Füritechnics Pty Ltd is an Australian manufacturer and developer of

kitchen knives A kitchen knife is any knife that is intended to be used in food preparation. While much of this work can be accomplished with a few general-purpose knives – notably a large chef's knife, a toughness, tough cleaver, a small #Paring, paring knif ...

History and Development of Furitechnic.
/ref> that sells under the abbreviated name ''Füri''.

History

The company was founded by a mechanical engineer named Mark Henry, in July 1996, in Brisbane. They soon developed themselves as the leading knife manufacturers in Australia.Aussies carve niche knife market
- Australian export case study Due to Füritechnics' endorsement by a TV celebrity cook, Rachael Ray, they established an office in the United States, named Füritechnics USA Inc. The headquarters for Füritechnics USA was established in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

in August, 2005. In March 2006, Füritechnics appointed the largest kitchenware importer in Australia, Sheldon & Hammond, to distribute their product in Australia and

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

.The Vittoria Australian Food Media Awards 2006
- Issue Two, March 2006. By today Sheldond and Hammond do not sell any Füri products. As of July 2006, Füritechnics USA has signed manufacturing representation for the West and East coast regions of the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

, with the Morgan & Sampson firm.KitchenWare News
- July 2006 Marlin Equity Partners, LLC, a private investment firm, announced in October 2008 its acquisition of the assets of Füritechnics Group and the subsequent formation of Füri Brands, Inc.Gourmet Insider
/ref> Füri was purchased in 2013 by McPherson's Consumer Products Pty Ltd, an Australian consumer products business, marketing and distributing a wide range of health and beauty products, household consumables and household durables throughout

Asia Pacific Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Isla ...

, the UK,

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

and North America.

Products & technologies

Füritechnics' most well-known product is their knife, a modified

santoku The Santoku bōchō (Japanese: 三徳包丁; "three virtues" or "three uses") or Bunka bōchō (文化包丁) is a general-purpose kitchen knife originating in Japan. Its blade is typically between 13 and 20 cm (5 and 8 in) long, and has a flat ...

blade with a curved edge similar to a French chef's knife. Some of their larger knives are designed with a

copper Copper is a chemical element with the symbol Cu (from la, cuprum) and atomic number 29. It is a soft, malleable, and ductile metal with very high thermal and electrical conductivity. A freshly exposed surface of pure copper has a pinkis ...

counterweight ("Coppertail") at the end of the handle; the manufacturer claims that the counterweight can be shaved off as the blade loses mass to sharpening to keep the knife balanced. This is not universal across their several product lines, as some of their less expensive knives use stainless steel counterweights instead.

Endorsements

Füri has previously been endorsed by several celebrity chefs around the world, including TV chef

Rachael Ray Rachael Domenica Ray (born August 25, 1968) is an American cook, television personality, businesswoman, and author. She hosts the syndicated daily talk and lifestyle program '' Rachael Ray'', and the Food Network series ''30 Minute Meals'' ...

in North America, restaurateur Stephanie Alexander in Australia and

Nigella Lawson Nigella Lucy Lawson (born 6 January 1960) is an English food writer and television cook. She attended Godolphin and Latymer School, London. After graduating from the University of Oxford, where she was a member of Lady Margaret Hall, Lawson st ...

in Britain.Profile of Mark Henry
Füri is currently endorsed by Australian chef Kylie Kwong and Emmy Award-winning country singer and cookbook author

Trisha Yearwood Patricia Lynn Yearwood (born September 19, 1964) is an American singer, actress, author and television personality. She rose to fame with her 1991 debut single " She's in Love with the Boy," which became a number one hit on the ''Billboard'' c ...

External links

Füri homepageMcPherson's Consumer Products Pty LtdQueensland University of Technology 2005 Alumni awards page, featuring bio of founder Mark Henry

Note

{{DEFAULTSORT:Furitechnics Australian brands Kitchen knife brands Knife manufacturing companies Manufacturing companies based in Sydney