ESOMAR is a

membership organization A membership organization is any organization that allows people or entities to subscribe, and often requires them to pay a membership fee or "subscription". Membership organizations typically have a particular purpose, which involves connecting pe ...

for market, social, and opinion researchers that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the

International Chamber of Commerce The International Chamber of Commerce (ICC; French: ''Chambre de commerce internationale'') is the largest, most representative business organization in the world. Its over 45 million members in over 100 countries have interests spanning every sec ...

(ICC) since 1977.

History

ESOMAR was founded in 1947. In 1948 the first version of code of practice for members was published. In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007. From the revision in 2016 the title and content was changed to include

data analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...

Activities

ESOMAR produces information about market research. ESOMAR produces the ''Research World'' magazine bi-monthly, with publisher

Wiley Online Library John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in ...

claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.

Notes, references and sources

Notes

References

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External links