EA Mobile Inc. is an American

video game development Video game development (or gamedev) is the process of developing a video game. The effort is undertaken by a developer, ranging from a single person to an international team dispersed across the globe. Development of traditional commercial PC ...

studio of the

publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the ...

(EA) for mobile platforms. The studio's primary business is producing games for

mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...

s. It has also produced other entertainment-related software such as

ringtone A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming ...

applications, as well as games for other platforms such as PDAs and

personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or te ...

s. EA Mobile produces games in a wide variety of

genre Genre () is any form or type of communication in any mode (written, spoken, digital, artistic, etc.) with socially-agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other f ...

s, such as

fight Combat (French for ''fight'') is a purposeful violent conflict meant to physically harm or kill the opposition. Combat may be armed (using weapons) or unarmed ( not using weapons). Combat is sometimes resorted to as a method of self-defense, or ...

ing games,

puzzle A puzzle is a game, problem, or toy that tests a person's ingenuity or knowledge. In a puzzle, the solver is expected to put pieces together ( or take them apart) in a logical way, in order to arrive at the correct or fun solution of the puzzl ...

games, and

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

titles. Their most well-known products to date include ''

The Sims ''The Sims'' is a series of life simulation game, life simulation video games developed by Maxis and video game publisher, published by Electronic Arts. The franchise has sold nearly 200 million copies worldwide, and it is one of the best-selling ...

'', ''

Need for Speed ''Need for Speed'' (''NFS'') is a racing game franchise published by Electronic Arts and currently developed by Criterion Games, the developers of ''Burnout''. The series generally centers around illicit street racing and tasks players to c ...

'', and ''

FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' (French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...

'' as well as a mobile conversion of the widely known puzzle game ''

Bejeweled ''Bejeweled'' (also referred as ''Bejeweled Deluxe'' in some releases) is a tile-matching puzzle video game by PopCap Games, developed for browsers in 2001. The first game developed by PopCap under their current name, ''Bejeweled'', involves ...

'', a conversion for

Pocket PC A Pocket PC (P/PC, PPC) is a class of personal digital assistant (PDA) that runs the Windows Mobile or Windows Embedded Compact operating system that has some of the abilities of modern desktop PCs. The name was introduced by Microsoft in 200 ...

of the PC game ''

Worms World Party ''Worms World Party'' is a 2001 artillery turn-based tactics video game. It is the sequel to '' Worms Armageddon'' in the '' Worms series'' by Team17. As with the previous games in the series, players take turns controlling their teams and using ...

'' and their NFL, NBA, and MLB -branded games, in addition to holding the license for the mobile versions of '' Tetris'' and various ''

Monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...

'' games. '' Tetris'' by EA Mobile is the best-selling paid

mobile game A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone ( feature phone or smartphone), tablet, PDA to ...

of all time, and third best-selling game of all time altogether. They have relationships with all major

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and th ...

n wireless service carriers, such as Sprint,

Verizon Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas ...

, and

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile ...

, as well as many minor North American and some major

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

an and

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

n carriers. They have offices in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...

Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River, in the northern part of Southern Indi ...

Honolulu Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the isla ...

Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north o ...

and

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...

. As a publishing company in the wireless video game industry, EA Mobile's primary service is linking game developers, who generally develop the games from idea to playable

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consist ...

, with

wireless Wireless communication (or just wireless, when the context allows) is the transfer of information between two or more points without the use of an electrical conductor, optical fiber or other continuous guided medium for the transfer. The most ...

telecommunications Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that ...

service providers or "carriers", who sell the games to their customers. To this end, they maintain strong relationships with major companies in both groups. In addition, they create, purchase, and maintain proprietary software libraries to aid developers with whom they have working relationships, a common practice among electronic game publishers. They also do the majority of the work regarding

quality assurance Quality assurance (QA) is the term used in both manufacturing and service industries to describe the systematic efforts taken to ensure that the product(s) delivered to customer(s) meet with the contractual and other agreed upon performance, design ...

for their games.

History

Foundation

EA Mobile was founded in 2004 by a group of EA company veterans. The group was formed/led by John Batter (General Manager) and included Linda Chaplin (head of US sales), Lincoln Wallen (CTO), John Burn (head of European sales), Jay Miller (US sales) and Mike McCabe (head of Asian sales). EA Mobile launched the division and products simultaneously in the US, Europe and Asia.

JAMDAT acquisition

In 2006, EA Mobile expanded its footprint by acquiring JAMDAT Mobile. JAMDAT was founded by Scott Lahman and Zack Norman, two ex-

Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one ...

executives, and Austin Murray in March 2000. They were joined in November of that year by Mitch Lasky, who had also worked at Activision, who became the

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of JAMDAT. JAMDAT went public in late 2003 and gained immediate success after the release of several

The Lord of the Rings ''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's bo ...

tie-in mobile games. On December 9, 2005, EA announced their purchase of JAMDAT for $680 million. The acquisition closed on February 14, 2006, and the JAMDAT name was retired.

Further expansion

On August 8, 2007, it was announced that Barry Cottle will join EA Mobile as the new Senior Vice President and General Manager. In October 2010, EA Mobile announced the acquisition of UK based iPhone and iPad games publisher 'Chillingo' for US$20 million in cash. While Chillingo publishes the popular

Cut the Rope Cut may refer to: Common uses * The act of cutting, the separation of an object into two through acutely-directed force ** A type of wound ** Cut (archaeology), a hole dug in the past ** Cut (clothing), the style or shape of a garment ** Cut ( ...

game, the deal did not include those properties. In July 2015, Samantha Ryan became the new SVP and General Manager of EA Mobile replacing Frank Gibeau. And the following year in a restructuring across parent company, EA, she also added oversight of

Maxis Maxis is an American video game developer and a division of Electronic Arts (EA). The studio was founded in 1987 by Will Wright and Jeff Braun, and acquired by EA in 1997. Maxis is best known for its simulation games, including '' The Sims ...

, and

BioWare BioWare is a Canadian video game developer based in Edmonton, Alberta. It was founded in 1995 by newly graduated medical doctors Ray Muzyka, Greg Zeschuk and Augustine Yip, alongside Trent Oster, Brent Oster, and Marcel Zeschuk. Since 2007, ...

. As of 2017, EA Mobile have an annual revenue topping almost $700 million and employees around 800 people. In May 2022 it was announced that EA Mobile along with EA Capital Games shall partner with Middle-earth Enterprises to release a new mobile RPG titled ''The Lord of the Rings: Heroes of Middle-earth''.

References

External links