Rubixanthin, or natural yellow 27, is a natural xanthophyll pigment with a red-orange color found in rose hips. As a

food additive Food additives are substances added to food to preserve flavor or enhance taste, appearance, or other sensory qualities. Some additives have been used for centuries as part of an effort to preserve food, for example vinegar (pickling), salt (salt ...

it used under the

E number E numbers ("E" stands for "Europe") are codes for substances used as food additives, including those found naturally in many foods such as vitamin C, for use within the European Union (EU) and European Free Trade Association (EFTA). Commonly ...

E161d as a food coloring; it is not approved for use in the USA or EU but is approved in Australia and New ZealandAustralia New Zealand Food Standards Code where it is listed as 161d.

References

Carotenoids Food colorings Tetraterpenes Cyclohexenes {{organic-compound-stub