Elastoplast is a brand of

adhesive bandage An adhesive bandage, also called a sticking plaster, medical plaster, or simply plaster in British English, is a small medical dressing used for injuries not serious enough to require a full-size bandage. They are also known by the genericized t ...

s (also called ''sticking plasters'') and

medical dressing A dressing is a sterile pad or compress applied to a wound to promote healing and protect the wound from further harm. A dressing is designed to be in direct contact with the wound, as distinguished from a bandage, which is most often used to hold ...

s made by

Beiersdorf Beiersdorf AG is a German multinational company that manufactures and retails personal-care products and pressure-sensitive adhesives. Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea, Tesa SE (Tesa tape ...

Background

In 1928

Smith & Nephew Smith & Nephew plc, also known as Smith+Nephew, is a British multinational medical equipment manufacturing company headquartered in Watford, England. It is an international producer of advanced wound management products, arthroscopy products, ...

of the UK acquired the licence to market and produce the Elastoplast range of bandages. Beiersdorf bought brand rights for the

Commonwealth A commonwealth is a traditional English term for a political community founded for the common good. Historically, it has been synonymous with "republic". The noun "commonwealth", meaning "public welfare, general good or advantage", dates from the ...

from Smith & Nephew in 1992. It has become a

genericized trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products ...

for "sticking plaster" in some Commonwealth countries including the United Kingdom and Australia. In some countries in Europe ''Hansaplast'', a brand name started by Beiersdorf in 1922, is used instead. A third trademark, named ''Curitas'', is used in parts of Latin America.

Nick Kochan Nick Kochan is a financial and political journalist based in London. He has written extensively on financial and white collar crime. He writes for UK newspapers and international magazines, and has written and co-written books. Kochan is also a ...

wrote about Elastoplast in his book ''The World's Greatest Brands'' (1996); noting that "the early success of the brand was due to its high-stretch fabric material coupled with an effective adhesive"; and that it has as strong position in worldwide markets, particularly in the UK. In the 1970s Elastoplast marketed its Airstrip product as "the fresh air plaster". The plasters were sold in small flat tin. On 4 July 2005 Elastoplast launched a £1.1m advertising campaign which introduced brand heroes called "the Plastermen". with the animated characters launched the company's new SilverHealing plasters.https://www.marketingweek.com/new-campaigns-elastoplast-silverhealing/

Other brand use

Hansaplast Noise Stop are earplugs for hearing protection.

References

Beiersdorf brands First aid {{brand-stub

Background

Other brand use

See also

References