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''Eega'' () is a 2012 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode ...
-language
fantasy Fantasy is a genre of speculative fiction involving magical elements, typically set in a fictional universe and sometimes inspired by mythology and folklore. Its roots are in oral traditions, which then became fantasy literature and d ...
action film written and directed by
S. S. Rajamouli Koduri Srisaila Sri Rajamouli ( ; born 10 October 1973) is an Indian film director and screenwriter who primarily works in Telugu cinema. He is the highest paid director in India, and is known for his action, fantasy, and epic genre films. T ...
. The film was produced by Sai Korrapati Vaaraahi Chalana Chitram with an estimated budget of 30–40
crore A crore (; abbreviated cr) denotes ten million (10,000,000 or 107 in scientific notation) and is equal to 100 lakh in the Indian numbering system. It is written as 1,00,00,000 with the local 2,2,3 style of digit group separators (one lakh is eq ...
( US$6–7 million). It was simultaneously filmed in
Tamil language Tamil (; ' , ) is a Dravidian language natively spoken by the Tamil people of South Asia. Tamil is an official language of the Indian state of Tamil Nadu, the sovereign nations of Sri Lanka and Singapore, and the Indian territory o ...
with the title ''Naan Ee'' (). The film stars Sudeepa, Nani, and
Samantha Samantha (or the alternatively Samanta) is primarily used as a feminine given name. It was recorded in England in 1633 in Newton Regis, Warwickshire. It was also recorded in the 18th century in New England, but its etymology is uncertain. Spe ...
.
M. M. Keeravani Koduri Marakathamani Keeravani (born 4 July 1961; credited as M. M. Keeravani) is an Indian film composer, playback singer, and lyricist, who predominantly works in Telugu cinema along with other languages including Hindi, Tamil, Kannada, and Ma ...
composed the songs and the background score while
K. K. Senthil Kumar K. K. Senthil Kumar is an Indian cinematographer who works in Telugu cinema. He is known for his frequent collaborations with S.S. Rajamouli. He graduated with a degree in cinematography from the Film and Television Institute of India, Pune. ...
was the
director of photography The cinematographer or director of photography (sometimes shortened to DP or DOP) is the person responsible for the photographing or recording of a film, television production, music video or other live action piece. The cinematographer is the ch ...
.
Janardhana Maharshi Janardhana Maharshi (born 16 May) is an Indian screenwriter, poet, producer, lyricist & director who works predominantly in Telugu cinema and Kannada cinema. His directorial movies namely "Devasthanam" and " Viswadarshanam" are screened in ma ...
and
Crazy Mohan Mohan Rangachari (16 October 1952 – 10 June 2019) known professionally as Crazy Mohan, was an Indian actor, comedian, screenwriter and playwright. An engineer by profession, Mohan started writing plays and established his own drama troupe calle ...
wrote the dialogue for the Telugu and Tamil versions, respectively. The film's narrative is in the form of a
bedtime story A bedtime story is a traditional form of storytelling, where a story is told to a child at bedtime to prepare the child for sleep. The bedtime story has long been considered "a definite institution in many families".Dickson, Marguerite Stockma ...
told by a father to his daughter. Its protagonist Nani, who is in love with his neighbour Bindu, is murdered by a wealthy industrialist named Sudeep, who is attracted to Bindu and considers Nani a rival. Nani reincarnates as a
housefly The housefly (''Musca domestica'') is a fly of the suborder Cyclorrhapha. It is believed to have evolved in the Cenozoic Era, possibly in the Middle East, and has spread all over the world as a commensal of humans. It is the most common fl ...
and tries to avenge his death and protect Bindu from an obsessive Sudeep. The idea for the film originated in the mid-1990s from a conversation in which Rajamouli's father and screenwriter
V. Vijayendra Prasad Koduri Viswa Vijayendra Prasad is an Indian screenwriter and film director who predominantly works in Telugu cinema. He also worked in a few Hindi, Kannada, and Tamil films. His filmography consists of more than twenty five films as a screenwrite ...
joked with Rajamouli about the idea of a fly seeking revenge against a human. Rajamouli reconsidered the idea after finishing ''
Maryada Ramanna ''Maryada Ramanna'' is a 2010 Indian Telugu-language action comedy drama film co-written and directed by S. S. Rajamouli. The film is produced by Shobu Yarlagadda and Prasad Devineni under Arka Media Works. The film stars Sunil, Saloni and Na ...
'' (2010), and developed it into a script. The film's production began on 7 December 2010 at
Ramanaidu Studios Suresh Productions (also known as Suresh Movies, Vijaya Suresh Combines) is an Indian film production and distribution company known for its works in Telugu cinema. It is established in 1964 by D. Ramanaidu. It is one of India's largest film p ...
in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River, in the northern part of Southern Indi ...
.
Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as ...
began on 22 February 2011 and continued until late February 2012. Makuta VFX and
Annapurna Studios Annapurna Studios is an Indian film production company, founded in 1976 by the actor Akkineni Nageswara Rao (ANR). Located in the heart of Hyderabad, India the studio mainly provides services for films including sound stages for set construc ...
oversaw ''Eega'' visual effects and
digital intermediate Digital intermediate (typically abbreviated DI) is a motion picture finishing process which classically involves digitizing a motion picture and manipulating the color and other image characteristics. Definition and overview A digital intermediat ...
process, respectively. The two versions of the film, alongside a
Malayalam Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry ( Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam wa ...
-dubbed version titled ''Eecha'', were released on 6 July 2012 in approximately 1,100 screens globally. The performances of the cast, Rajamouli's direction, and visual effects received critical acclaim upon release. ''Eega'' was one of the highest-grossing Telugu films of the year, earning more than 125 crore ($23 million). ''Eega'' won two
National Film Awards The National Film Awards is the most prominent film award ceremony in India. Established in 1954, it has been administered, along with the International Film Festival of India and the Indian Panorama, by the Indian government's Directorat ...
( Best Feature Film in Telugu and Best Special Effects), five South Filmfare Awards including Best Telugu Film, Best Telugu Director, Best Telugu Actress (Samantha) and Best Telugu Supporting Actor (Sudeep) and three
South Indian International Movie Awards South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry. It was launched in 2012 by Vishnu Vardhan Induri and Brinda Prasad Adusimilli to apprec ...
. The film won nine awards, including Most Original Film at the
Toronto After Dark Film Festival Toronto After Dark Film Festival is a showcase of horror, sci-fi, action and cult cinema held annually in Toronto, Ontario, Canada. The festival premieres a diverse selection of feature-length and short-films from around the world including n ...
. ''Eega'' was listed among "The 25 Best Foreign Films of the Decade" by The Ringer.


Plot

A young girl who is unable to sleep asks her father to tell her a
bedtime story A bedtime story is a traditional form of storytelling, where a story is told to a child at bedtime to prepare the child for sleep. The bedtime story has long been considered "a definite institution in many families".Dickson, Marguerite Stockma ...
. Although reluctant at first, he tells her a story of a fly named Nani. Nani is a young man based in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River, in the northern part of Southern Indi ...
who specialises in preparing fireworks. He is in love with his neighbour Bindu, a
miniature art Miniature art includes paintings, engravings and sculptures that are very small; it has a long history that dates back to prehistory. The portrait miniature is the most common form in recent centuries, and from ancient times, engraved gems, of ...
ist who runs Project 511, a non-governmental organisation (NGO). Bindu also develops romantic feelings for Nani though she does not express them. Seeking to raise money for her NGO, Bindu visits the office of a rich and powerful industrialist named Sudeep, who also finds her attractive. He befriends her, donates 15 
lakh A lakh (; abbreviated L; sometimes written lac) is a unit in the Indian numbering system equal to one hundred thousand (100,000; scientific notation: 105). In the Indian 2,2,3 convention of digit grouping, it is written as 1,00,000. For e ...
(US$28,000), and gains her trust. Sudeep sees Nani as a rival and plans to kill him. One night, Nani inspires Bindu to help her finish a piece of micro art—a heart locket made from a pencil. While returning home, Sudeep kidnaps and strangles Nani to death, making his death look like an accident. Before dying, Nani curses Sudeep, swearing to kill Sudeep if he tries to hurt Bindu. Unaware of the incident, Bindu confesses her love for the dying Nani by phone; it is the last thing Nani hears before he is reincarnated as a housefly that cannot remember its previous life. The fly's memory is triggered when it encounters Sudeep and Bindu, and begins to devote itself to exacting revenge on Sudeep. Sudeep asks the heartbroken Bindu to accompany him to New Delhi to meet the education minister; if she can impress the minister with a presentation about the NGO, he might help it gain national recognition. The fly causes Sudeep to have an accident on his way to the airport and writes "I will kill you" on the windshield; this makes Sudeep paranoid. The fly, who sees Bindu mourning Nani's death in her bedroom, reveals itself to be Nani by writing on the desk with her tears. It conveys the circumstances of Nani's death to Bindu, and they join forces against Sudeep. The latter's obsession with the fly affects his professional and personal life. In a chain of events, his money is burnt to ashes, leaving him almost penniless. Sudeep learns from a sorcerer named Tantra that Nani is reincarnated as a fly and seeks revenge. Sudeep arranges to kill Nani at his home, but the fly escapes after causing a
short circuit A short circuit (sometimes abbreviated to short or s/c) is an electrical circuit that allows a current to travel along an unintended path with no or very low electrical impedance. This results in an excessive current flowing through the circu ...
and a fire, which locks up the room. Tantra is killed in an accident and Sudeep is left unconscious from the smoke. Nani and Bindu assume Sudeep is dead, but he is saved by his business partner Adithya. Sudeep is enraged when he learns that Bindu is helping the fly. Sudeep kills Adithya to collect a 700 crore (US$130 million) insurance policy, as well as to prevent his investors from taking action against his company. Sudeep takes Bindu to his home to interrogate her, and Nani follows them. Bindu, after attempting to stab Sudeep with a razor blade, has her life threatened as Sudeep demands Nani to appear. During the encounter however, Nani seriously injures Sudeep with a needle. After an intensive fight, the latter clips Nani's wing before fatally stabbing him with the same needle. Knowing that he is dying, in a last-ditch attempt to destroy Sudeep, Nani coats himself with gunpowder and jumps through the flame of a burning match and into a previously loaded cannon. The projectile passes through Sudeep and hits an oxygen cylinder, causing a fierce explosion in which Sudeep dies and his entire house burns down. A grieving Bindu (who hid from the inferno unscathed), pines for Nani and takes his wing and makes an
amulet An amulet, also known as a good luck charm or phylactery, is an object believed to confer protection upon its possessor. The word "amulet" comes from the Latin word amuletum, which Pliny's ''Natural History'' describes as "an object that protect ...
with it. One day when travelling to work, an eve teaser bothers her; Nani, again reborn as a fly, attacks him with a needle before announcing his return. The young girl is impressed with the story of the fly her father narrates. During the credits, her father recounts the fate of a drunken thief who broke into Bindu's house earlier in the story, and who ultimately turns his life around after overhearing a loving speech given to Nani by Bindu and mistakenly believing that Bindu was speaking to him.


Cast


Production


Origin, scripting, and casting

The idea of ''Eega'' originated in the mid-1990s in screenwriter
V. Vijayendra Prasad Koduri Viswa Vijayendra Prasad is an Indian screenwriter and film director who predominantly works in Telugu cinema. He also worked in a few Hindi, Kannada, and Tamil films. His filmography consists of more than twenty five films as a screenwrite ...
mind. At that time, he was joking about a housefly seeking revenge on a human in a conversation with his son
S. S. Rajamouli Koduri Srisaila Sri Rajamouli ( ; born 10 October 1973) is an Indian film director and screenwriter who primarily works in Telugu cinema. He is the highest paid director in India, and is known for his action, fantasy, and epic genre films. T ...
. Prasad later developed the idea as a script for an English-language film set in 1830s America, in which an
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
boy dies in an attempt to free his family from
slavery Slavery and enslavement are both the state and the condition of being a slave—someone forbidden to quit one's service for an enslaver, and who is treated by the enslaver as property. Slavery typically involves slaves being made to perf ...
and is reincarnated as a fly. After completing ''
Maryada Ramanna ''Maryada Ramanna'' is a 2010 Indian Telugu-language action comedy drama film co-written and directed by S. S. Rajamouli. The film is produced by Shobu Yarlagadda and Prasad Devineni under Arka Media Works. The film stars Sunil, Saloni and Na ...
'' (2010), Rajamouli reconsidered the concept after thinking of directing a film that was distinct from any other. He decided to make ''Eega'' a bilingual film in
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode ...
and
Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia ** Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, na ...
 – each scene including speech was filmed twice, once for each language. The Tamil version, titled ''Naan Ee'', was Rajamouli's directorial debut in
Tamil cinema Tamil cinema, also known as Kollywood is a part of Indian Cinema; primarily engaged in production of motion pictures in the Tamil language. Based out of the Kodambakkam neighbourhood in Chennai, Tamil Nadu, it is popularly called ''Kollywo ...
. The film was presented by
D. Suresh Babu Daggubati Suresh Babu (born 24 December 1958) is an Indian film producer, studio owner and distributor who serves as the managing director of Suresh Productions. In 2012, he received the Andhra Pradesh state Nagireddy–Chakrapani National Awar ...
of
Suresh Productions Suresh Productions (also known as Suresh Movies, Vijaya Suresh Combines) is an Indian film production and distribution company known for its works in Telugu cinema. It is established in 1964 by D. Ramanaidu. It is one of India's largest film p ...
. For the first time in his career, Rajamouli began casting after the script was completed because he felt the story required actors who were suitable for the roles. Nani, the protagonist, was the first of the three of the main cast members to be chosen; he completed filming his scenes in 25 days.
Samantha Samantha (or the alternatively Samanta) is primarily used as a feminine given name. It was recorded in England in 1633 in Newton Regis, Warwickshire. It was also recorded in the 18th century in New England, but its etymology is uncertain. Spe ...
, the second actor cast, was signed as the female lead. Rajamouli chose Sudeepa to play the fly's human adversary after being impressed with the actor's performance in '' Rann'' (2010), and cast rapper
Noel Sean Noel Sean (born 28 November 1982), is an Indian rapper and actor working in the Telugu cinema and Telugu music. Well known as the first rapper of in Telugu Music Industry and Tollywood as well as a versatile actor, music producer, television ...
as Nani's friend in the film. Sudeepa drew inspiration for his role as the villain from the 1983 Kannada film '' Bhakta Prahlada''; he was portraying a character he considered to be a "bad guy" with "grey shades" rather than an antagonist. The script was doctored by Rajamouli's cousin, S. S. Kanchi, while Janardhan Maharshi and
Crazy Mohan Mohan Rangachari (16 October 1952 – 10 June 2019) known professionally as Crazy Mohan, was an Indian actor, comedian, screenwriter and playwright. An engineer by profession, Mohan started writing plays and established his own drama troupe calle ...
wrote the dialogue for the Telugu and Tamil versions respectively, marking their first collaboration with Rajamouli. James Fowlds was initially chosen as the film's director of photography, but was replaced by
K. K. Senthil Kumar K. K. Senthil Kumar is an Indian cinematographer who works in Telugu cinema. He is known for his frequent collaborations with S.S. Rajamouli. He graduated with a degree in cinematography from the Film and Television Institute of India, Pune. ...
due to creative differences and scheduling conflicts.
M. M. Keeravani Koduri Marakathamani Keeravani (born 4 July 1961; credited as M. M. Keeravani) is an Indian film composer, playback singer, and lyricist, who predominantly works in Telugu cinema along with other languages including Hindi, Tamil, Kannada, and Ma ...
composed the film's soundtrack and score,
Kotagiri Venkateswara Rao Kotagiri Venkateswara Rao is an Indian film editor. In the film industry many call him Chanti Garu. He is the younger brother of Kotagiri Gopala Rao, who died on 6 November 2012, a known film editor and producer, who holds the banner of Giri ...
edited the film, Ravinder Reddy was its art director, and Rajamouli's wife Rama worked on the costume design. Production of the film began with a formal launch ceremony on 7 December 2010 in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River, in the northern part of Southern Indi ...
. The original version was filmed over a six-month period and cost nearly 11 crore; Rajamouli felt the quality of the material was poor and started again. The film's final budget was estimated at between 30 and 40 crore.


Filming and post-production

Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as ...
began on 22 February 2011 in Hyderabad; ninety percent of the film was shot at
Ramanaidu Studios Suresh Productions (also known as Suresh Movies, Vijaya Suresh Combines) is an Indian film production and distribution company known for its works in Telugu cinema. It is established in 1964 by D. Ramanaidu. It is one of India's largest film p ...
in the city. A sequence was filmed at Sri Sita Ramachandra Swamy Temple in Ammapally near
Shamshabad Shamshabad is a city in the Indian state of Telangana. It is located in Shamshabad mandal of Rajendranagar revenue division. The international airport of Hyderabad is located here. History In former times the area was known as Sedanti village, ...
, in early March 2011. Scenes with Nani, Samantha, and Sudeepa were filmed during the first shooting schedule, which was completed on 16 March. Shooting was disrupted in April by an ongoing labour dispute between film workers and producers. Rajamouli considered moving ''Eega'' out of Hyderabad if the strike continued. Filming continued in
Kokapet Kokapet is an emerging commercial and residential hub in Ranga Reddy District in Telangana, India. This place falls under Kokapet SEZ (Neopolis) and is as one of the most expensive commercial and residential locations in Hyderabad. It falls und ...
in early September 2011, and principal photography was completed in late February 2012 as
post-production Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. Th ...
began. According to Rajamouli, the film unit consulted a 3D video of the
storyboard A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in t ...
before shooting a scene each day. After the filming of each scene was completed, the editing and re-recording procedures were done with simple
greyscale In digital photography, computer-generated imagery, and colorimetry, a grayscale image is one in which the value of each pixel is a single sample representing only an ''amount'' of light; that is, it carries only intensity information. Gr ...
animation. An
Arri Alexa The Arri Alexa (stylised as ΛLEXΛ) is a digital motion picture camera system developed by Arri. First introduced in April 2010, the camera was Arri's first major transition into digital cinematography after previous efforts such as the Arrif ...
camera, a prime lens, and Scorpio and Strada cranes were used for the principal photography, while a probe lens and high-intensity lighting were used for the
macro photography Macro photography (or photomacrography or macrography, and sometimes macrophotography) is extreme close-up photography, usually of very small subjects and living organisms like insects, in which the size of the subject in the photograph is grea ...
. Senthil Kumar had to use a special lens with a minimum f-stop of f8.0; the wide apertures required high-intensity lighting to get acceptable shots. He used
GoPro GoPro, Inc. (marketed as GoPro and sometimes stylized as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures action cameras and develops its own mobile apps and video-editing software. Founded as Woodman ...
cameras as they were the smallest possible ones that offered close to professional resolution.
Phantom Cam Phantom is Vision Research's brand of high-speed video cameras. The Phantom TMX 7510 is currently the company's fastest camera as of November 2022, it can record video at up to 76,000 frames per second (fps) at its max resolution of 1280x800, an ...
was used to film extreme slow motion sequences; certain scenes were shot at 2,000 frames per second.
Digital intermediate Digital intermediate (typically abbreviated DI) is a motion picture finishing process which classically involves digitizing a motion picture and manipulating the color and other image characteristics. Definition and overview A digital intermediat ...
(DI) was conducted at Annapurna Studios in Hyderabad. A high-end DI system was imported and the process took six months to complete. Singer
Chinmayi Chinmayi Sripaada is an Indian playback singer, working mainly for the South Indian film industry. She is also a voice actor, television presenter, radio jockey, and an entrepreneur. She is the founder and CEO of a translation services comp ...
, who dubbed for Samantha in ''Eega'', found the process difficult because the footage did not contain the animated fly. Rajamouli approached
Anuj Gurwara Anuj Gurwara (born 9 June 1981) is an Indian playback singer, master of ceremonies, actor, voice artist, radio jockey and television show host, who has won a Filmfare Award for his singing in the film ''Magadheera'' (2009). Early life Anuj co ...
to write the dialogue for the Hindi-dubbed version titled ''Makkhi''. The Hindi dubbing began in Hyderabad, and Gurwara dubbed for Nani in the film.
Ajay Devgan Vishal Veeru Devgan (born 2 April 1969), known professionally as Ajay Devgn, is an Indian actor, film director and producer who works in Hindi cinema. Devgn has appeared in over a hundred films and has won numerous accolades, including four ...
and his wife
Kajol Kajol Devgan (née Mukherjee; born 5 August 1974), known mononymously as Kajol, is an Indian actress. Described in the media as one of the most successful actresses of Hindi cinema, she is the recipient of numerous accolades, including six ...
, acting as parents telling the film's story to their child at bedtime, provided voiceovers during the opening credits of ''Makkhi''. The visuals accompanying the closing credits were altered to show the fly mimicking the antics of Devgan,
Salman Khan Abdul Rashid Salim Salman Khan (; 27 December 1965) is an Indian actor, film producer, and television personality who works in Hindi films. In a film career spanning over thirty years, Khan has received numerous awards, including two Nation ...
, and
Akshay Kumar Rajiv Hari Om Bhatia (born 9 September 1967), known professionally as Akshay Kumar (), is an Indian-born naturalised Canadian Quote: "(Former prime minister Stephen) Harper campaigned in 2011 alongside one of Modi's biggest celebrity backer ...
.


Visual effects

R. C. Kamalakannan and Pete Draper of Makuta VFX oversaw ''Eega'' visual effects, and Rahul Venugopal was the film's set supervisor and matte painter.
V. Srinivas Mohan Vadlamudi Srinivas Mohan is an Indian visual effects designer, coordinator and supervisor known for his works primarily in Tamil and Telugu films. He is also known for his works in few Hindi, Kannada and Malayalam films. Early life Srinivas M ...
, who later collaborated with Rajamouli on '' Baahubali: The Beginning'', worked on a short sequence for the film. Rajamouli planned to complete work on the fly imagery in four months, but it took fourteen. Ninety percent of the animation-related work was done in Hyderabad; the remaining ten percent was completed in the United States. In an
Indo-Asian News Service Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. Their main offices are located in Noida, Uttar Pradesh. The s ...
interview, Draper said he collaborated with thirteen experts and a large team of animators to design the fly. Because the film's fly's eyes comprise 80 percent of its face, Rajamouli felt they could make it expressive; he used the 1986
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
American short film ''
Luxo Jr. ''Luxo Jr.'' is a 1986 American computer-animated short film produced and released by Pixar. Written and directed by John Lasseter, the two-minute short film revolves around one larger and one smaller desk lamp. The larger lamp, named Luxo Sr ...
'' for inspiration. The output of the first team of animators, using the reference material prepared, was unsatisfactory, and Rajamouli reworked the fly's detailing. Using a powerful lens, the film team conducted an arduous photographic shoot of unconscious flies in a bottle stored in a refrigerator. After enlarging the details, Rajamouli made cosmetic changes to the fly's face to make it look appealing onscreen. A new team, including Draper, three concept artists, three modellers, two shader designers, two hair and fur designers, three riggers and several animators, designed the animated fly in two months. Its head and fur were designed after shaping its body and wings. The fly was refined daily using clay models to expedite the process. The animators found the sequences between Sudeepa and the fly much more difficult to execute because the latter had to express emotions only through its slender arms rather than its face. Some of the special effects could not be designed in India, so Makuta VFX engaged animation consultants in Armenia, China, Iran, Israel, Russia, the United Kingdom, and the United States. The company's 30-member team underwent a training programme on acting theory and insect formats. ''Eega'' is the first Indian film to use
computer-generated imagery Computer-generated imagery (CGI) is the use of computer graphics to create or contribute to images in art, printed media, video games, simulators, and visual effects in films, television programs, shorts, commercials, and videos. The image ...
for nearly 90 minutes of its length; the film had 2,234 live-action animation shots. By mid-June 2012, Rajamouli had approved 1,970 shots; the final version was shown to the film unit after the approval of 226 pending shots. The visual effects cost an estimated 7 crore.


Themes

The film's main theme is revenge; the soul of a murdered man is reincarnated as a fly and seeks revenge against his killer. Rajamouli identified some similarities to
David Cronenberg David Paul Cronenberg (born March 15, 1943) is a Canadian film director, screenwriter, and actor. He is one of the principal originators of what is commonly known as the body horror genre, with his films exploring visceral bodily transformation ...
'' The Fly'' (1986), in which a scientist becomes a fly when his experiment malfunctions, and thought of ''Eega'' as a " socio-fantasy" rather than a
science fiction film Science fiction (or sci-fi) is a film genre that uses speculative, fictional science-based depictions of phenomena that are not fully accepted by mainstream science, such as extraterrestrial lifeforms, spacecraft, robots, cyborgs, interstel ...
. At a meeting with students at the Annapurna International School of Film and Media Campus (AIFSM), he compared the battle between the fly and Sudeepa, which the underdog fly wins, to
David David (; , "beloved one") (traditional spelling), , ''Dāwūd''; grc-koi, Δαυΐδ, Dauíd; la, Davidus, David; gez , ዳዊት, ''Dawit''; xcl, Դաւիթ, ''Dawitʿ''; cu, Давíдъ, ''Davidŭ''; possibly meaning "beloved one". w ...
triumph over
Goliath Goliath ( ) ''Goləyāṯ''; ar, جُليات ''Ǧulyāt'' (Christian term) or (Quranic term). is a character in the Book of Samuel, described as a Philistine giant defeated by the young David in single combat. The story signified King Sau ...
and India's victory in the
1983 Cricket World Cup The 1983 Cricket World Cup (officially the Prudential Cup '83) was the 3rd edition of the Cricket World Cup tournament. It was held from 9 to 25 June 1983 in England and Wales and was won by India. Eight countries participated in the event. ...
. Crazy Mohan compared the film with '' Apoorva Sagodharargal'' (1989), a revenge drama whose protagonist Appu (
Kamal Haasan Kamal Haasan (born 7 November 1954) is an Indian actor, filmmaker, screenwriter, playback singer, television presenter and politician who works mainly in Tamil cinema and has also appeared in some Telugu, Malayalam, Hindi, Kannada and Bengali f ...
) is a
dwarf Dwarf or dwarves may refer to: Common uses *Dwarf (folklore), a being from Germanic mythology and folklore * Dwarf, a person or animal with dwarfism Arts, entertainment, and media Fictional entities * Dwarf (''Dungeons & Dragons''), a humanoid ...
. Mohan told Malathi Rangarajan of ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the sec ...
'' that although the film's script may resemble those of ''
Stuart Little ''Stuart Little'' is a 1945 American children's novel by E. B. White. It was White's first children's book, and it is now widely recognized as a classic in children's literature. ''Stuart Little'' was illustrated by the subsequently award-winnin ...
'' (1999) and ''
Shrek ''Shrek'' is a 2001 American computer-animated comedy film loosely based on the 1990 book of the same name by William Steig. It is the first installment in the ''Shrek'' franchise. The film was directed by Andrew Adamson and Vicky Jen ...
'' (2001), the use of the plight of someone tormented by a housefly was an original idea. According to Tamil film historian and actor
Mohan Raman Mohan Raman, also known as Mohan V. Ram (born 3 April 1956), is an Indian actor and writer. In 2017 and 2019, he was a Jury member for the National Film Award for Best Writing on Cinema. Raman is a film historian and writes for ''The Hindu''. He ...
, ''Naan Ee''unlike the animal-centred films ''
Nalla Neram ''Nalla Neram'' (), is a 1972 Indian Tamil-language action drama film, directed by M. A. Thirumugam. The film stars M. G. Ramachandran and K. R. Vijaya. It is a remake of the 1971 Hindi film '' Haathi Mere Saathi'' . All three versions were pr ...
'' (1972) and ''
Neeya? ''Neeya?'' () is a 1979 Indian Tamil-language horror thriller film, directed by Durai and written by P. Kalaimani. A remake of the 1976 Hindi film '' Nagin'', it has an ensemble cast that includes Kamal Haasan, Jai Ganesh, Vijayakumar, Rav ...
'' (1979)lacks a human protagonist. Film critic
Baradwaj Rangan Baradwaj Rangan is an Indian film critic, writer, and formerly the deputy editor of ''The Hindu''. He later became a senior editor of Film Companion. Rangan won the National Film Award for Best Film Critic in 2006. Before joining ''The Hindu' ...
found ''Eega'' protagonist realistic, contrary to the ones in the animated films by
the Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on Octobe ...
, except when it displays a few
anthropomorphic Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics t ...
traits. ''
Mid-Day ''Mid-Day'' (stylised as mid-day) is a morning daily Indian compact newspaper owned by Jagran Prakashan Limited. Editions in various languages were published in Mumbai, Delhi, Bangalore and Pune. In 2011, the Delhi and Bangalore editions wer ...
'' compared ''Eega'' to ''Cockroach'' (2010), an Australian short film about a man who is reincarnated as a cockroach after he is accidentally killed on his wedding day. The film's secondary theme is the survival of love beyond death. Rangan has likened ''Eega'' to a ghost film because a dead protagonist returns to his loved ones as a troubled soul. Malini Mannath of ''
The New Indian Express ''The New Indian Express'' is an Indian English-language broadsheet daily newspaper published by the Chennai-based Express Publications. It was founded in 1932 as ''The Indian Express'', under the ownership of Chennai-based P. Varadarajulu Naid ...
'' found the scene where the fly foils Sudeepa's attempt to get close to Bindu reminiscent of one in the film ''
Ghost A ghost is the soul or spirit of a dead person or animal that is believed to be able to appear to the living. In ghostlore, descriptions of ghosts vary widely from an invisible presence to translucent or barely visible wispy shapes, to re ...
'' (1990). Mayank Shekhar criticised the relationship between the lead pair, which he said advocates stalking as an accepted form of romance. Malathi Rangarajan said the antagonist took the "extreme step" of murdering the hero early in the film, in contrast with the stereotypical antagonist whose lust for the female lead has just begun and threatens the hero. Commenting on the usage of Tantrism, ''The New Indian Express'' Kruthi Grover found the death of the sorcerer similar to the story of
Bhasmasura In Hinduism, Bhasmasura ( sa, भस्मासुर, ) is an asura or demon, who was granted the power to burn up and immediately turn into ashes ('' bhasma'') anyone whose head he touched with his hand. The asura was tricked by the Vishnu's ...
, a demon in Indian mythology to whom
Shiva Shiva (; sa, शिव, lit=The Auspicious One, Śiva ), also known as Mahadeva (; Help:IPA/Sanskrit, ɐɦaːd̪eːʋɐ, or Hara, is one of the Hindu deities, principal deities of Hinduism. He is the Supreme Being in Shaivism, one o ...
gives the power to reduce a person to ashes by touching her or his head. When Bhasmasura tries to touch Shiva's head,
Vishnu Vishnu ( ; , ), also known as Narayana and Hari, is one of the principal deities of Hinduism. He is the supreme being within Vaishnavism, one of the major traditions within contemporary Hinduism. Vishnu is known as "The Preserver" withi ...
assumes the form of
Mohini Mohini ( Sanskrit: मोहिनी, ') is the Hindu goddess of enchantment. She is the only female avatar of the Hindu god Vishnu. She is portrayed as a '' femme fatale'', an enchantress, who maddens lovers and demons, sometimes leading t ...
and makes Bhasmasura touch his own head, killing him. According to Malathi Rangarajan, the film's themes of Tantrism and black magic are reminiscent of the use of the occult as a plot device in films directed by
B. Vittalacharya B. Vittalacharya (28 January 1920 – 28 May 1999) was an Indian film director and producer known for his works in Telugu and Kannada cinema. He was known as ''Janapada Brahma'' in the Telugu film industry. Vittalacharya formed his film pr ...
.


Music

The soundtracks of ''Eega'' and ''Naan Ee'', each consisting of five songsone of which is a remixed version of the film's title song—were composed by M. M. Keeravani. Keeravani said because the film's theme of revenge and the protagonist (a housefly) are universal concepts, his "only challenge" was ensuring the music did not have a "distinct ethnic or regional flavour" and "appeal". He incorporated the buzzing sound made by flies into the score and exaggerated or reduced it according to a scene's emotional nature. Rajamouli approached
Madhan Karky Madhan Karky Vairamuthu is an Indian lyricist, screenwriter, research associate, software engineer, and entrepreneur. A holder of a doctorate in computer science from the University of Queensland, Karky began his professional career as an as ...
to write the lyrics for ''Naan Ee'' soundtrack after the release of '' Enthiran'' (2010), explaining the importance of each song in the film's narrative. As well as providing detailed profiles of the characters, Rajamouli enacted a few scenes, which helped Karky write the lyrics. ''Eega'' soundtrack was released on 4 April 2012 at a promotional event at Shanti Sarovar,
Brahma Kumaris The Brahma Kumaris are a spiritual movement that originated in Hyderabad, Sindh, during the 1930s.Gachibowli Gachibowli is a suburb of Hyderabad, Telangana, India, located in the Serilingampally mandal of the Rangareddy district. It is situated about 5 km away from HITEC City, another IT hub. Gachibowli is home to numerous tech companies and res ...
, a suburb of Hyderabad. The soundtrack for ''Naan Ee'' was released on 2 May at another promotional event at Sathyam Cinema in Chennai. ''Eega'' soundtrack release on
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mu ...
was delayed until 7 April to avoid piracy and illegal downloads. Writing for ''The Hindu'', Sangeetha Devi Dundoo called the soundtrack "melodious ... sharply contrasted by the background score, which seamlessly moves from sober to playful to pulsating". Another critic for ''The Hindu'', S. R. Ashok Kumar praised
Vijay Prakash Vijay Prakash (born 21 February 1976) is an Indian Playback singer and also a Music Composer from Karnataka. He has given his voice for predominantly Kannada and Telugu language films. In addition, he has also sung in Hindi, Tamil, Malayalam ...
rendition of "Konjam Konjam". Kumar appreciated the use of violins in "Eedaa Eedaa" and called "Lava Lava" "a good number". Karthik Pasupulate of ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest s ...
'' wrote that Keeravani "just seems to reserve his best for ajamouli, calling the soundtrack "one of his finest".


Release

''Eega'', with ''Naan Ee'' and ''Eecha'', was released on 6 July 2012 on approximately 1,100 screens. The
Government of Tamil Nadu Government of Tamil Nadu is the subnational government for the Indian state of Tamil Nadu. It is seated at Fort St George, Chennai. The legislature of Tamil Nadu was bicameral until 1986, when it was replaced by a unicameral legislature ...
levied entertainment tax on ''Naan Ee'' at the rate of 30%. ''Eega'' Hindi-dubbed version, titled ''Makkhi'', was released on 12 October 2012. The film was further dubbed into Swahili as ''Inzi'' and released with the slogan "Kisasi Cha Mwisho" (''Fly: the ultimate revenge''). ''Inzi'' was released in Tanzania, Kenya, Uganda, Rwanda, Burundi, and Republic of the Congo, making ''Eega'' the first Telugu film to be released in Africa.


Distribution

Global distribution rights for the Telugu version were sold for 34 crore (US$6.24 million), and PVP Cinema acquired ''Naan Ee'' distribution rights for 5 crore. Outside India, 14 Reels Entertainment distributed ''Eega'' and ''Naan Ee'' in association with Ficus, Inc.
Reliance Entertainment Reliance Entertainment Pvt Ltd is an Indian media and entertainment company. It is a division of Reliance Group, handling its media and entertainment business, across content and distribution platforms. The company was founded on 15 February 20 ...
acquired ''Makkhi'' distribution rights.


Piracy issues

Weeks after ''Eega'' release, its pirated version was released; it was illegally filmed in a theatre in
Varadaiahpalem Varadaiahpalem is a village in Tirupati district of the Indian state of Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and ...
,
Chittoor district Chittoor district () is one of the eight districts in the Rayalaseema region of the Indian state of Andhra Pradesh. The district headquarters is located at Chittoor. It has a population of 4,170,468 according to 2011 census of India. It lies in ...
. A forensic
watermark A watermark is an identifying image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light (or when viewed by reflected light, atop a dark background), caused by thickness or density variations ...
ing investigation on the pirated copies determined that a camcorder was used in the process. The digital watermarking also helped investigators locate the source of the piracy of ''Naan Ee'' to a theatre in
Coimbatore Coimbatore, also spelt as Koyamputhur (), sometimes shortened as Kovai (), is one of the major metropolitan cities in the Indian state of Tamil Nadu. It is located on the banks of the Noyyal River and surrounded by the Western Ghats. Coimbat ...
. According to Rajamouli, ''Eega'' was illegally downloaded 655,000 times within a week of the pirated version being leaked on the Internet. Rajamouli added that a database of IP addresses of non-resident Indians who frequently download content was shared with immigration authorities which could affect their potential US residence permit applications. The anti-piracy cell delinked more than 2,000 links to the pirated versions of ''Naan Ee'' on the internet.


Home media

''Naan Ee'' satellite television rights were sold to Sun TV for 3.35 crore—a record price for a Telugu director's film, exceeding Rajamouli's initial expectations. ''Makkhi'' television-broadcast rights were sold to STAR Gold for 8 crore. According to STAR Gold general manager Hemal Jhaveri, ''Makkhi'' television premiere had a
target rating point A target rating point (TRP) (or television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target aud ...
rating of 3.5; trade analyst Sreedhar Pillai called its performance "phenomenal". In November 2012,
Aditya Music Aditya Music India Private Limited is a music company in India, which owns the label Aditya Music. It produces music for the Telugu cinema industry and is headquartered at Hyderabad, Telangana. Overview The company was founded by Umesh Gu ...
released ''Eega'' on
Blu-ray The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of st ...
with English subtitles and DTS-HD MA 5.1 surround sound. The release also contained a two-hour DVD about the making of the film. J. Hurtado of
Twitch Film Screen Anarchy, previously known as Twitch Film or Twitch, is a Canadian English-language website featuring news and reviews of mainly international, independent and cult films. The website was founded in 2004 by Todd Brown. In addition to films, ...
reviewed the Blu-ray version, writing, "The most egregious mangling of the film comes in the form of a severely fucked contrast scale, which leads to absurdly crushed black levels rendering nearly all shadow detail completely obliterated". Hurtado called the audio a "thing of beauty, giving good separation and a booming low end that puts you in the middle of the ''Eega'' action in a way that even my theatrical experience couldn't do".


Reception


Box office

According to trade analyst
Komal Nahta Komal Nahta (born 30 April 1964) is an Indian film trade analyst. Nahta is the publisher of "Film Information" and also a television show host. He is an anchor of the trade show ETC Bollywood Business on the Bollywood TV channels ETC and Zee Cinem ...
, ''Eega'' netted 17 crore in South India on its first day of release. On its opening weekend, it grossed US$538,996 from 31 screens in the United States—a per-screen average of $17,387. In ten days, ''Naan Ee'' grossed 13 crore from 208 screens in Tamil Nadu. On its second weekend, ''Eega'' grossed $253,334 from 42 screens in the US, bringing its ten-day total in that country to $913,046. By then, ''Naan Ee'' had grossed a total of $14,259 in the United States. ''Naan Ee'' earned 18 crore in three weeks at the Tamil Nadu box office—a record for a bilingual, Telugu-Tamil film. By early August 2012, the combined distributor share for the Telugu and Tamil versions was 57 crore. The Hindi-dubbed version, ''Makkhi'', had not achieved equivalent commercial success as of June 2015. According to ''
Bangalore Mirror ''Bangalore Mirror'' is a daily English-language newspaper published in Bangalore, India. It is a deputed newspaper and is the second-largest circulating English newspaper in the city ''Vijay Times'' ''Vijay Times'' was an English newspaper st ...
'', the film grossed 115 crore globally as of August 2012. Its final global gross is estimated at 125 to 130 crore ($23–24 million). ''Eega'' grossed nearly $1.08 million in the United States; it was one of the country's highest-grossing Telugu films. It was declared the highest-grossing bilingual film in Tamil Nadu after it earned 24.66 crore, with a distributor share of 8.5 crore, in 50 days. The film broke the record held by '' Arundhati'' (2009), whose Tamil-dubbed version earned a distributor share of 6.5 crore. Indo-Asian News Service stated that ''Eega'' was the highest-grossing Telugu film of 2012, but ''Bangalore Mirror'' said it was the second-highest (after '' Gabbar Singh'') in box-office revenue. According to ''
Deccan Herald ''Deccan Herald'' is an Indian English language daily newspaper published from the Indian state of Karnataka. It was founded by K. N. Guruswamy, a liquor businessman from Ballari and was launched on 17 June 1948. It is published by The Print ...
'', ''Eega'' and ''
Julayi ''Julayi'' () is a 2012 Indian Telugu-language action comedy film written and directed by Trivikram Srinivas, and produced by S. Radha Krishna under Haarika & Hassine Creations banner. The film stars Allu Arjun, Ileana D'Cruz, Sonu Sood, a ...
'' were the only 2012 big-budget Telugu films to break even and have a positive audience response. ''Makkhi'' opened poorly, despite positive word-of-mouth, eventually ending up as an average grosser. Regarding the performance of ''Makkhi'', Rajamouli felt the film was poorly presented and did not reach its theatrical audience even though it was better received on television, and so later on collaborated with filmmaker
Karan Johar Karan Johar (born Rahul Kumar Johar; 25 May 1972), often informally referred to as KJo in the Hindi Film Industry, is an Indian filmmaker and television personality, who primarily works in Hindi cinema. He has launched the careers of several su ...
– whom he considered the "one missing link" – on the presentation of the Hindi-dubbed version of his later film, ''Baahubali: The Beginning''.


Critical response

Baradwaj Rangan, writing for ''The Hindu'', said without a human protagonist, only a villain and a heroine, the audience is "led through a story that's funny, sentimental, action-packed, romantic—there's even a bit of the occult thrown in". Also for ''The Hindu'', Malathi Rangarajan wrote, "Let's celebrate the figment of ajamouli'simagination that has made the housefly appear as invincible as any of our muscle-flexing heroes". Karishma Upadhyay of ''
The Telegraph ''The Telegraph'', ''Daily Telegraph'', ''Sunday Telegraph'' and other variant names are popular names for newspapers. Newspapers with these titles include: Australia * ''The Telegraph'' (Adelaide), a newspaper in Adelaide, South Australia, publ ...
'' called the film "a winner from the first frame to the last" and praised Rajamouli's screenplay, writing that it made "the absurd seem real, willing you to accept anything that he throws at you". J. Hurtado of Twitch Film called ''Eega'' the "best, most insane, most inventive film of the year", and praised Rajamouli's scripting, the visual effects and Sudeepa's performance, calling the latter "legitimately hilarious". V. S. Rajapur, Indo-Asian News Service gave ''Eega'' four stars out of five, and praised the performances and music; Rajapur was particularly appreciative of the visual effects, saying the hard work put in by the entire team was "clearly visible onscreen". A reviewer from
Sify Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology company providing end-to-end ICT solutions including telecom services, data center services, cloud & managed services, transformation in ...
called ''Eega'' an "escapist, comic book-like fantasy" that "throws you into an experience so profound that nothing else really matters". Radhika Rajamani of Rediff.com awarded ''Eega'' four stars out of five; she praised its visual effects, performances and cinematography and said Sudeepa "is such a delight to watch on screen". Karthik Pasupulate and M. Suganth of ''The Times of India'' both gave ''Eega'' four stars out of five; Pasupulate said it offers a "mind-bending thrill-a-second ride of the season, probably the decade". Suganth called it a "bravura piece of commercial filmmaking that is an unqualified triumph in every aspect".
Rajeev Masand Rajeev Masand is an Indian film critic and journalist. He has worked for Noida based English language news channel CNN-Indian Broadcasting Network (CNN-IBN). He usually reviews Bollywood films and major Hollywood films released in India in his ...
of
News18 Network18 Media & Investments Limited, (formerly SGA Finance and Management Service and Network18 Fincap Limited) commonly referred to as the Network18 Group and sometimes as the Network18–Eenadu Group, is an Indian media conglomerate owned b ...
gave the film four stars out of five and praised its concept, and said Sudeepa played his role with a "true comic book flair" and a "cartoonish tinge". Writing for
Bollywood Hungama Bollywood Hungama (lit. "Bollywood Madness" in Hindi), previously known as IndiaFM (or IndiaFM.com), is a Bollywood entertainment website, owned by Hungama Digital Media Entertainment, which acquired the website in 2000. The website provide ...
,
Subhash K. Jha Subhash K. Jha is an Indian journalist and film critic. Based in Patna, Bihar, he is currently film critic with ''The Times of India'', ''Firstpost'', ''Deccan Chronicle'' and '' DNA News'', ''Rediff.com'', '' Free Press Journal'', besides TV chan ...
praised ''Eega's'' "sharp clenched narrative", which overshadowed the "shaky plot". He further wrote, "Gutsy sly and original, this is the entertainer of the season".
Anupama Chopra Anupama Chopra () is an Indian author, journalist, film critic and director of the MAMI Mumbai Film Festival. She is also the founder and editor of the digital platform Film Companion, which offers a curated look at cinema. She has written sev ...
gave the film four stars out of five in a review for ''
Hindustan Times ''Hindustan Times'' is an Indian English-language daily newspaper based in Delhi. It is the flagship publication of HT Media, an entity controlled by the KK Birla family, and is owned by Shobhana Bhartia. It was founded by Sunder Singh Ly ...
'' and called it a "mad roller coaster ride that's worth taking" and the "most outlandish film he hasseen in years". Shabana Ansari rated ''Eega'' three stars out of five in a ''
Daily News and Analysis Publications established in 2005 Newspapers published in Mumbai English-language newspapers published in India Daily newspapers published in India Essel Group 2005 establishments in Maharashtra ...
'' review and called the animated fly a "new-age Indian hero" with "lofty ideas". Kruthi Grover of ''The New Indian Express'' wrote that ''Eega'' lacks a proper structure despite having effective visual effects and editing. She added that the film turns into a "silly animated movie for kids" after the fly's birth. Reviewing ''Makkhi'' for ''
Dainik Bhaskar ''Dainik Bhaskar ''is India's largest Hindi-language daily newspaper owned by the Dainik Bhaskar Group. According to Audit Bureau of Circulations, it is ranked 3rd in the world by circulation and is the largest newspaper in India by circu ...
'', Mayank Shekhar said the film's premise is stretched beyond its potential and that as a result, it "just goes on and on and on" in its "original, tacky, raw form".


Accolades

''Eega'' received the Best Feature Film in Telugu and Best Special Effects awards at the
60th National Film Awards The 60th National Film Awards ceremony was an event during which the Directorate of Film Festivals presented its annual National Film Awards to honour the best films of 2012 in the Indian cinema. The ceremony was held on 3 May 2013 and was hos ...
. It later received a B. Nagi Reddy Memorial Award as Best Wholesome Entertainment from the
Government of Andhra Pradesh Government of Andhra Pradesh, abbreviated as, GOAP, or, Andhra Government, is the subnational government for the Indian state of Andhra Pradesh. It is an elected government with 175 MLAs elected to the Legislative Assembly of Andhra Pradesh fo ...
. At the
60th Filmfare Awards South The 60th Filmfare Awards South ceremony honouring the winners and nominees of the best of South Indian cinema in 2012 is an event that held on 20 July 2013 at the Hyderabad International Convention Center. The Black lady was unveiled by actress ...
''Eega'' received seven nominations and won five awards, including Best Film – Telugu, Best Director – Telugu, and Best Supporting Actor – Telugu (Sudeepa). Samantha received Filmfare Best Actress awards in the
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode ...
and
Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia ** Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, na ...
categories for her performances in ''Eega'' and '' Neethaane En Ponvasantham'', becoming the third Indian female actor to win these awards in both languages in the same year (after
J. Jayalalithaa Jayaram Jayalalithaa (24 February 1948 – 5 December 2016) was an Indian politician and actress who served as Chief Minister of Tamil Nadu for more than fourteen years over six terms between 1991 and 2016. From 9 February 1989 to 5 December 2 ...
and
Revathi Asha Kelunni Nair (born 8 July 1966), better known by her stage name Revathi, is an Indian actress and director, known for her works predominantly in Tamil & Malayalam cinema - in addition to Telugu, Hindi & Kannada films. She has won several ...
, who won 1972 and 1993 Best Actress awards for '' Sri Krishna Satya'', '' Pattikada Pattanama'' and ''
Thevar Magan ''Thevar Magan'' () is a 1992 Indian, Tamil-language drama film written by Kamal Haasan, who also produced the film, and directed by Bharathan. It stars Haasan, Sivaji Ganesan, Revathi, Gautami and Nassar; with Kallapart Natarajan, Kaka Rad ...
'' and '' Ankuram'' respectively). At the
2nd South Indian International Movie Awards The 2nd South Indian International Movie Awards were presented on September 12–13, 2013 in Sharjah, UAE, to honour the best cinematic achievements of the South Indian film industry in the year 2012. Initially planned for June 20–21, the dat ...
, ''Eega'' received seven nominations and won three awards; Best Film, Best Cinematographer, and Best Actor in a Negative Role. Ravinder Reddy won the Best Art Direction Award at the 2013 Fantaspoa International Fantastic Film Festival in Brazil for his work in ''Eega''. The film won nine awards, including Most Original Film, Best Film to Watch With a Crowd, and Best Special Effects at the eighth annual Toronto After Dark Film Festival in November 2013. At the
7th Vijay Awards The 7th Vijay Awards ceremony honoring the best of the Tamil film industry in 2012 was held on 11 May 2013 at the Jawaharlal Nehru Indoor Stadium in Chennai. It was hosted by Gopinath and R. Madhavan. Jury The jury members were directors Vetrim ...
in 2013, Sudeepa won the Best Villain Award for his performance in ''Naan Ee''. ''Eega'' won eight awards at the 2012 Nandi Awards, including Best Director, Best Villain and Best Music Director for Rajamouli, Sudeepa and M. M. Keeravani respectively. The film's Telugu version was shown at film festivals worldwide. In December 2012, it was shown at the annual
Chennai International Film Festival The Chennai International Film Festival (CIFF) is a festival organised in the city of Chennai, India, by a film society, the Indo Cine Appreciation Foundation (ICAF), with the support of The Government of Tamil Nadu, the South Indian Film Ch ...
. After showings at the L'Étrange and
Sundance A Sun Dance is a Native American ceremony. Sun dance or Sundance may also refer to: Places ;Canada * Sundance, Calgary, Alberta, a neighbourhood * Sundance, Manitoba, a ghost town ;United States * Sundance, New Mexico, a census-designated pla ...
film festivals, it was the only Telugu film screened in the
Marché du Film The ''Marché du Film'' (french for "Film Market") is one of the largest film markets in the world.Marc ...
section of the
2013 Cannes Film Festival The 66th Cannes Film Festival took place in Cannes, France, from 15 to 26 May 2013. Steven Spielberg was the head of the jury for the main competition. New Zealand film director Jane Campion was the head of the jury for the Cinéfondation and ...
and the panorama section of the
2013 Shanghai International Film Festival The 2013 Shanghai International Film Festival was th16thsuch festival devoted to international cinema held in Shanghai, China. International Jury The members of the jury for the Golden Goblet Award were: * Tom Hooper (UK; president of the j ...
. ''Eega'' is the only Telugu film to receive six nominations at the Madrid International Film Festival, and is the first Indian Best Film nominee. Nominations at the 2013 edition of the film festival included Best Film, Best Supporting Actor (Sudeepa), and Best Cinematographer (Senthil Kumar). The film was invited to the 2013
Bucheon International Fantastic Film Festival The Bucheon International Fantastic Film Festival (), or BiFan, is an international film festival held annually in July in Bucheon, South Korea. Prior to 2015, it was known as the Puchon International Fantastic Film Festival or PiFan. Inaugurated ...
in South Korea, and was the fifth foreign-language film shown at the
18th Busan International Film Festival The 18th Busan International Film Festival was held from October 3 to October 12, 2013 and was hosted by Aaron Kwok and Kang Soo-yeon. The 10-day festival attracted 217,865 people despite the organizers having been forced to reschedule some even ...
in October 2013.


Legacy

Sudeepa received national recognition for his performance in ''Eega'';
Rajinikanth Shivaji Rao Gaikwad (born 12 December 1950), known professionally as Rajinikanth, is an Indian actor, producer and screenwriter. In a career spanning over five decades, he has done 160 films that includes films in Tamil, Hindi, Telugu, Kannad ...
told him, "I thought I was the best villain to date. But you beat me to it". His performance was appreciated by other celebrities such as
Nagarjuna Nāgārjuna . 150 – c. 250 CE (disputed)was an Indian Mahāyāna Buddhist thinker, scholar-saint and philosopher. He is widely considered one of the most important Buddhist philosophers.Garfield, Jay L. (1995), ''The Fundamental Wisdom of ...
,
Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor, producer, media personality, and philanthropist who works mainly in Telugu cinema. He has appeared in more than 25 films, and won several accolades including, eight Nandi Awar ...
, and Ram Gopal Varma; Varma said he recognised Sudeep's potential after watching ''Eega'', adding, "Many take his acting in that film for granted, with respect to his expressions when interacting with the fly, but as a director, I know how difficult it is to act when you are imagining the fly to be there". Sudeepa's performance in ''Naan Ee'' impressed filmmaker
Chimbu Deven Chimbu Devan is an Indian film director also known as a writer, cartoonist, and screenwriter. His films mostly explore the fantasy and historical genres and also comedy. He debuted with the historical comedy-drama film Imsai Arasan 23 M Pulike ...
, who cast him as the antagonist in '' Puli'' (2015). Speaking about the centenary of Indian cinema at the CII Media & Entertainment Summit 2012, filmmaker
Shekhar Kapur Shekhar Kulbhushan Kapur (born 6 December 1945) is an Indian filmmaker and actor. Born into the Anand-Sahni family, Kapur is the recipient of several accolades, including a BAFTA Award, a National Film Award, a National Board of Review Award a ...
said regional cinema is surpassing Hindi cinema in content and story, and cited ''Eega'' as an example. Kapur said he was impressed with its story and use of technology, and called it "no less than a Hollywood superhero film".
Shah Rukh Khan Shah Rukh Khan (; born 2 November 1965), also known by the initialism SRK, is an Indian actor, film producer, and television personality who works in Hindi films. Referred to in the media as the " Baadshah of Bollywood", "King of Bollywood ...
called ''Eega'' an "awesomely original" film and a "must watch" with children.
Lavanya Tripathi Lavanya Tripathi (born 15 December 1990) is an Indian actress who predominantly works in Telugu films along with Tamil films. She made her acting debut with the Hindi television show '' Pyaar Ka Bandhan'' (2009) and made her film debut with '' ...
cited Nani's performance in ''Eega'' as one of the reasons she worked with him in ''
Bhale Bhale Magadivoy ''Bhale Bhale Magadivoy'' () is a 2015 Indian Telugu-language romantic comedy film written and directed by Maruthi. Produced by Bunny Vasu under the production companies GA2 Pictures and UV Creations, ''Bhale Bhale Magadivoy'' stars Nani and ...
'' (2015). ''Eega'' was parodied twice in
Bhimaneni Srinivasa Rao Bhimaneni Srinivasa Rao is an Indian film director, producer, actor and writer from Andhra Pradesh. He is also known as a remake specialist. He had several hit films to his credit including ''Subhamastu'', ''Subhakankshalu'', '' Suswagatam'' an ...
comedy film ''
Sudigadu ''Sudigadu'' () is a 2012 Indian Telugu-language parody film directed by Bhimaneni Srinivasa Rao and produced by Chandrasekhar D Reddy under Arundathi Movies. It is the remake of C. S. Amudhan's debut Tamil film Thamizh Padam. The film stars ...
'' (2012); when a young girl asks her father to tell her a bedtime story in the opening credits, and in a scene in which the protagonist threatens to kill a female crime boss with weapons designed by Rajamouli, including the fly's needle. In December 2012, ''Eega'' and Sudeepa topped Radhika Rajamani's Rediff.com "Top Five Telugu Films of 2012" and "Best Telugu Actors of 2012" lists; according to her, Sudeepa left an "indelible" mark on the film and gave an "exceptionally good account" of himself as the antagonist. Shobha Warrier of Reddif placed Sudeepa on her list of "Top Tamil Actors of 2012", writing that his performance was "so superlative and far superior to any other actor's in Tamil" that it "has to be termed as the best performance of the year". Radhika Rajamani ranked Rajamouli first on her "Top Telugu Directors of 2012" list, which was published in January 2013. In 2020, Sankeertana Verma of ''
Film Companion Anupama Chopra () is an Indian author, journalist, film critic and director of the MAMI Mumbai Film Festival. She is also the founder and editor of the digital platform Film Companion, which offers a curated look at cinema. She has written sev ...
'' included the film in her list of "25 Greatest Telugu Films Of The Decade". Adam Nayman of ''The Ringer'' listed ''Eega'' among "The 25 Best Foreign Films of the Decade". In August 2015, Pooja Darade of ''The Times of India'' included ''Eega'' in her list of "Telugu movies one must watch before dying"; she said it "has set a high standard of how creativity can be used effectively". In an April 2016 interview with ''The Hindu'', Tamil actor
Suriya Saravanan Sivakumar (born 23 July 1975), known by his stage name Suriya, is an Indian actor, producer, television presenter and a philanthropist. He primarily works in Tamil cinema where he is one of the highest paid actors. He received numer ...
said films like '' Sagara Sangamam'' (1983), ''Eega'', ''Baahubali: The Beginning'', and ''
Manam Manam, known locally as Manam Motu, is an island located in the Bismarck Sea across the Stephan Strait from Yawar on the northeast coast of mainland Papua New Guinea's Bogia District. The island is 10 kilometers wide, and was created by ...
'' (2014) are remembered much longer than more conventional films. In 2019, the film's plot was widely shared on social media in Spanish-speaking countries because of its unique plot that involved taking revenge on a fly.


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* * * {{Authority control 2012 fantasy films 2012 multilingual films 2010s Tamil-language films 2010s Telugu-language films 2012 films 2012 3D films Indian 3D films Best Telugu Feature Film National Film Award winners Films about insects Films about reincarnation Films directed by S. S. Rajamouli Films scored by M. M. Keeravani Films set in Chennai Films set in Hyderabad, India Films shot in Hyderabad, India Films that won the Best Special Effects National Film Award Indian fantasy films Indian films about revenge Indian films with live action and animation Indian multilingual films Reliance Entertainment films Vaaraahi Chalana Chitram films