''Enchantimals'' is a media franchise-supported toy line launched on July 18, 2017, by

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

multinational toy company

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...

as a companion to ''

Ever After High ''Ever After High'' is a fashion doll franchise released by Mattel in July 2013. It is a companion line to the '' Monster High'' dolls, with the characters being based upon characters from well-known fairy tales and fantasy stories instead of ...

'' and the second spin-off to ''

Monster High Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010. Aimed at children aged 7 to 14, the franchise features characters inspired by monster movies, sci-f ...

''. The line consists of

Human–animal hybrid The terms human–animal hybrid and animal–human hybrid refer to an entity that incorporates elements from both humans and non-human animals. Technically, in a human–animal hybrid, each cell has both human and non-human genetic material, wher ...

s and their woodland creature pets who live in a fictional setting of Everwilde. The ''Enchantimals'' media include a web series, books, and a television special. The franchise development began in late 2015, it was announced in October 2016, and its toys were first released in June 2017.

Development and release

''Enchantimals'' is a media franchise-supported toy line launched on July 18, 2017, by

multinational toy company

as a companion to ''

'' and the second spin-off to ''

''. The line consists of

human-animal hybrid Anthrozoology, also known as human–nonhuman-animal studies (HAS), is the subset of ethnobiology that deals with interactions between humans and other animals. It is an interdisciplinary field that overlaps with other disciplines including ...

s and their woodland creature pets who live in a fictional setting of Everwilde. Development began in late 2015 after ''Ever After High'' dolls ceased production. It was announced on October 12, 2016, and toys were first released in June 2017. The franchise originally began as part of the ''

'' franchise with the characters as smaller, animal-themed pixies. Trademarks are filled on January 14, 2016, for a line called "Pixie World", which was to be a pixie-centric arc that was to follow the introductions of two groups of pixies in mid December, 2015 and early June, 2016. Following the discontinuation of the ''EAH'' toy line, the "Pixie World" line was scrapped, but it does serve as the basis for ''Enchantimals''. However, its heritage speaks only from its core concepts and is thus farther removed from its predecessors than ''Ever After High'' was from ''Monster High''. ''Enchantimals'' has not received similar marketing, being only recognizable as part of the greater whole due to similarities. It is unknown if this is intentional as a means for Mattel to start afresh, which is suggested by the avoiding of the high school setting, or a consequence of the cancellation and rebooting of the older two franchises. Like its predecessors with ''Bratz'' and ''Disney Princess'', ''Enchantimals'' takes a cue or two from competing doll franchises. My Little Pony's 2010 incarnation and its spin-off ''

Equestria Girls My Little Pony: Equestria Girls, simply known as Equestria Girls or EQG, is a product line of fashion dolls and a media franchise launched in 2013 by the American toy company Hasbro, as a spin-off of the 2010 relaunch of the My Little Pony ...

'', as well as the 2012 ''Littlest Pet Shop'' toy line, all done by Mattel's long-time main rival

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...

, is the inspiration of ''Enchantimals'' themes of nature and group-based friendship. Mattel looked on into them as Hasbro made a deal with

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

to produce newer licensed toys and games. Mattel itself has pointed at the "popular animal aesthetic s seen insocial media filters" as a direct inspiration for the franchise, though whether this means the earlier pixies were based on the filters or if the filters account for the design difference between the pixies and the Enchantimals is not specified. The choice for the small size of the ''Enchantimals'' dolls has been ascribed to the market influence of the 2014 franchise '' Shopkins'' with emphasis on its 2015 doll spinoff ''Shoppies''.

Characters

Friendship Forest inhabitants

* Bren Bear (voiced by

Rebecca Shoichet Rebecca Shoichet ( ; born February 16, 1975) is a Canadian voice actress and singer who has voiced in English dubs of Japanese anime and other shows for Ocean Productions in Vancouver. She took over Saffron Henderson's role of Sota Higurashi i ...

, Rachel Butera) * Hixby Hedgehog * Ohana Owl * Raelin Raccoon * Sancha Squirrel (voiced by Kimberly Woods) * Kani & Yawn - owls of Ohana * Pester & Romy - raccoons of Raelin * Pointer - hedgehog of Hixby * Snore & Zia - bears of Bren (Snore voiced by

and Larissa Gallagher) * Stumper - squirrel of Sancha

Frozenwood inhabitants

* Pawbry Polar Bear * Preena Penguin (voiced by

, Larissa Gallagher) * Winsley Wolf (voiced by Polly Eachus) * Jayla - penguin of Preena (voiced by

Kate Higgins Catherine Davis Higgins is an American voice actress, singer and jazz pianist. Career Music career Higgins earned a degree in music from Auburn University in 1991. She is a trained pianist who studied with the jazz artist Bob Richardson. She rel ...

and Larissa Gallagher) * Melt - polar bear of Pawbry * Trooper - wolf of Winsley

Grazy Grasslands inhabitants

* Cherish Cheetah (voiced by Noveen Crumbie) * Ekaterina Elephant (voiced by Salome Mergia) * Fanci Flamingo (voiced by Karen Strassman) * Gillian Giraffe (voiced by Jeannie Elias) * Liora Lion * Merit Monkey (voiced by

Salli Saffioti Salli Saffioti (born June 11, 1976) is an American actress. She is known for voicing roles in

video game

s including < ...

) * Zelena Zebra (voiced by Francesca Manzi) * Antic - elephant of Ekaterina * Compass - monkey of Merit * Hoofette - zebra of Zelena * Kiba & Swash - flamingos of Fanci * Pawl - giraffe of Gillian (voiced by Jeannie Elias) * Quick-Quick - cheetah of Cherish (voiced by Noveen Crumbie) * Snazzy - lion of Liora

Harvest Hills inhabitants

* Cailey Cow * Cambrie Cow (voiced by

Salli Saffioti Salli Saffioti (born June 11, 1976) is an American actress. She is known for voicing roles in

video game

s including < ...

) * Ciesta Cat (voiced by Paula Rhodes) * Dinah Duck (voiced by Lizzie Freeman) * Haydie Horse (voiced by Paula Rhodes) * Lluella Llama * Lorna Lamb (voiced by Patty Mattson) * Mayla Mouse * Petya Pig * Redward Rooster * Banana, Butter, Corn & Sloh - ducks of Dinah * Cheese, Mac & Ricotta - cows of Cambrie * Climber - cat of Ciesta * Cluck - rooster of Redward * Curdle - cow of Cailey * Flag - lamb of Lorna * Fleecy - llama of Lluella * Fondue - mouse of Mayla * Nisha & Streusel - pigs of Petya * Trotter - horse of Haydie

Junglewood inhabitants

* Andie Alligator * Effie Elephant (voiced by Cristina Valenzuela) * Hedda Hippo * Karina Koala * Larissa Lemur (voiced by

Tara Sands Tara Jayne Sands is an American voice actress and co-host of Cartoon Network's ''Fridays'' from 2005 to 2007. Sands has voiced in anime dubs and cartoons, including Bulbasaur in the ''Pokémon'' anime series, Spyler in the US dub of ''I Spy'', ...

) * Mika Monkey (voiced by Kimberly Woods) * Patter Peacock (voiced by Sabrina Pitre, Jonquil Goode) * Peeki Parrot (voiced by Melissa Mabie) * Prue Panda * Sela Sloth (voiced by

Cindy Robinson Cindy Robinson is an American voice actress who voices in animations and video games. Some of her major roles are Makoto Nanaya and Gii from the ''Blazblue'' series, Betty Boop in commercials, Queen Beryl in ''Sailor Moon'', Chitose Nanbu in '' ...

) * Tadley Tiger * Tamika Tree Frog (voiced by

) * Tanzie Tiger * Burst - tree frog of Tamika * Dab - koala of Karina * Flap - peacock of Patter (voiced by

Benjamin Diskin Benjamin Isaac Diskin (born August 25, 1982) is an American actor who was affiliated in Studiopolis, Bang Zoom!, SDI Media, Funimation, VSI Los Angeles, and NYAV Post. Early life Diskin was born in Los Angeles County, California to a Jewish fa ...

and

Doug Erholtz Doug Erholtz is an American voice actor. He is best known for his performances as Inspector Zenigata from '' Lupin the Third'', Kisuke Urahara, Gin Ichimaru, and Rudbornn Chelute briefly from ''Bleach'', TK Takaishi from ''Digimon Adventure 02'' ...

) * Kitty - white tiger of Tadley * Lake - hippopotamus of Hedda * Marshy - alligator of Andie * Nari - panda of Prue * Ringlet - lemur of Larissa * Sheeny - parrot of Peeki * Sway - elephant of Effie * Swing - monkey of Mika * Treebody - sloth of Sela * Tuft - tiger of Tanzie

Petal Park inhabitants

* Baxi Butterfly * Beetrice Bee * Cay Caterpillar * Dara Dragonfly * Ladelia Ladybug * Saxon Snail * Dawdle - snail of Saxon * Pollen - bee of Beetrice * Scriggly - caterpillar of Cay * Swift - dragonfly of Dara * Vine - ladybug Ladelia * Wingrid - butterfly Baxi

Royal Isle inhabitants

* Alessandro Lion * Ambrose Unicorn * Bannon Bear * Braylee Bear * Brystal Bunny * Deanna Dragon (voiced by

Cristina Vee Cristina Danielle Valenzuela (born July 11, 1987), known by her stage name Cristina Vee, is an American voice actress and voice director. She provides voices for English dubs of anime, animation, and video games. Vee's roles in anime include ...

) * Fabrina Fox * Falon Phoenix * Maura Mermaid * Paolina Pegasus * Peola Pony * Queen Daviana Deer * Queen Paradise Peacock * Queen Unity Unicorn * Sarely Swan * Bowey - bear of Bannon * Catch - lion of Alessandro * Climmer - unicorn of Ambrose * Frisk - fox of Fabrina * Glide - fish of Maura * Grace, Scramble & Spring - bunnies of Brystal * Grassy - deer of Queen Daviana * Honey - bear of Braylee * Petite - pony of Peola * Pointe - swan of Sarely * Rainbow - peacock of Queen Paradise * Roast, Steam & Whisk - dragons of Deanna * Stepper - unicorn of Queen Unity * Sunrise - phoenix of Falon * Wingley - pegasus of Paolina

Snowy Valley inhabitants

* Bevy Bunny (voiced by

Debi Derryberry Debi Derryberry is an American voice actress who has provided voices for a number of animations and video games. Biography Derryberry was born in Indio, California to a family of Hungarian Jewish descent. Her grandparents were Holocaust surviv ...

) * Hawna Husky (voiced by

Sarah Anne Williams Sarah Anne Williams is an American voice actress. She currently resides in Los Angeles. In anime, she is known for her performances as Nonon Jakuzure in '' Kill la Kill'', Sayaka Miki in '' Puella Magi Madoka Magica'', Lisbeth in ''Sword Art ...

) * Nadie Narwhal * Odele Owl * Patterson Penguin (voiced by Jordan Quisno) * Pristina Polar Bear (voiced by

Cassandra Lee Morris Cassandra Lee Morris (born April 19, 1982) is an American voice actress. After starting her career as a teenage program host for an educational video series called ''Real World Science'', she worked as a journalist in New York City and Los Ang ...

) * Rainey Reindeer * Sashay Seal * Sharlotte Squirrel * Sybill Snow Leopard (voiced by Alex Cartana) * Bubbler - seal of Sashay * Cruise, Patrol, & Voyage - snowy owls of Odele * Diver, Glacier, & Paddle - polar bears of Pristina * Flake - snow leopard of Sybill * Gallop, Jogger, & Marathon - reindeers of Rainey * Jump - bunny of Bevy * Sword - narwhal of Nadie * Tux - penguin of Patterson * Walnut - squirrel of Sharlotte * Whiped Cream - husky of Hawna

Sunny Savanna inhabitants

* Esmeralda Elephant (Voiced by) * Gabriela Gazelle (Voiced by) * Griselda Giraffe (Voiced by) * Kamilla Kangaroo (Voiced by) * Lacey Lion (Voiced by) * Ofelia Ostrich (Voiced by) * Zadie Zebra (Voiced by) * Antenna & Stompah - giraffe and elephant of Griselda * Feathers, Flapper, & Rapid - ostriches of Ofelia * Graceful, Mammoth, & Prunie - elephants of Esmeralda * Joey, Stachel & Tote - kangaroos of Kamilla * Manesy - lion of Lacey * Racer - gazelle of Gabriela * Ref - zebra of Zadie

Wishing Waters inhabitants

* Cameo Crab * Clarita Clownfish * Dolce Dolphin * Jessa Jellyfish * Sandella Seahorse * Starling Starfish * Taylee Turtle * Bounder - turtle of Taylee * Cackle - clownfish of Clarita * Chela & Courtney - crabs of Cameo * Idyl & Ripple - starfishes of Starling * Kira & Serafina - seahorses of Sandella * Largo - dolphin of Dolce * Marisa - jellyfish of Jessa

Wonderwood inhabitants

* Blyss Bunny * Bree Bunny (voiced by

Maryke Hendrikse Marÿke Hendrikse ( ; born February 23, 1979) is a Bahamian–born Canadian voice actress who works primarily for Ocean Studios in Vancouver, British Columbia, Canada. She has played several roles in anime, most notably Revy in '' Black Lagoon'' ...

, Rachel Butera) * Danessa Deer (voiced by

Diana Kaarina Diana Kaarina (born March 17, 1975) is a Canadian voice and stage actress based in Vancouver, British Columbia. Career Kaarina was born in Vancouver, British Columbia and raised in Richmond, British Columbia. She got her start with Theatre Under ...

) * Felicity Fox (voiced by

Kazumi Evans Kazumi Evans (born September 14, 1989) is a Canadian actress. She began her career as a contestant on the CBC's ''Triple Sensation''. As a voice actress, she has voiced Saffi on '' Bob the Builder'', Madeline on '' The Deep'', and Skipper in the ...

Julie Ann Taylor Julie Ann Taylor (born January 29, 1966 in Orange County, California) is an American voice actress who is best known for her role of Ai Tanabe in ''Planetes'', Mutsumi Otohime in ''Love Hina'', Yukari Hayasaka in ''Paradise Kiss'' and Taiga Fujim ...

) * Fluffy Bunny * Saffi Swan * Sage Skunk (voiced by

, Rachel Butera) * Patter Peacock (Recently moved) (voiced by Sabrina Pitre, Jonquil Goode) * Caper - skunk of Sage (voiced by

and Rachel Butera) * Flap - peacock of Patter * Flick - fox of Felicity (voiced by

and Michelle Ruff) * Mop - bunny of Fluffy * Oatsy - bunny of Blyss * Poise - swan of Saffi * Sprint - deer of Danessa (voiced by

Sam Vincent James Samuel Vincent (born May 18, 1963) is an American former professional basketball player and coach. Vincent won the State of Michigan "Mr. Basketball" award in 1981, the first year the award was given. He attended Lansing's Eastern High Sch ...

and

) * Twist - bunny of Bree (voiced by

and Rachel Butera)

Media

The by-products from Mattel's media strategy with Enchantimals include a web series, books and a television special.

Webisodes

TV Specials

In the United States, the ''Enchantimals'' television special was broadcast on

Paramount Global Paramount Global ( doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. ...

's (formerly ViacomCBS)

Nick Jr. Nick Jr. (known on-air as the Nick Jr. Channel) is an American pay television channel spun off from Nickelodeon's long-running programming block of the same name. It is run by Paramount Global through its networks division's Kids and Family Gr ...

channel.

Book Series

References

External links

* {{Mattel Fictional monkeys Mattel Mattel franchises Products introduced in 2017