Anadolu Efes Biracılık ve Malt Sanayii A.Ş.''(lit. Anadolu Efes Brewery and Malt Industries)'' produces and markets beer and malt and non-alcoholic beverages in a wide geographical area comprising

Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a transcontinental country located mainly on the Anatolian Peninsula in Western Asia, with a small portion on the Balkan Peninsula in ...

, Russia, the

Commonwealth of Independent States The Commonwealth of Independent States (CIS) is a regional intergovernmental organization in Eurasia. It was formed following the dissolution of the Soviet Union in 1991. It covers an area of and has an estimated population of 239,796,010. ...

(CIS), Europe, Central Asia and the Middle East. Anadolu Efes is a member of the Anadolu Group. Anadolu Group was founded in 1950 by the Özilhan and Yazıcı families. Exhibiting a rapid and

sustainable growth Sustainable development is an organizing principle for meeting human development goals while also sustaining the ability of natural systems to provide the natural resources and ecosystem services on which the economy and society depend. The desi ...

since its inception, the Anadolu Group transformed into a holding company in 1969. Commencing its operations in Turkey in 1969, Anadolu Efes has been the market leader since the 1980s. From the 1990s onwards the company expanded its operations overseas; this in itself can be considered as a turning point. Continuing its operations in order to ensure commercial sustainability in the global market, Anadolu Efes increased its strength in the foreign markets by entering into a strategic partnership with SABMiller. With the agreement signed in 2012, Anadolu Efes took over SABMiller's operations in Russia and Ukraine and became the second largest beer manufacturer in Russia. Anadolu Efes currently continues its operations as a global company, which exports three quarters of its production. In terms of sales volume, it is the 6th largest brewer in Europe, and the 11th largest in the world. Exporting products to over 70 countries, Anadolu Efes is one of the key players in the region with a total of 15 breweries, six malt production facilities and one hops processing facility across Turkey,

Kazakhstan Kazakhstan, officially the Republic of Kazakhstan, is a transcontinental country located mainly in Central Asia and partly in Eastern Europe. It borders Russia to the north and west, China to the east, Kyrgyzstan to the southeast, Uzbeki ...

Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...

Moldova Moldova ( , ; ), officially the Republic of Moldova ( ro, Republica Moldova), is a landlocked country in Eastern Europe. It is bordered by Romania to the west and Ukraine to the north, east, and south. The unrecognised state of Transnistr ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

and

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

Product line

In addition to its flagship

Pilsener Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Bre ...

, Efes also produces several other beers, including Efes Draft, semi-pasturised for a fresh, just brewed flavour with a 6 month shelf life, Efes Dark, double-roasted malt lager with 6.5% alcohol and hints of caramel, Efes Light, a 3.0% ABV take on the original, Efes Xtra, a hoppier, 7.5% ABV lager, Efes Ice, a softer, more aromatic, ice-brewed version with 4.2% alcohol, and Efes Dark Brown, a 6.1% ABV double-roasted malt lager with a distinct coffee and chocolate bouquet. Other brands under the Efes Beverage Group are Gusta (5.0% ABV), the company's

wheat beer Wheat beer is a top-fermented beer which is brewed with a large proportion of wheat relative to the amount of malted barley. The two main varieties are German ''Weizenbier'' and Belgian ''witbier''; other types include Lambic (made with wild ye ...

brand; Mariachi, under which the lime or

agave ''Agave'' (; ; ) is a genus of monocots native to the hot and arid regions of the Americas and the Caribbean, although some ''Agave'' species are also native to tropical areas of North America, such as Mexico. The genus is primarily known for ...

-flavored beers Mariachi (4.2% ABV) and Mariachi Black (6.0% ABV) are produced; Marmara, under which the strong-beers Marmara Kırmızı (6.1% ABV) and Marmara Gold (4.1% ABV) are produced; and Ritmix, the company's range of fruit-flavored, non-alcoholic malt drinks. Various international brands have been brewed, marketed and distributed in Turkey through Efes Beer Group in recent years, including

Miller Genuine Draft The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the M ...

as of 2000, Beck's as of May 2002, and Foster's Lager as of March 2005. In addition to the Efes product range, the company offers a wide variety of local brands with different tastes and appeal. These include Stary Melnik, Bely Medved, Gold Mine Beer, Sokol, Krasny Vostok, Vostochnaya Bavaria, Zhigulevskoe, Polniy Nokaut, Green Beer, Dolce Iris, Sib-Beer, Yantarnoe, Solodov, Ershistoe, Barkhatnoe, Bogemskoe svetloe, Ak Bars, in Russia; Karagandinskoe in

; Chisinau, Vitanta Premium Classic in

; Weifert, Weifert Belo, Pils Plus, Zajecarsko Pivo and Standard in Serbia & Montenegro. Such local brands continue to contribute to the company's international revenue stream. Efes Beverage group further produces German Warsteiner, Dutch Bavaria Premium and Amsterdam Navigator, Czech Zlatopramen and Mexican Sol under licence in Russia.

Market reach

Aside from its domestic market in Turkey, where it has 84% market share, Efes exports to over 50 markets in Africa, Asia, Europe, North America, and Oceania. In the UK, it is sold by the

Wetherspoons J D Wetherspoon plc (branded variously as Wetherspoon or Wetherspoons, and colloquially known as Spoons) is a pub company operating in the United Kingdom and Ireland. The company was founded in 1979 by Tim Martin and is based in Watford. It o ...

pub chain. Efes is also the largest local shareholder of the

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

franchise in Turkey and produces a range of soft drinks. Efes brand, the flagship of Efes Beer Group (EBG), revised its logo, label, and bottle design in April 2009.

References

External links

*
Anadolu Efes
{{Cuisine of Turkey, beverage Beer in Turkey Conglomerate companies of Turkey Manufacturing companies based in Istanbul Food and drink companies based in Istanbul Food and drink companies established in 1969 Turkish brands Turkish companies established in 1969

Product line

Market reach

See also

References

External links