Edsel Ford
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Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was an American business executive and philanthropist who was the son of pioneering industrialist
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that ...
and his wife, Clara Jane Bryant Ford. He was the president of
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
from 1919 until his death in 1943. He worked closely with his father, as sole heir to the business, but was keen to develop cars more exciting than the
Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...
("Tin Lizzie"), in line with his personal tastes. Even as president, he had trouble persuading his father to allow any departure from this formula. Only a change in market conditions enabled him to develop the more fashionable Model A in 1927. Edsel also founded the Mercury division and was responsible for the
Lincoln-Zephyr The Lincoln-Zephyr is a line of luxury cars that was produced by the Lincoln division of Ford from 1936 until 1942. Bridging the gap between the Ford V8 DeLuxe and the Lincoln Model K (in both size and price), it expanded Lincoln to a seco ...
and
Lincoln Continental The Lincoln Continental is a series of mid-sized and full-sized luxury cars produced by Lincoln, a division of the American automaker Ford Motor Company. The model line was introduced following the construction of a personal vehicle for Ed ...
. He introduced important features, such as hydraulic brakes, and greatly strengthened the company's overseas production. Ford was a major art benefactor in Detroit and also financed Admiral Richard Byrd's polar explorations. He died of stomach cancer aged 49. Henry Ford temporarily reassumed the presidency of Ford on Edsel's death, then Edsel's eldest son,
Henry Ford II Henry Ford II (September 4, 1917 – September 29, 1987), sometimes known as "Hank the Deuce", was an American businessman in the automotive industry. He was the oldest son of Edsel Ford I and oldest grandson of Henry Ford I. He was president ...
, succeeded Henry as president of Ford in 1945.


Life and career

Edsel Ford was born in November 1893 in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
. He was the only child of Clara and Henry Ford, being named for Edsel Ruddiman, one of Henry Ford's closest childhood friends. He was groomed to take over the family automobile business, and grew up tinkering on cars with his father. He became secretary of Ford in 1915, and married Eleanor Lowthian Clay (1896–1976), the niece of department store owner J. L. Hudson, on November 1, 1916. Together, they had four children:
Henry Ford II Henry Ford II (September 4, 1917 – September 29, 1987), sometimes known as "Hank the Deuce", was an American businessman in the automotive industry. He was the oldest son of Edsel Ford I and oldest grandson of Henry Ford I. He was president ...
(1917–1987),
Benson Ford Benson Ford Sr. (July 20, 1919 – July 27, 1978), originally named Edsel Ford Jr, was an American businessman in the automotive industry, a vice-president of Ford Motor Company, and national co-chairman of the National Conference of Christians ...
(1919–1978),
Josephine Clay Ford Josephine Clay "Dody" Ford (July 7, 1923 – June 1, 2005) was an American philanthropist and the only granddaughter of Henry Ford. Early life Josephine was born in Dearborn, Michigan on July 7, 1923. She was the only daughter and third of four ...
(1923–2005), and William Clay Ford (1925–2014). They made their home at 2171 Iroquois Street, in the Indian Village neighborhood of Detroit. Ford went to
The Hotchkiss School The Hotchkiss School is a coeducational University-preparatory school#North America, preparatory school in Lakeville, Connecticut, United States. Hotchkiss is a member of the Eight Schools Association and Ten Schools Admissions Organization. It i ...
, in
Lakeville, Connecticut Lakeville is a census-designated place (CDP) in Litchfield County, Connecticut, United States, close to Dutchess County, New York. It is within the town of Salisbury, but has its own ZIP Code (06039). As of the 2010 census, the population of Lak ...
, and the Detroit University School. His family donated to both institutions. The school library at Hotchkiss is named the Edsel Ford Memorial Library. The younger Ford showed more interest than his father in flashier styling for
automobile A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarde ...
s. He indulged this proclivity in part with the purchase of the
Lincoln Motor Company Lincoln Motor Company, or simply Lincoln, is the luxury vehicle division of American automobile manufacturer Ford. Marketed among the top luxury vehicle brands in the United States, Lincoln was positioned closely against its General Motors co ...
in 1922. His affinity for
sports cars A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by ...
was demonstrated in his personal vehicles: Edsel bought the first MG motorcar imported to the US. In 1932, he had an aluminum, boat-tailed speedster automobile custom-designed by Ford's first designer, E. T. (Bob) Gregorie and featuring Ford's brand-new V8, the first low-cost, eight-cylinder engine. This car was sold at an auction during the
Amelia Island Concours d'Elegance The Amelia Island Concours d'Elegance is an automotive charitable event held each year during the second weekend in March at The Ritz-Carlton Amelia Island in Amelia Island, Florida. A ''The New York Times'' article about celebrity car ownership ...
in 1976. After becoming the president of Ford, he advocated for the introduction of a more modern automobile to replace the
Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...
, but was repeatedly overruled by his father. Dwindling market share finally made the introduction of a new model inevitable: the Model A. During the design of the Model A in 1927, Henry Ford assured mechanical quality and reliability, allowing his son to develop the body, with the help of designer József Galamb. Edsel also prevailed upon his father to allow the inclusion of four-wheel mechanical brakes and a sliding-gear transmission on this model. The resulting Model A was a commercial success, selling over four million during four years of production. As president, Edsel Ford often disagreed with his father on major decisions and was occasionally humiliated in public by the older man. The relationship between the father and son was always close, but always fraught with unhealthy aspects. Edsel managed to introduce many lasting changes. He founded and named the Mercury division. He was responsible for the
Lincoln-Zephyr The Lincoln-Zephyr is a line of luxury cars that was produced by the Lincoln division of Ford from 1936 until 1942. Bridging the gap between the Ford V8 DeLuxe and the Lincoln Model K (in both size and price), it expanded Lincoln to a seco ...
and Continental. He significantly strengthened Ford Motors' overseas production, and modernized the company's cars, such as by introducing hydraulic brakes.


World War II

As an early and enthusiastic advocate for aviation, Edsel insisted that the Ford company should develop airplanes, over the initial objections of his father, who could not envision commercial applications for planes. After having huge success as the US Post Office's airmail carrier, Edsel's foresight was rewarded. Because of his vision in this area, the company was able to respond to the critical need for airplanes during WW2. The Ford Motor Company played a key role in the arming of the US "
Arsenal of Democracy "Arsenal of Democracy" was the central phrase used by U.S. President Franklin D. Roosevelt in a radio broadcast on the threat to national security, delivered on December 29, 1940—nearly a year before the United States entered the Second Worl ...
". With Edsel leading the company, he set the goal of producing one bomber per hour at Ford's expansive
Willow Run Willow Run, also known as Air Force Plant 31, was a manufacturing complex in Michigan, United States, located between Ypsilanti Township and Belleville, built by the Ford Motor Company to manufacture aircraft, especially the B-24 Liberator hea ...
manufacturing complex, where the B-24 was produced. It was said that the stress of this job caused Edsel to become mortally ill.


Death and legacy

Edsel Ford developed
metastatic Metastasis is a pathogenic agent's spread from an initial or primary site to a different or secondary site within the host's body; the term is typically used when referring to metastasis by a cancerous tumor. The newly pathological sites, then, ...
stomach cancer and undulant fever. Surgery for the cough was unsuccessful due to the metastasis. Ford died in 1943 at Gaukler Point, in his lakeside home in
Grosse Pointe Shores Grosse Pointe Shores is a city in Macomb and Wayne County in the U.S. state of Michigan. The population was 3,008 at the 2010 census. Grosse Pointe Shores was incorporated as a village in 1911 and was part of Grosse Pointe Township in Wayne ...
, at the age of 49. All of Edsel Ford's nonvoting stock was donated through a codicil in his will to the
Ford Foundation The Ford Foundation is an American private foundation with the stated goal of advancing human welfare. Created in 1936 by Edsel Ford and his father Henry Ford, it was originally funded by a US$25,000 gift from Edsel Ford. By 1947, after the death ...
, which he had founded with his father seven years earlier. He is buried at Woodlawn Cemetery in Detroit. Each of Edsel Ford's children inherited sizable shares in the Ford Motor Company, and the three sons all worked in the family business. On Edsel's death, his father briefly reassumed the presidency of Ford, then Edsel's son,
Henry Ford II Henry Ford II (September 4, 1917 – September 29, 1987), sometimes known as "Hank the Deuce", was an American businessman in the automotive industry. He was the oldest son of Edsel Ford I and oldest grandson of Henry Ford I. He was president ...
, became president of the company on September 21, 1945. Edsel Ford was one of the most significant art benefactors in Detroit history. As president of the Detroit Arts Commission, he commissioned the famous
Diego Rivera Diego María de la Concepción Juan Nepomuceno Estanislao de la Rivera y Barrientos Acosta y Rodríguez, known as Diego Rivera (; December 8, 1886 – November 24, 1957), was a prominent Mexican painter. His large frescoes helped establish the ...
'' Detroit Industry Murals'' in the
Detroit Institute of Arts The Detroit Institute of Arts (DIA), located in Midtown Detroit, Michigan, has one of the largest and most significant art collections in the United States. With over 100 galleries, it covers with a major renovation and expansion project comple ...
(DIA). He was an early collector of
African art African art describes the modern and historical paintings, sculptures, installations, and other visual culture from native or indigenous Ethnic groups of Africa, Africans and the African continent. The definition may also include the art of the ...
and his contributions became part of the core of the original DIA African art collection. After his death, his family continued to make significant contributions. He helped finance exploratory expeditions, including the historic flight of Admiral Richard Byrd over the
North Pole The North Pole, also known as the Geographic North Pole or Terrestrial North Pole, is the point in the Northern Hemisphere where the Earth's rotation, Earth's axis of rotation meets its surface. It is called the True North Pole to distingu ...
in 1926. Byrd, in his Antarctic expeditions, also financed by Edsel, named the Edsel Ford Range of mountains after him. Other Antarctic homages include Ford Massif,
Ford Nunataks The Ford Nunataks () are a cluster of nunataks and low peaks rising above a network of ice-drowned ridges about in extent, lying northwest of Murtaugh Peak in the Wisconsin Range of the Horlick Mountains, Antarctica. They were mapped by the U ...
, and Ford Peak. Interstate 94 in the Detroit Metropolitan Area is named the
Edsel Ford Freeway Edsel is a discontinued division and brand of automobiles that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an ef ...
. In September 1957, Ford Motor Company unveiled a new division of cars called
Edsel Edsel is a discontinued division and brand of automobiles that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effor ...
. The Edsel division included the Citation, Corsair, Pacer,
Ranger A Ranger is typically someone in a military/paramilitary or law enforcement role specializing in patrolling a given territory, called “ranging”. The term most often refers to: * Park ranger or forest ranger, a person charged with protecting and ...
,
Bermuda ) , anthem = "God Save the King" , song_type = National song , song = "Hail to Bermuda" , image_map = , map_caption = , image_map2 = , mapsize2 = , map_caption2 = , subdivision_type = Sovereign state , subdivision_name = , es ...
, Villager, and Roundup models. The Edsel division is remembered as a significant commercial failure. The cars sold moderately well in their first year, but the Edsel division was discontinued soon after the 1960 models were introduced.


Edsel and Eleanor Ford House

In 1929, the Ford family moved into Gaukler Point, their new home designed by Albert Kahn in 1929, on the shores of Lake St. Clair in Grosse Pointe Shores, Michigan. The estate's gardens were designed by landscape architect
Jens Jensen Jens Jensen may refer to: * Jens Jensen (footballer) (1890–1957), Danish football (soccer) player who played one game for the Denmark national football team * Jens Jensen (landscape architect) (1860–1951), Danish-born landscape architect in Chi ...
with his traditional long view, giving visitors a glimpse of the residence down the long meadow before revealing the entire house at drive's end. He also designed the gardens for Edsel and Eleanor's summer estate Skylands in Seal Harbor on
Mount Desert Island Mount Desert Island (MDI; french: Île des Monts Déserts) in Hancock County, Maine, is the largest island off the coast of Maine. With an area of it is the 52nd-largest island in the United States, the sixth-largest island in the contiguous ...
in
Maine Maine () is a state in the New England and Northeastern regions of the United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Canadian provinces of New Brunswick and Quebec to the northeast and ...
. Jensen designed work for their two other Michigan residences, one being Haven Hill, between 1922 and 1935. Haven Hill, now within the Highland Recreation Area near White Lake Township in southeastern Michigan, is designated as both a Michigan State Historical Landmark and State Natural Preserve. Jensen's landscape elements, with the diversity of tree, plant, and animal life, combine aesthetics, history, and nature. Edsel Ford died at Gaukler Point in 1943. His wife Eleanor continued living there until her death in 1976. It was her wish that the property be used for "the benefit of the public." The Edsel and Eleanor Ford House is now open to the public. Located on , the house has an excellent collection of the Fords' original antiques and art, and the historical landscape grounds on the lakefront. The museum currently hosts tours, classes, lectures, and special events. The property is listed on the
National Register of Historic Places The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic ...
.


See also

*
Ford family tree The family of Henry Ford is an American family from the U.S. state of Michigan, best known for their control of the Ford Motor Company automobile manufacturer, which was founded by Henry Ford in the early-twentieth century. Henry's grandson Will ...
*
Edsel and Eleanor Ford House The Edsel and Eleanor Ford House is a mansion located at 1100 Lake Shore Drive in Grosse Pointe Shores, Michigan, Grosse Pointe Shores, northeast of Detroit, Michigan; it stands on the site known as "Gaukler Point", on the shore of Lake St. Clair ...


References


Further reading

* * * *


External links


Official Edsel & Eleanor Ford 'Gaukler Point' house museum website.

Official Edsel & Eleanor Ford 'Haven Hill' estate museum website.

Detroit Institute of Arts.
* * {{DEFAULTSORT:Ford, Edsel 1893 births 1943 deaths American art collectors American chief executives of manufacturing companies American automotive pioneers Burials at Woodlawn Cemetery (Detroit) Businesspeople from Detroit Deaths from cancer in Michigan Deaths from stomach cancer Ford executives Henry Ford family Hotchkiss School alumni Philanthropists from Michigan People associated with the Detroit Institute of Arts People from Grosse Pointe Shores, Michigan 20th-century American businesspeople Ford people Automotive businesspeople