New York City; three in London; two in P ...

, New York, mounted an exhibition of about 45 sculptures, paintings, drawings and other artworks by 22 artists shown at Ferus during its 10-year lifetime. Assembled by Irving Blum, the show also included Ferus Gallery exhibition announcements by Lichtenstein and others, several art scene photographs taken by

Dennis Hopper Dennis Lee Hopper (May 17, 1936 – May 29, 2010) was an American actor, filmmaker and photographer. He attended the Actors Studio, made his first television appearance in 1954, and soon after appeared in '' Giant'' (1956). In the next ten year ...

, and an elaborate, 144-page catalog. In 2007, "The Cool School" was released, a documentary film about the Ferus Gallery and its eccentric artists. In 2010, the Samuel Freeman gallery in Santa Monica created a replica of the Ferus within its own walls. The exhibition featured the original door that stood at the entrance of the Ferus plus a full-scale re-creation of the gallery's 1960 solo Bengston exhibition. As well in January 2010 The Ferus Gallery reopened its doors at the original site at 723 N La Cienega in Los Angeles under the directorship of Tim Nye of Nyehaus and Franklin Parrasch Galleries with an exhibition entitled Ferus Gallery Greatest Hits Vol. 1. and featured many of the original stable of artists, including Craig Kauffman, Billy Al Bengston, Kenneth Price and Ed Ruscha.

References

External links

THE COOL SCHOOL
site for

Independent Lens ''Independent Lens'' is a weekly television series airing on PBS featuring documentary films made by independent filmmakers. Past seasons of ''Independent Lens'' were hosted by Angela Bassett, Don Cheadle, Susan Sarandon, Edie Falco, Terrence H ...

on PBS
Michael Wilson's Ferus Gallery links sKCET Departureto artist
http://www.kcet.org/socal/departures/venice/arts-and-beats/panorama/ s Venice] Art Historian Hunter Drohojowska-Phili discusses the Ferus group {{Authority control Art museums and galleries in Los Angeles Contemporary art galleries in the United States Defunct art museums and galleries in California Andy Warhol 1957 establishments in California 1966 disestablishments in California Art galleries established in 1957 Art galleries disestablished in 1966