Elbert Hubbard
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Elbert Green Hubbard (June 19, 1856 – May 7, 1915) was an American writer, publisher, artist, and philosopher. Raised in Hudson, Illinois, he had early success as a traveling salesman for the Larkin Soap Company. Hubbard is known best as the founder of the Roycroft artisan community in East Aurora, New York, an influential exponent of the Arts and Crafts movement. Among Hubbard's many publications were the fourteen-volume work ''Little Journeys to the Homes of the Great'' and the short publication '' A Message to Garcia''. He and his second wife, Alice Moore Hubbard, died aboard the RMS ''Lusitania'' when it was sunk by a German submarine off the coast of Ireland on May 7, 1915.


Early life

Hubbard was born in
Bloomington, Illinois Bloomington is a city and the county seat of McLean County, Illinois, United States. It is adjacent to the town of Normal, and is the more populous of the two principal municipalities of the Bloomington–Normal metropolitan area. Bloomingto ...
, to Silas Hubbard and Juliana Frances Read on June 19, 1856. In the autumn of 1855, his parents had relocated to Bloomington from
Buffalo, New York Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Sou ...
, where his father had a medical practice. Finding it difficult to settle in Bloomington—mainly due to the presence of several already established doctors—Silas moved his family to Hudson, Illinois the next year. Nicknamed "Bertie" by his family, Elbert had two older siblings: Charlie, who was largely bed-ridden after a fall when he was young, and Hannah Frances, nicknamed "Frank" like her mother. Charlie died at the age of nine, when Elbert was three-and-a-half years old. Elbert also had three younger sisters who were named Mary, Anna Miranda, and Honor. The Hubbard children attended the local public school, a small building with two rooms that overlooked a graveyard. Thirty years later, Elbert described his schooling days as "splendid" and "tinged with no trace of blue.... I had no ambitions then—I was sure that some day I could spell down the school, propound a problem in fractions that would puzzle the teacher, and play checkers in a way that would cause my name to be known throughout the entire township." Mary would remember her older brother's role as a school troublemaker, noting that he "annoyed his teachers... occasionally by roaring inappropriately when his too-responsive sense of humor was tickled." Elbert's first business venture was selling Larkin soap products, a career which eventually brought him to
Buffalo, New York Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Sou ...
. His innovations for Larkin included premiums and "leave on trial".


Religious and political beliefs

Hubbard described himself as an
anarchist Anarchism is a political philosophy and movement that is skeptical of all justifications for authority and seeks to abolish the institutions it claims maintain unnecessary coercion and hierarchy, typically including, though not necessar ...
and a
socialist Socialism is a left-wing economic philosophy and movement encompassing a range of economic systems characterized by the dominance of social ownership of the means of production as opposed to private ownership. As a term, it describes the ...
. He believed in social, economic, domestic, political, mental and spiritual freedom. In ''A Message to Garcia and Thirteen Other Things'' (1901), Hubbard explained his ''Credo'' by writing "I believe
John Ruskin John Ruskin (8 February 1819 20 January 1900) was an English writer, philosopher, art critic and polymath of the Victorian era. He wrote on subjects as varied as geology, architecture, myth, ornithology, literature, education, botany and pol ...
,
William Morris William Morris (24 March 1834 – 3 October 1896) was a British textile designer, poet, artist, novelist, architectural conservationist, printer, translator and socialist activist associated with the British Arts and Crafts Movement. He w ...
, Henry Thoreau,
Walt Whitman Walter Whitman (; May 31, 1819 – March 26, 1892) was an American poet, essayist and journalist. A humanist, he was a part of the transition between transcendentalism and realism, incorporating both views in his works. Whitman is among ...
and
Leo Tolstoy Count Lev Nikolayevich TolstoyTolstoy pronounced his first name as , which corresponds to the romanization ''Lyov''. () (; russian: link=no, Лев Николаевич Толстой,In Tolstoy's day, his name was written as in pre-refor ...
to be Prophets of God, and they should rank in mental reach and spiritual insight with Elijah, Hosea,
Ezekiel Ezekiel (; he, יְחֶזְקֵאל ''Yəḥezqēʾl'' ; in the Septuagint written in grc-koi, Ἰεζεκιήλ ) is the central protagonist of the Book of Ezekiel in the Hebrew Bible. In Judaism, Christianity, and Islam, Ezekiel is ac ...
and
Isaiah Isaiah ( or ; he, , ''Yəšaʿyāhū'', "God is Salvation"), also known as Isaias, was the 8th-century BC Israelite prophet after whom the Book of Isaiah is named. Within the text of the Book of Isaiah, Isaiah himself is referred to as "the ...
." Yet, common themes throughout his works portray him as a capitalist, with his pro-business beliefs and anti-union beliefs. Hubbard wrote a critique of war, law and government in the booklet ''Jesus Was An Anarchist'' (1910). Originally published as ''The Better Part'' in ''A Message to Garcia and Thirteen Other Things'', Ernest Howard Crosby described Hubbard's essay as "The best thing Elbert ever wrote." Another book which was written by Hubbard is titled ''Health and Wealth''. It was published in 1908 and includes many short
truism A truism is a claim that is so obvious or self-evident as to be hardly worth mentioning, except as a reminder or as a rhetorical or literary device, and is the opposite of falsism. In philosophy, a sentence which asserts incomplete truth conditio ...
s.


Roycroft

His best-known work came after he founded Roycroft, an Arts and Crafts community in East Aurora, New York in 1895. This grew from his private press which he had initiated in collaboration with his first wife
Bertha Crawford Hubbard Bertha C. Crawford Hubbard (1861–1946) was one of the founders of the Roycroft movement, an American branch of the Arts and Crafts movement of the late 19th and early 20th centuries.
, the Roycroft Press, inspired by
William Morris William Morris (24 March 1834 – 3 October 1896) was a British textile designer, poet, artist, novelist, architectural conservationist, printer, translator and socialist activist associated with the British Arts and Crafts Movement. He w ...
' Kelmscott Press. Although called the "Roycroft Press" by latter-day collectors and print historians, the organization called itself "The Roycrofters" and "The Roycroft Shops". Hubbard edited and published two magazines, '' The Philistine—A Periodical of Protest'' and '' The FRA--A Journal of Affirmation''. ''The Philistine'' was bound in brown butcher paper and featuring largely satire and whimsy. (Hubbard himself quipped that the cover was butcher paper because: "There is meat inside." The Roycrofters produced handsome, if sometimes eccentric, books printed on handmade paper, and operated a fine bindery, a furniture shop, and shops producing modeled leather and hammered copper goods. They were a leading producer of Mission style products. Hubbard's second wife, Alice Moore Hubbard, was a graduate of the
New Thought The New Thought movement (also Higher Thought) is a spiritual movement that coalesced in the United States in the early 19th century. New Thought was seen by its adherents as succeeding "ancient thought", accumulated wisdom and philosophy from ...
-oriented Emerson College of Oratory in Boston and a noted suffragist. The Roycroft Shops became a site for meetings and conventions of
radicals Radical may refer to: Politics and ideology Politics *Radical politics, the political intent of fundamental societal change *Radicalism (historical), the Radical Movement that began in late 18th century Britain and spread to continental Europe and ...
, freethinkers, reformers, and suffragists. Hubbard became a popular lecturer, and his homespun philosophy evolved from a loose William Morris-inspired
socialism Socialism is a left-wing economic philosophy and movement encompassing a range of economic systems characterized by the dominance of social ownership of the means of production as opposed to private ownership. As a term, it describes th ...
to an ardent defense of free enterprise and American know-how. Hubbard was mocked in the Socialist press for "selling out". He replied that he had not given up any ideal of his, but had simply lost faith in Socialism as a means of realizing them. An example of his trenchant critical style may be found in his saying that prison is, "An example of a Socialist's Paradise, where equality prevails, everything is supplied and competition is eliminated." In 1908, Hubbard was the main speaker at the annual meeting of The Society in Dedham for Apprehending Horse Thieves. Before he died, Hubbard planned to write a story about Felix Flying Hawk, the only son of Chief Flying Hawk. Hubbard had learned about Flying Hawk during 1915 from Major Israel McCreight. In 1912, the passenger liner ''
RMS Titanic RMS ''Titanic'' was a British passenger Ocean liner, liner, operated by the White Star Line, which Sinking of the Titanic, sank in the North Atlantic Ocean on 15 April 1912 after striking an iceberg during her maiden voyage from Southampton ...
'' sunk after hitting an
iceberg An iceberg is a piece of freshwater ice more than 15 m long that has broken off a glacier or an ice shelf and is floating freely in open (salt) water. Smaller chunks of floating glacially-derived ice are called "growlers" or "bergy bits". The ...
. Hubbard subsequently wrote of the disaster, singling out the story of
Ida Straus Rosalie Ida Straus (née Blun; February 6, 1849 – April 15, 1912) was an American homemaker and wife of the co-owner of the Macy's department store. She and her husband, Isidor, died on board the . Early life Rosalie Ida Blun was born in 184 ...
, who as a woman was supposed to be placed on a lifeboat in precedence to the men, but refused to board the boat, and leave her husband. Hubbard then added his own commentary:


Conviction and pardon

At the beginning of
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
, Hubbard published a great deal of related commentary in ''The Philistine'' and became anxious to cross the ocean, report on the war and interview the Kaiser himself. However, Hubbard had pleaded guilty on January 11, 1913, in the court of U.S. District Court Judge John R. Hazel for violating Section 211 of the penal code. Hubbard was convicted on one count of circulating "objectionable" (or "obscene") matter in violation of the postal laws. Hubbard requested a presidential pardon from
William Howard Taft William Howard Taft (September 15, 1857March 8, 1930) was the 27th president of the United States (1909–1913) and the tenth chief justice of the United States (1921–1930), the only person to have held both offices. Taft was elected pr ...
, but the administration discarded the request as "premature". When his application for a passport was denied in 1915, Hubbard went directly to the White House and pleaded with
Woodrow Wilson Thomas Woodrow Wilson (December 28, 1856February 3, 1924) was an American politician and academic who served as the 28th president of the United States from 1913 to 1921. A member of the Democratic Party, Wilson served as the president of ...
's personal secretary, Joseph P. Tumulty. At the time, the President was in the midst of a cabinet meeting, but Tumulty interrupted and, as a result, the Secretary of State (
William Jennings Bryan William Jennings Bryan (March 19, 1860 – July 26, 1925) was an American lawyer, orator and politician. Beginning in 1896, he emerged as a dominant force in the History of the Democratic Party (United States), Democratic Party, running ...
) and Attorney General Thomas Gregory were also able to hear of Hubbard's situation and need. The pardon was found to be appropriate, and Hubbard's clemency application process lasted exactly one day. Seventy-five percent of those petitioning for clemency during that fiscal year were not so fortunate; their requests were denied or adversely reported or no action was taken. On receiving his pardon, Hubbard obtained a passport and, on May 1, 1915, left with his wife on a voyage to Europe.


Death

A little more than three years after the sinking of the ''Titanic'', the Hubbards boarded the in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. On May 7, 1915, while at sea 11 miles (18 km) off the Old Head of Kinsale,
Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island in the North Atlantic Ocean, in north-western Europe. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the s ...
, the ship was torpedoed and sunk by the German
U-boat U-boats were naval submarines operated by Germany, particularly in the First and Second World Wars. Although at times they were efficient fleet weapons against enemy naval warships, they were most effectively used in an economic warfare ro ...
. His end seems to have followed the pattern he had admired in Mrs. Straus. In a letter to Elbert Hubbard II dated March 12, 1916, Ernest C. Cowper, a survivor of this event, wrote: The Roycroft Shops, managed by Hubbard's son, Elbert Hubbard II, operated until 1938.


Posthumous recognition

Contributors to a 360-page book published by Roycrofters and titled '' In Memoriam: Elbert and Alice Hubbard'' included such celebrities as meat-packing magnate J. Ogden Armour, business theorist and
Babson College Babson College is a private business school in Wellesley, Massachusetts. Established in 1919, its central focus is on entrepreneurship education. It was founded by Roger W. Babson as an all-male business institute, but became coeducational in ...
founder Roger Babson, botanist and horticulturalist
Luther Burbank Luther Burbank (March 7, 1849 – April 11, 1926) was an American botanist, horticulturist and pioneer in agricultural science. He developed more than 800 strains and varieties of plants over his 55-year career. Burbank's varied creations in ...
, seed-company founder W. Atlee Burpee, ketchup magnate Henry J. Heinz,
National Park Service The National Park Service (NPS) is an agency of the United States federal government within the U.S. Department of the Interior that manages all national parks, most national monuments, and other natural, historical, and recreational properti ...
founder
Franklin Knight Lane Franklin Knight Lane (July 15, 1864 – May 18, 1921) was an American progressive politician from California. A member of the Democratic Party, he served as United States Secretary of the Interior from 1913 to 1920. He also served as a commi ...
, success writer Orison Swett Marden, inventor of the modern comic strip Richard F. Outcault, poet James Whitcomb Riley, Nobel Peace Prize recipient
Elihu Root Elihu Root (; February 15, 1845February 7, 1937) was an American lawyer, Republican politician, and statesman who served as Secretary of State and Secretary of War in the early twentieth century. He also served as United States Senator from ...
, evangelist Billy Sunday, intellectual
Booker T. Washington Booker Taliaferro Washington (April 5, 1856November 14, 1915) was an American educator, author, orator, and adviser to several presidents of the United States. Between 1890 and 1915, Washington was the dominant leader in the African-American c ...
, and poet
Ella Wheeler Wilcox Ella Wheeler Wilcox (November 5, 1850October 30, 1919) was an American author and poet. Her works include the collection '' Poems of Passion'' and the poem "Solitude", which contains the lines "Laugh, and the world laughs with you; weep, and you ...
. Hubbard's ''Message to Garcia'' essay was adapted into two movies: the 1916 silent movie '' A Message to Garcia'' and the 1936 movie '' A Message to Garcia''.


In popular culture

Mack Bolan Mack Bolan, alias '' The Executioner'', is a fictional character who has been serialized in 631 novels with sales of more than 200 million books. Created by Don Pendleton, Bolan made his first appearance on the printed page in ''The Executione ...
, the main character of Don Pendleton's fiction series '' The Executioner'', frequently cites as inspiration a Hubbard quote, "God will not look you over for medals, diplomas, or degrees – but for scars." At the end of ''
Rabbit's Feat ''Rabbit's Feat'' is an animated 1960 Warner Bros. ''Looney Tunes'' cartoon, directed by Chuck Jones and written by Michael Maltese. The short was released on June 4, 1960, and stars Bugs Bunny and Wile E. Coyote. As Maltese had left for Hanna ...
'', a 1960
Bugs Bunny Bugs Bunny is an animated cartoon character created in the late 1930s by Leon Schlesinger Productions (later Warner Bros. Cartoons) and voiced originally by Mel Blanc. Bugs is best known for his starring roles in the ''Looney Tunes'' and ''Merr ...
and
Wile E. Coyote Wile E. Coyote and the Road Runner are a duo of cartoon characters from the ''Looney Tunes'' and ''Merrie Melodies'' series of animated cartoons, first appearing in 1949 in the theatrical cartoon short '' Fast and Furry-ous''. In each episode, ...
cartoon, Bugs quotes Hubbard by saying, "Don't take life too seriously. You'll never get out of it alive." The phrase "The graveyards are full of indispensable men" may have originated with Hubbard. A quote of Hubbard's from his biography of American automotive developer John North Willys, "Do nothing, say nothing, and be nothing, and you'll never be criticized", is often misattributed to Aristotle.


Selected works

*''Forbes of Harvard'' (1894) *''No Enemy But Himself'' (1894) *''Little Journeys to the Homes of the Great'' (1895–1910) *''The Legacy'' (1896) *'' A Message to Garcia'' (1899) *''A Message to Garcia and Thirteen Other Things'' (1901) *''Love, Life and Work'' (1906) *''White Hyacinths'' (1907) *''Health and Wealth'' (1908) *''The Doctors'' (1909) *''The Mintage'' (1910) *''Jesus Was An Anarchist'' (1910), also published as ''The Better Part'' *''An American Bible'' (1911) Alice Hubbard, Editor *''The Silver Arrow'' (1923) *''Elbert Hubbard's Scrap Book'' (1923) *''The Note Book of Elbert Hubbard'' (1927) *''The Philosophy of Elbert Hubbard'' (1930)


Gallery

Image:Visitor Center, Roycroft Campus, East Aurora, NY.jpg, Roycroft Campus Visitor Center, June 2019 Image:RoycroftCampusWelcome.jpg, Roycroft Campus welcome sign, 2008 Image:RoycroftSign.JPG, Sign about Elbert Hubbard


See also

*
When life gives you lemons, make lemonade When life gives you lemons, make lemonade is a proverbial phrase used to encourage optimism and a positive can-do attitude in the face of adversity or misfortune. Lemons suggest sourness or difficulty in life; making lemonade is turning them into ...
– a proverbial phrase based on a quote by E. Hubbard


Explanatory notes


References


Further reading

* Hamilton, Charles Franklin. ''As Bees in Honey Drown; Elbert Hubbard and the Roycrofters'' (1973. South Brunswick: A.S. Barnes) . * Lane, Albert. ''Elbert Hubbard And His Work: A Biography, A Sketch, And A Bibliography'' (1901. The Blanchard Press) . * Leuchtenburg, William E. ''American Places: Encounters with History'' (2002. Oxford University Press) . *Rice, Donald Tunnicliff, ''Cast in Deathless Bronze: Andrew Rowan, The Spanish–American War, and the Origins of American Empire'' (2016. The West Virginia University Press) * Walsdorf, Jack. ''Elbert Hubbard, William Morris's Greatest Imitator'' (1999. Yellow Barn Press)


External links

* * *
''The Philistine''
at the
HathiTrust HathiTrust Digital Library is a large-scale collaborative repository of digital content from research libraries including content digitized via Google Books and the Internet Archive digitization initiatives, as well as content digitized locall ...

''The Fra''
at the
HathiTrust HathiTrust Digital Library is a large-scale collaborative repository of digital content from research libraries including content digitized via Google Books and the Internet Archive digitization initiatives, as well as content digitized locall ...
*
"Elbert Hubbard: An American Original", November 2009—PBS / WNED

The Roycrofter Website The Elbert Hubbard papers at the Harry Ransom Humanities Research Center at The University of Texas at Austin
Overview of an archival collection on Elbert Hubbard.
Hubbard Collection
is located at th
Special Collections/Digital Library
i
Falvey Memorial Library
at Villanova University. {{DEFAULTSORT:Hubbard, Elbert 1856 births 1915 deaths 19th-century American writers 20th-century American essayists 19th-century American philosophers 20th-century American philosophers Arts and Crafts movement American anarchists American magazine editors American publishers (people) Writers from Bloomington, Illinois Deaths on the RMS Lusitania Writers from New York (state) People from McLean County, Illinois People from East Aurora, New York Journalists from Illinois Private press movement people American socialists