Fancy Feast is a brand of gourmet cat food from

Nestlé Purina PetCare Nestlé Purina Petcare (), or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, cat and dog litter. Some of its pet food brands include Purina Pro P ...

. Introduced by the Carnation Company in 1982, it was originally offered in seven flavors of wet food.

History

In 1982, Fancy Feast was introduced in 3-ounce cans of wet food in seven different varieties. It was the first "

gourmet Gourmet (, ) is a cultural idea associated with the culinary arts of fine food and drink, or haute cuisine, which is characterized by refined, even elaborate preparations and presentations of aesthetically balanced meals of several contrasting, of ...

" cat food. In its original commercial, an announcer said, "Your cat give you that cold shoulder when you serve cold, leftover cat food? Watch it warm up to Fancy Feast". It also featured a white

Persian cat The Persian cat (), also known as the Persian longhair, is a long-haired breed of cat characterized by a round face and short muzzle. The first documented ancestors of Persian cats were imported into Italy from Persia around 1620. Widely recog ...

that talked in her thoughts. It was sold along with

Friskies Friskies is an American brand of wet and dry cat food and treats owned by Nestlé Purina PetCare Company, a subsidiary of Nestlé global. Friskies was initially introduced by Carnation Company in the 1930s as a dog food brand. When Friskies c ...

and other pet foods in 1985 to Nestlé, and the merger became Friskies PetCare Company.

Controversy

After reports about slave labor emerged from news outlets and nongovernmental organizations related to Purina pet foods,

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...

launched an internal investigation into the matter in December 2014. Their findings revealed that slave labor was present in their supply chain in Myanmar and Cambodia, where workers got trapped working on fishing vessels under inhumane conditions and for little to no pay. Nestlé pledged to publish yearly reports and to work with suppliers to achieve a positive difference on how they source their ingredients.

Slogans

* "Fancy Feast, darling?" (1982) * "A moist and delicious meal in every can." (1982–1984) * "Good taste is easy to recognize." (1982–2005) * "Is it love, or is it Fancy Feast?" (2005–2008) * "The best ingredient is love." (2010–present)

Products

Collectible holiday ornaments

Fancy Feast annually releases a limited-edition ornament during the Christmas holiday. The first series ornament was released in 1984.https://www.facebook.com/media/set/?set=a.251438744918870.65037.138004982928914&type=3

Current products

Wet

Classic Type * Chicken Feast * Cod, Sole and Shrimp Feast * Salmon and Shrimp Feast * Seafood Feast * Tender Beef and Liver Feast (formerly known as Beef and Liver Feast) * Tender Chicken and Liver Feast * Chopped Grill Feast * Ocean Whitefish and Tuna Feast * Savory Salmon Feast * Tender Beef and Chicken Feast * Tender Beef Feast * Turkey and Giblets Feast Marinated Morsels * Beef Feast in Gravy * Tuna Feast in Gravy * Salmon Feast in Gravy * Turkey Feast in Gravy Roasted * Roasted Chicken Feast * Roasted Turkey Feast Flaked * Flaked Chicken and Tuna Feast * Flaked Salmon and Ocean Whitefish Feast * Flaked Tuna and Mackerel Feast * Flaked Fish and Shrimp Feast * Flaked Trout Feast * Flaked Tuna Feast Chunky * Chunky Chicken Feast * Chunky Turkey Feast * Chunky Chopped Grill Feast Exclusive to China * Select Tuna Chunks Feast * Select Tuna Meat Feast * Select Tuna Meat with Streaks of Crab Leg and Chicken Feast * Select Tuna Meat with Streaks of Crab Leg Feast * Select Tuna Meat with Small Whitebait Feast * Select Carp with Prawn Feast

References

{{Nestlé Cat food brands Nestlé brands Ralston Purina products